Science and Technology Daily reporter Li He
From March 23rd to 24th, the "2023 (21st) Water Industry Strategy Forum" hosted by the E20 Environmental Platform and the "Double Hundred Leaps" Sewage Treatment Benchmarking Alliance was held in Beijing. With the theme of "Welcoming the Third Wave of the Environmental Industry", the forum explored the road of industrial upgrading under high-quality development.
Fu Tao, chief partner of the E20 environmental platform and director of the industry-university-research center of the School of Environment of Peking University, said that the mission of the environmental industry in the next 10 years is to guide and promote the third wave of the environmental industry and practice the strategy of one body and two wings under the guidance of high quality.
Wang Kaijun, a professor at the School of Environment of Tsinghua University and director of the National Environmental Protection Technology Management and Evaluation Engineering Technology Center, proposed in his keynote speech entitled "Productization Thinking Boosts the Transformation of Engineering Productization" that productization is the demand of the enterprise's own development, the comprehensiveness of functions is the only way for productization, and technological progress is the prerequisite for productization.
Wang Hongchen, professor of the School of Environment of Chinese Renmin University and director of the Low Carbon Water Environment Technology Research Center of Chinese University, said that technology productization must be based on productized technology, and technology productization will reshape the future pattern of the water industry.
It is reported that after the 2022 water industry enterprise selection activity has gone through the process of enterprise declaration, network interaction, data evaluation and other processes, more than 40 leading water enterprises have been shortlisted for the top ten influential enterprises, and the top ten influential enterprises in the water industry in 2022 have been finally selected through the scale indicators of operation, assets and finance, and the management ability and growth ability including the "double hundred leaps". Representatives of the award-winning enterprises gave speeches and shared their views.
Wang Zhupeng, rotating executive president of Beijing Enterprises Water Group, said that now is the best era and the most challenging era for the water industry, and high-quality development is the mission of the whole industry. Xing Junyi, deputy general manager of Beijing Capital Ecological Environmental Protection Group Co., Ltd., said that service productization may be the greatest common divisor of high-quality development. Yang Jian, deputy general manager of China Environmental Protection Water Investment Co., Ltd., shared the topic of "Upgrading the Model of the Whole Business Field to Help the High-quality Development of Enterprises". He said that a variety of service models have been built, such as regional integration + integrated supply and drainage, differentiated service model in the field of water supply, water steward model in the park, and "low-carbon + recycling" model in the sewage field.
Li Haifei, general manager of Guangdong Yuehai Water Co., Ltd., said that without solid scientific and technological innovation, there will be no future. Water enterprises should increase investment in scientific research to solve the problem of systematic integration with higher complexity, higher technical difficulty and wider fields. Hu Yanguo, Chairman of China Everbright Water Limited, said that with water as the source, the whole industry chain will be extended upstream and downstream, and a digital water plant will be built, and the strategic path of State Grid Corporation will be empowered by service-oriented products to help achieve the goals of safer, more environmentally friendly and more low-carbon. Huang Jianglong, vice chairman and president of Beijing Originwater Technology Co., Ltd., shared the topic of "Strengthening Scientific and Technological Innovation, Enhancing Core Competitiveness, and Promoting the High-quality Development of Environmental Protection Industry".
Ji Guanglin, deputy general manager of Tianjin Urban Infrastructure Construction Investment Group Co., Ltd. and chairman of Tianjin Chuangye Environmental Protection Group Co., Ltd., said that the strategic path of State Grid Corporation is to face the wave of industrialization, take the road of specialization, and become a professional service provider in the field of water treatment and water resource utilization. Yu Zhengxin, general manager of China Holding Water Co., Ltd., shared the topic of "Two-wheel Drive, Healthy Development - Exploration and Practice of Product Iteration and Service Upgrade". The upgrading of technology products and services is the two paths for enterprises to seek healthy development, and the two drive each other. At present, technical products have been built to meet the needs of multi-scenario environmental governance, and a multi-scenario service upgrade plan has been created. Pang Hongtao, assistant to the president of China Water Environment Group, said that sewage plants in the new era have gradually changed from above-ground to underground, centralized to distributed, and have become green infrastructure for urban water resources, green energy, digital management and efficient use of above-ground and underground space. Shi Xiaofeng, deputy general manager of CECEP Guozhen Environmental Protection Technology Co., Ltd., said that the four major areas of river basin management, industrial wastewater, water supply and drainage integration, and innovative business will be deeply cultivated to meet the third wave of the environmental industry.
"Standardization" and "intelligence" have become an important choice and development path for the environmental industry. Li Chao, general manager of Baidu's intelligent cloud water business department, pointed out in the report entitled "AI + Water Affairs, Smart Future" that around the two major fields of smart water conservancy and smart water, digital twins, urban and rural water supply, comprehensive water affairs, and vertical water affairs are four major directions to create intelligent application scenarios. Lin Ling, dean of the Resources and Environment Research Branch of the China Institute of Standardization, said that the focus of the next stage of the environmental industry should shift from technological breakthroughs and engineering to the high-quality, large-scale and branding of the environmental protection industry, so as to promote the high-quality development of the industry.
(All photos in the article are provided by E20 Environmental Platform)
Corporate Strategy Development Process, Management Briefly describe the steps of strategy developmentStrategic Planning - Steps to Develop a Strategic Plan for a Company The first step is the analysis and forecasting of the strategic environment
Generally speaking, it is necessary to analyze the operating characteristics of the enterprise, simply put, to answer a question, that is, who are we? Many people think that this question is very simple, but in fact, when you work in an environment for a long time and are accustomed to the surroundings of the enterprise, you may not be able to answer this question very accurately. For example, an automobile company, we can see that the company's business characteristics are mainly manufacturing, but after we analyzed the various business modules of the automobile company and its various business units, we found that the largest source of profit of the automobile company is not its manufacturing industry, but its comprehensive corporate strategy, which focuses on determining the mission of the enterprise, dividing the public institutions, and determining the objectives of the key units
of the strategy development process of companies in the financial industry, this is a very surprising analysis. How should we understand such an outcome? Does it mean that the company can ignore its manufacturing industry and focus mainly on the development of its financial industry? Of course not, if the financial industry of this automobile company does not have a manufacturing industry as a foundation, it will lose its brand and goodwill, and it will also lose its ability to make profits. Therefore, for this automobile company, it must develop its manufacturing industry well, and it must be clear that its main source of profit is finance. Through this example, we can see that it is not easy for companies to recognize themselves.
In addition to analyzing one's own situation, it is also necessary to analyze the macro environment and understand the current or future changes that may occur in various fields such as society, economy, politics, culture, and technology. On this basis, the purpose of analyzing and forecasting the strategic environment is to look for market opportunities and identify what obstacles and shortcomings will be encountered to grasp market opportunities.
The next step is to set goals
The goal we are referring to here is different from the "goal" in the "defining strategic goals" we mentioned earlier, and that "goal" is what we want to change, how we want to make it, and what we want to achieve
to what kind of results, but those descriptions are qualitative, not quantitative. The strategic plan we develop should be based on measurable, measurable and actionable regulations
The goal of quantification is the basis for doing this. For example, for an enterprise, how much its market share should reach, how much sales should be reached, and how much profit should be achieved
How the timing of these goals is controlled, and when they are achieved, these are all quantification of the goals.
The third step is to identify priorities in the implementation of the strategy.
The focus of the comprehensive strategy of the enterprise is to determine the mission of the enterprise, divide the public institutions, and determine the objectives of the key units. For example, the process of formulating the corporate strategy of the automobile company mentioned earlier is determined in the overall corporate strategy
The objectives of its manufacturing unit and the objectives of the financial sector unit, which are the highest level of strategy. For business strategy, it focuses on how to implement the corporate mission, environmental analysis, and the goals of the secondary units
and the specific measures needed to achieve the goal. The sub-strategy is more detailed, focusing on how to implement the goals and refine, and the refinement of the goals, including development goals, quality goals, and technological progress
Step objectives, market objectives, staff quality objectives, management improvement objectives, efficiency objectives, etc., as well as specific measures;
Analysis of the risks that may be encountered at each stage, analysis of the possible variables at each stage, and measures to deal with the risks and variables.
The fourth step is to develop an action plan and divide the phases
The fifth step is to develop measures to implement the strategy
For example, it is necessary to develop a plan for the allocation of funds and other resources, and to focus on the resources after the plan is formulated, and to select the methods of measurement, review and control of the implementation process. The last step is to choose
The proposal is submitted to the company's top management for review and approval.
Strategic Planning - Steps to Evaluate the Company's Strategic Planning After completing the two steps of determining strategic objectives and formulating strategic planning, the strategic planning process enters the third stage: evaluating the corporate strategy
Slightly planned. How do you evaluate a business strategic plan? Specifically, there are four steps
The first step is to assess the context in which the strategic plan was developed
The background situation here refers to whether sufficient background information is provided on the history of the company's operations, or whether more information needs to be added;
Whether your ability can be thoroughly reviewed mainly refers to the ability of those you plan to give an objective and adequate assessment of your ability.
The second step is an assessment of the business opportunity
This includes whether the best opportunities have been identified and whether all opportunities and adverse risks have been identified. Sometimes the goal looks perfect, but it misses out on some of the risks
, which can lead to a lot of goals not being achieved.