With the deepening of people's awareness of the importance of sunscreen, sunscreen clothing has become an indispensable part of the sunscreen accessories market, and the application scenarios have expanded from a single outdoor exercise to multiple scenarios such as commuting, leisure, and daily wear in daily life, forming a situation of popularization, all ages, and diversified needs.
According to the report, the original yarn sunscreen technology is highly regarded for its long-lasting sunscreen and washability, and factors such as breathability and cooling coefficient have also become the key to judging the quality of sunscreen clothing. The ideal sun-protective clothing not only needs to be washed at least 30 times to maintain good sun protection performance, but also has a breathability rate of more than 180mm/s to ensure that the wearer's skin is fresh and not stuffy, and the contact cooling coefficient also needs to reach a certain threshold to ensure that the skin feels cool and comfortable when wearing.
There are six core dimensions of sunscreen clothing: UPF value, ultraviolet blocking rate, cooling coefficient, air permeability, washing resistance and gram weight, which fully meet the selection criteria of consumers in different climatic conditions, body perception needs and life scenarios.
According to the report, in the face of the obvious differences in sunshine hours in various regions of the mainland and the fact that the ultraviolet level is high throughout the year, sunscreen clothing should not only provide effective sun protection for at least 12 hours, but also need to upgrade products according to the characteristics of different geographical regions and the individual needs of consumers.
Source: iResearch
Excerpts from the report are as follows:
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