The 2024 Autumn and Winter China International Fashion Week ushered in a passionate closing show "Jihua Group Science and Technology Fashion Professional Wear Release" on March 31, leading the audience into a shocking world full of on-the-spot sense.
This passionate and beautiful immersive stage show burned the hearts of the audience like a fire. The press conference was jointly created by Jihua Group, a leading enterprise in China's professional wear and Liu Weiqiang, a leader in China's professional wear design, showing eight series and more than 100 sets of well-designed "polar outdoor technology series, emergency rescue and rescue function series, urban security protection tooling series, international security clothing and equipment series, aviation and railway service series, financial and business fashion series" and other professional wear.
This show shows from the perspective of the future and immersively interprets a shocking epic, which not only shows the new look of professional fashion of elites from all walks of life, but also the image of ordinary people who struggle silently has also been highly praised. The audience was amazed by the majestic posture of the special combat soldiers, witnessed the noble bravery of the great "retrogrades" who rushed to the scene of the fire for emergency rescue, and also witnessed the touching moment when a little girl raised her right hand high after being rescued and saluted the Young Pioneers. The curtain call song "Looking for the Stars", full of vitality and modernity, hit the hearts of the audience, and brought everyone on the scene to move and think: behind happiness and tranquility, there is always a group of people who are silently guarding, everyone in life is both a guardian and a guarded, life is varied, life is not easy, it is to stick to life with faith, move forward bravely, and look for a better future.
The dynamic catwalk and static exhibition interweaved a stunning visual picture, as if it was a treasure of inspiration from the long river of time, allowing the audience to be in the palace of fashion technology, and also revealing the charm of Chinese design for the global audience who watched the show through the live webcast.
Wisdom enlightenment, in-depth insight into core technologies
In terms of scientific and technological innovation, the new heat-sensitive semiconductor heating material can automatically adapt to the temperature of the human body in the cold winter and provide all-round protection for the workers; the special functional duty suit series uses high-strength nylon fine denier 66 fiber and waterproof and breathable fabric, which is both durable and comfortable; at the same time, the self-cooling technology innovation integrates protection and comfort, and the application of these top technologies makes the garment more lightweight and amazing while maintaining excellent performance。
In terms of design innovation, the designer integrates tradition and the future, showing extraordinary talent and aesthetic art, exquisite fabrics and tailoring, each piece of clothing is the perfect crystallization of aesthetics and craftsmanship, and every detail is integrated into the spiritual care of humanistic science and technology, highlighting the unique design concept, showing a high degree of fit between fashion and function, shining with the charm of unique personality and professional self-confidence, injecting infinite vitality and creative sparks into professional clothing.
The influence and innovation of Jihua Group have been perfectly demonstrated through this launch event. Its pioneering initiatives and forward-thinking have ushered in a new era in the field of professional wear. Superior technology and innovative design have established a pinnacle in the field of workwear.
The change of strategy, the military giant reshapes its glory
It is understood that as a grand giant with a military lineage of 100 years, Jihua Group has devoted many years of effort to the field of military and police support, and is also deeply aware of the key role of scientific and technological innovation in its transformation and upgrading. And the pursuit of the ultimate quality as its own responsibility, boldly starting from the traditional technology, continue to carry out scientific research and innovation, and constantly increase investment in scientific and technological research and development. The reporter learned that over the years, Jihua Group has been guided by market demand, strengthened the research and development of basic materials, laid out strategic and engineering projects, and has made positive breakthroughs, especially the continuous enhancement of scientific research capacity building, the shaping of first-class innovation platforms, and the completion of scientific research shortcomings. The protracted cultivation and persistent management of scientific and technological innovation, and actively playing the role of a leader, have won wide praise in the industry and set a new benchmark in the industry.
For the original intention of holding this grand press conference, Xia Qianjun, Secretary of the Party Committee, Chairman and General Manager of Jihua Group Co., Ltd., said: "With the growth and expansion of the people's army and New China, Jihua has always adhered to the development mission of 'protecting the army, responding to emergencies and serving the people', focusing on the all-round layout of military supplies and emergency support modernization, and providing one-stop services such as R&D, design, production, warehousing and distribution for government uniformed units and central state-owned enterprises. The eight series and more than 100 sets of clothing displayed this time aim to be guided by science and technology and fashion, integrate the achievements of new material research over the years, realize the transformation and upgrading from B-end to C-end, and show a new image of Jihua. ”
Jia Shirui, Secretary of the Party Committee and Chairman of Xinxing Jihua Group Co., Ltd., made a special trip to attend the press conference and said: "Jihua Group will continue to deepen reform, strengthen top-level design, solidly promote specialization and integration, take innovation as the core feature, build a world-class design and R&D team, and form the core advantages of Jihua", showing the social responsibility of central enterprises and the extraordinary courage to lead the trend of the times.
Brilliant blending, in-depth dialogue between technology and fashion
Liu Wei, the designer of the highest award for fashion design in China, is well-known in the fashion industry at home and abroad for her extraordinary talent and outstanding achievements. She has participated in the Beijing Olympic Games, Shanghai World Expo, Shanghai Cooperation Summit and other national events as the main designer of clothing, responsible for the design of the Chinese People's Liberation Army 21-style work uniform, and is also the chief designer of more than 100 national official image uniforms and large-scale enterprises and institutions, her profound design skills and extraordinary design talent are widely recognized.
When talking about the design concept of this conference, she said: "We design not only professional wear, but also professional confidence and professional dignity, technology and design are not the only pursuit, providing care for the wearer is the original intention of design." Therefore, in the process of leading the team in research and development, we not only pay attention to the function and appearance of the product, but also pay more attention to the feelings and experiences of people in the environment, aiming to realize the emotional resonance between the product and people, so that professionals can experience physical care and emotional belonging in use.
"The series of products released this time not only adopts the world's top scientific and technological materials and self-developed new materials, such as intelligent temperature control heating, cooling and noise reduction, flexible display and wearable and other high-tech materials, but also uses high vigilance, wind and cold protection, rain leakage, cool perspiration, ultraviolet resistance, molten metal splash, Acid-alkali resistant and other high-performance scientific and technological materials, as well as power-free exoskeleton technology developed in cooperation with universities, have the ability to reduce the wearer's weight by more than 30%, adding a broader application scenario to the product," Liu Wei said.
At the same time, Xia Qianjun also emphasized the market potential of Jihua Group's display of series products at this fashion week. In recent years, with the continuous improvement of technological progress and scientific research strength, Jihua Group will pay more attention to "practicality, comfort and personalization" in the field of professional wear design and manufacturing. Jihua Group will continue to increase R&D efforts, and successively launch functional protective fabric series, wild camping series, personal protection series, business high-end series and other products to form a more complete product system and market competitiveness. Jihua Group will continue to maintain its leading position in the field of professional wear, enhance its comprehensive scientific and technological innovation capabilities, and highlight the great value of the combination of technology and fashion with professional, practical and high-end products, so as to provide assistance for the vigorous development of China's professional wear industry.
Create a new chapter and work together to tap the infinite potential
Jihua Group and designer Liu Wei hand in hand presented this grand science and technology fashion professional wear conference, not only the perfect integration of technology and innovation, but also a profound interpretation of the concept of "people-oriented", the functional details in the clothing are integrated with advanced scientific and technological elements and unique creativity, the collision of cutting-edge technology and innovative design is fascinating, let people immerse themselves in it, show the most cutting-edge level of China's professional wear design, but also show the world the unique charm and unlimited potential of China's innovative design, look forward to innovation, Creativity-led Jihua will write another chapter for the development of China's professional wear industry in the future.