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Promote travel with tea and bring tea with a leaf | A variety of "opening methods" T E A leaf spring tea green
Editor's note
The vibrant tea plantations bring the joy of harvest to the tea farmers, and also bring a different kind of "spring" to the tea industry in our province. In recent years, Zhejiang has actively explored the road of integrated development of tea, culture and tourism, making "a leaf" a new anchor for the transformation and upgrading of the tourism industry. In this issue, the tour newspaper specially launched the special topic of "One Leaf Spring Tea Green", presenting a variety of ways to open "a leaf" from different perspectives.
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◎ Reporter Jia Lu
The tea industry has always been one of Zhejiang's characteristic industries. In recent years, all parts of Zhejiang have deeply practiced the development concept of "lucid waters and lush mountains are invaluable assets", combined the development of the tea industry with health care according to local conditions, continuously expanded the boundaries of cultural tourism, released the value of health care in an all-round way, played the card of "cultural tourism and health care", and took the road of "integrated development".
01 Good ecology glows with "new vitality" of tea tourism integration
The spring in Wuyi in March is pleasant, and in its sultry spring, there are three points that must be the fragrance of tea. Tea is one of the pillar industries in Wuyi. As China's first "Organic Tea Township", Wuyi's organic tea planting area, output and output value rank first in the province.
Wuyi, which is "eight mountains and half water and half fields", has high-quality ecological resources, which also makes Wuyi's tea gardens aerobic and beautiful. The layered and undulating tea mountains are covered with clouds and mist, forming a unique scenery of its own. It is reported that Wuyi now has 121,500 acres of tea gardens, including 23,000 acres of sightseeing tea gardens, and receives 2 million tea tourists annually.
Walking into Tantou Village, Wuyi Lutan Town, walking along the bluestone road, the ancient buildings are scattered and scattered, and you can see the eaves and corners everywhere, carved beams and painted buildings......
It starts with tea, but it doesn't stop with tea. In order to continue to polish the two "business cards" of "Hot Spring Health City" and "Hometown of Chinese Tea Culture", Wuyi actively explores a new model of tea tourism integration, seizes the opportunity of transformation and upgrading of agricultural product consumption, gives full play to the advantages of local tea resource endowment, revitalizes green waters and green mountains with a leaf, and promotes the transformation of tea gardens from "production" to "tourism".
Camel Jiulong Black Tea Cultural Park is a tea tourism demonstration base integrating tea culture dissemination, training, sightseeing and leisure. "We not only make frontier tea into high-end health tea, but also go to the Western Regions to sell black tea, and send tea from hot spring cities and water towns in the south of the Yangtze River to the vast southern and northern Xinjiang. For the tea culture that has been inherited for thousands of years and tells the story of Wuyi and common wealth, Zhu Yasong, the person in charge of the park, talked eloquently. "The black tea process is complex and mysterious, through the Camel Kowloon Black Tea Cultural Park sightseeing, visitors can see the whole process of black tea processing with their own eyes, and unveil the magical black tea processing and production process. Such tourist spots are popular with tourists. A local ground guide said.
02Nurture the "new force" of health care with lucid waters and lush mountains
Songyang, a secret place that has been inseparable from tea, has the innate advantage of "green waters and green mountains", and has been the core town of the tea industry since ancient times. Drinking Songyang fragrant tea, smelling the rich fragrance, and tasting the thousand-year-old charm has become a new trend.
In Songyang, which has more than 2,400 kinds of medicinal animals and plants, there are rich unilateral prescriptions among the people, and health foods such as Dragon Boat Festival tea are deeply rooted in the lives of ordinary people. How to transform resource advantages into industrial victories is the key to breaking the situation and advancing to the next level. Earlier, Songyang proposed to build a "revival of traditional Chinese medicine" and "an international traditional Chinese medicine health resort", and later clarified traditional Chinese medicine as one of the four leading industries.
As one of the 26 mountainous counties in Zhejiang Province, in recent years, Songyang has adhered to the background color of blue sky and white clouds, green waters and green mountains, and made every effort to build the best health resort in the Yangtze River Delta.
In order to better promote the integration of tea and health care. With the tea garden as the core, Songyang has developed a number of high-quality tea-themed tourism routes and created a variety of Songyang tea specialties through resource integration, functional integration and landscape construction.
"You can see the mountains, you can see the water, you can remember the nostalgia, and you can get the people", the brand influence of Songyang Health Resort is gradually going out of the Yangtze River Delta and going to the whole country.
03 "Turning green into gold" has embarked on a new path of common prosperity
At the launching ceremony of the 15th Wenzhou (Cangnan) Tea Festival and the creation of "China's Health Tea Capital", a health tea made from the combination of local tea and gardenia - gardenia tea, is particularly sought after, attracting many enterprises to order on the spot, and nearly 3,000 sets were sold. This popularity reflects the consumption potential of the current health tea market, and transmits a positive market signal for Cangnan to build "China's health tea capital".
Cangnan is the hometown of Chinese tea culture, and two tea gardens have been rated as "the most beautiful tea gardens in the country", but the tea brand needs to be further cultivated and launched. How does Cangnan tea get out of the circle?
After the investigation, the local relevant departments proposed that Cangnan, as a Chinese ginseng antler cordyceps sinensis distribution center, has a vast consumer market for Chinese herbal medicine tonics, coupled with the increasing attention of Chinese people to health care, it is completely possible to combine local resources to promote the integrated development of the tea industry and the Chinese medicine industry, and create a "Chinese health tea capital".
Focusing on the new development positioning, Cangnan has launched ten major actions, including the construction of organic tea garden bases, the formation of an order-based production model of "leading enterprises + cooperatives + farmers", and the formulation of health tea industry standards. Developed and launched gardenia tea, tangerine peel black tea and other local health teas.
It is understood that the largest gardenia planting base in Cangnan is located in Nanshantou Village, Qiaodun Town, with more than 3,000 acres of gardenias and more than 3,000 acres of tea gardens. "In the past, villagers planted gardenias mainly to sell gardenias, but now gardenias can also be sold for money, and the income of growers has doubled. "As the main product of Cangnan health preservation, the sales of local gardenia tea exceeded 10 million yuan last year. "In the future, after adding more local medicinal resources to the Cangnan tea chain, our health tea industry will have a great future. ”
In order to increase the added value of gardenias, Nanshantou Village held a gardenia tourism and cultural festival to attract a large number of tourists to check in and sightsee, and further launched the brand of Nanshantou gardenias.
Tea / Spring tea to find new to live up to the "fun" of spring tea
◎ Reporter Ge Jiateng Correspondent Chen Rong
In March, the tea tree spits green. The tea garden in Yuhang is already green, and the fragrance of tea is overflowing. The tea trees that spread all over the mountains have been dormant after a cold winter, and they have sprouted new buds under the moisture of the rain. It is understood that in Zhongtai, Jingshan and other places in Yuhang, spring tea picking has begun one after another. The spring of the tea country is a vibrant picture, the picking of tea is not only a symbol of labor, but also the love of life and the emotional expression of the land, the inheritance of this tea culture, carrying the diligence and wisdom of the tea people, but also telling the story of the tea country.
01 The vibrant Sino-Thai spring tea season
Coming to Zhongtai Street, the tea garden is like a green ocean, and the picking activities of spring tea have been quietly launched. Sino-Thai Shuanglian Village is a pearl in this sea of tea, where tea farmers walk among the tea trees and skillfully pick the tender green tea leaves. Their labor is not only for the harvest, but also for the emotional expression of the land and the love of life.
It is reported that the first batch of "Wuniu Zao" spring tea in Zhongtai Street has been officially mined, which is a characteristic variety of local tea.
Zhongtai Street is a high-quality tea-producing area in Hangzhou. The relevant person in charge of Zhongtai Street said that the tea industry has always been one of the important industries for local agricultural efficiency, farmers' income and rural prosperity. It is understood that there are more than 10,000 acres of tea gardens in the jurisdiction of Zhongtai, mainly distributed in Shuanglian, Fengling, Taifeng and other places, and the tea gardens are rich in planting varieties, including black cow early, white tea, late tea, etc.
In addition to the growth of tea itself, Zhongtai Street also combines the tea industry with tourism to create a tourism project of tea culture experience. It is reported that in order to "turn tea from green to gold", in recent years, Zhongtai Street has taken the construction of "Future Tea Township" as the starting point, and opened up the whole industrial chain of "planting tea, making tea, selling tea, talking about tea, and enjoying tea", continuously improving the output and quality of Zhongtai tea, improving the brand effect of tea, and integrating the development of deep tea culture and tourism, injecting new vitality into rural revitalization.
As a high-quality tea production area in Hangzhou, it is also the main space of the future tea town of Zhongtai, in Fengling Village, Zhongtai, you can not only experience the vast tea mountain, breathe the fresh tea air, but also experience the "tea family music", tea tasting, lobster fishing, calligraphy and painting experience, to have an interesting tea art journey, tourists can experience the fun of tea picking in the tea garden, feel the intoxication of tea fragrance, and at the same time can taste the local farm food, feel the charm of farming culture. This model of integrated development not only enriches the local tourism resources, but also injects new vitality into the tea industry.
02 years of quiet Jingshan Zen Tea Township
Jingshan Zen tea is a place where Zen and tea fragrance are intertwined. After the spring rains, the Jingshan Tea Garden is like a green picture, and the tea farmers shuttle back and forth between the tea trees, picking the tender green tea leaves delicately. The tea culture here has a long history, not only with thousands of years of historical accumulation, but also with a profound Zen cultural heritage.
Recently, Yuhangjing camellia was officially mined. As a famous historical and cultural tea in Zhejiang, "Jingshan Tea" has a history of more than 1,000 years and a very high price. Jingshan tea is known for its unique quality and unique growing environment.
In Jingshan Tea Township, climatic conditions have an important impact on the quality of tea. Tea farmers told reporters that during the tea picking season, tea farmers need to pay attention to meteorological changes at all times and adjust the picking plan according to the weather forecast to ensure the quality of tea. In Jingshan Tea Township, tourists can feel the strong atmosphere of tea culture, visit tea gardens, taste tea leaves, experience tea ceremony, and feel the charm of Zen tea culture. Come to Jingshan Village, which has the reputation of "the first village of Zen tea", which is a beautiful leisure village in China, a key village of provincial rural tourism, and a village of "tea family music" overflowing with the fragrance of tea. With agricultural products such as tea and bamboo, farmhouses, and rural tourism as the leading industries, you can experience a variety of tea culture and leisure activities.
The tea garden is not only a place where tea is grown, but also an important place for cultural inheritance. Near the tea garden, Lu Yuquan Cultural Theme Park takes tea culture as the core, restores the 24 tea utensils and Lu Yu's tea brewing method recorded in the "Book of Tea", and creates an immersive experience place in the Tang Dynasty. Lu Yu Spring is leaning on the side of Shuangxi, the water quality is clear, it is rumored that the tea saint Lu Yu was here to taste tea and write a book. In addition, tourists can also go to the small ancient city village surrounded by Songtao, green bamboo, green tea and clear streams to enjoy the scenery of the "Jiangnan Painting Village" and the leisure and slow life of the small ancient city "Slow Valley".
03 Diverse and integrated Yuhang tea industry
The tea industry is an important industry in Yuhang, and it is also an important way for farmers to increase their income. In the development of the tea industry, scientific and technological innovation plays a vital role. It is understood that through meteorological monitoring and forecasting, Yuhang provides accurate agricultural guidance for tea farmers to improve the quality and yield of tea.
"Weather has an impact on the whole process and quality of tea production. Tea farmers said that every year during the critical period of tea growth, agricultural and meteorological experts in Yuhang will visit the tea garden to inquire about the growth of tea, and the experts will also share meteorological forecast information in a timely manner through the Jingshan tea group exchange group.
It can be said that the development of the tea industry is not only the production of tea, but also the sales and cultural inheritance of tea. Today, the Yuhang tea industry chain has established a complete system of "production, processing, science and technology, circulation, service, culture and tourism", forming a complete industrial ecology. Recently, Yuhang Jingshan has launched a series of new products such as small pots of tea and more affordable tea bags to do a good job in brand packaging in the tea industry.
At the same time, the tea industry combines cultural and creative elements to show a diverse tea culture-themed cultural tourism industry. Bottle Kiln Town, where the Liangzhu Ancient City Ruins Park is located, also belongs to the production area of Jingshan tea, so Yuhang took the opportunity to combine Liangzhu culture, this important cultural tourism IP launched Liangzhu Push Tea + Cultural Creativity, and at the same time, it will also launch a series of tea-themed peripheral products such as automatic matcha machines. The development of the tea industry not only brings opportunities for local tea farmers to increase their income, but also provides new impetus for the development of tourism in Hangzhou and Yuhang. The tea garden has become a tourist attraction, the tea culture has become a tourism resource, and the integrated development of the tea industry and tourism will continue to boost the prosperity of the tea industry in Yuhang.
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◎ Reporter Liu Qing
Tea is expensive with new. Today's people drink spring tea, drinking tea ceremony is also spring, the ancients said spring tea, leaving poetry is also love. The pursuit of spring tea has also produced many "tea" stars for thousands of years. In March this year, the Zhejiang Provincial Department of Culture, Radio, Television and Tourism issued the "Opinions on Solidly Promoting the Systematic Protection of "Chinese Traditional Tea-making Skills and Related Customs", in which "carrying out the '8+N' protection action" explores the "Zhejiang experience" for the protection of human intangible cultural heritage items. ”
01 Tea green also has seven points of frying
The "Book of Tea" begins with the proposition: "Tea is for use...... It is best to drink the most thrifty and virtuous people", this sentence has a bit of a "tea virtue" meaning. In Lu Yu's view, tea has long gone beyond a simple drink, but is closely related to aesthetics and morality.
Tea people eat tea, what they want is the fresh, simple taste, in order to feel the most sincere beauty of nature, that seems to be still stained with apricot blossoms spring rain as tender spring tea, is not more than the old tea in Hengqiu can cleanse the dust and return to the basics?
And how to provide this authentic taste, Longjing tea is inseparable from its frying technique.
"Feel the temperature of the pot with your hands, try to keep it as constant as possible. 57-year-old Xu Xishun stood outside the fence and reminded his son Xu Shiqian, who was playing in the field.
Since the end of March, Hangzhou's West Lake District's main production Longjing Street ushered in a round of trials, Longwu Tea Town's roasted tea king competition, the proportion of young players hit a record high, the youngest player is only 19 years old, more and more young people joined, so that West Lake Longjing tea in the inheritance and development of continuous vitality, showing a vigorous development trend.
On April 2, the "Yuexiang Cup" 2024 Zhejiang Longjing Tea Stir-frying Skills Competition was staged in Hangzhou Wulin Square (in front of the Zhejiang Exhibition Hall), and 40 masters from the three major production areas of Longjing Tea West Lake, Qiantang and Yuezhou will stage the Roasted Tea King Competition (all contestants are under the age of 60).
This competition has two links: manual frying and mechanical frying of Longjing tea, and each contestant must complete the frying competition of two links. In the end, 10 "Zhejiang Longjing Tea Masters" and 20 Zhejiang Longjing Tea Outstanding Tea Makers will be selected, and medals will be awarded by the Provincial Department of Agriculture and Rural Affairs.
02 "Saga" is most afraid of "community competition"
Through the roasted tea competition, the reporter made another discovery. Since February this year, due to the weather, the West Lake Longjing tea has a better growth environment, so that the quality of the fried tea is more excellent. In terms of price, it is basically the same as last year.
Hu Junhui, a 40-year-old "Hu Fat Man" this year, is a native of Manjue Long Village, Hangzhou, and began to formally learn tea in 2012. He has two teachers, one is the master of Xiamanjue Long Village, and the other is Zhang Guifa, the son-in-law of Master Yang Jichang, the national intangible cultural heritage inheritor of West Lake Longjing.
"This season is the busiest time of the year, and the rest of the time revolves around it. Hu Junhui made a rough list by month -
At the end of February and the beginning of March, it is necessary to ask the craftsmen to repair the tools for picking tea, and prepare dormitories and tea rooms for the workers in advance; from March to April, it is mainly the production link; to the second half of the year, in addition to maintaining the tea fields, more time is spent on learning and communication and brand management.
He said that he has hardly stopped studying over the years, such as participating in the training course for senior tea appraisers held by the Tea Research Institute of the Chinese Academy of Agricultural Sciences, participating in the "head goose" project for cultivating leaders in rural industry revitalization initiated by the Ministry of Agriculture and Rural Affairs and the Ministry of Finance, and participating in the advanced seminar of tea science professional courses at Zhejiang University......
Manjue Longcun can be described as the authentic inheritance and distribution center of Longjing tea, "there are too many people who are good at roasting tea!" Hu Junhui said, his family wanted to apply for the district-level "West Lake Longjing Handmade Frying Skills Master Studio" last year, and took out the highest award he won - the third prize in the finals of the second "Yongchuan Xiuya" Cup National Tea Processing Vocational Skills Competition sponsored by China Supply and Marketing Cooperatives.
It was a national award in the roasted tea industry, but in the end, he still lost the award. When asked about the reason, it's a bit like netizens ridiculing Chinese table tennis - the world champion is not as good as the winner of the community league.
03 Cultural tourism life outside of fried tea
Longjing tea production area involves a total of 4 cities in Hangzhou, Shaoxing, Jinhua and Taizhou, covering 18 counties (cities and districts): Xihu District (West Lake Scenic Area), Xiaoshan District, Binjiang District, Yuhang District, Fuyang District, Lin'an District, Tonglu County, Jiande City, Chun'an County under the jurisdiction of Hangzhou City, Yuecheng District, Keqiao District, Shangyu District, Xinchang County, Shengzhou City, Zhuji City under the jurisdiction of Shaoxing City, Pan'an County and Dongyang City under the jurisdiction of Jinhua City, and Tiantai County under the jurisdiction of Taizhou City.
It can be said that where there are dragon wells, they are all places with excellent scenery in Zhejiang.
Xu Shengqiang, secretary of the general party branch of Longjing Village, said that more and more young people are now returning to the tea plantations, some of them are international students, and some of them used to do business outside.
"They have a lot of different experiences, and after they come back, they can make our tea culture have a different vitality, such as the 'Longjing Tea Garden' B&B is a strong IP creativity. ”
The 2024 West Lake Longjing Spring Tea Season activities are rich and colorful, and the West Lake Scenic Area has carried out activities such as the Longjing Tea Poetry Lantern Festival in Yangmeiling Village, the shouting mountain prayer in Wengjiashan Village, the tea in Longjing Village, and the lakeside residence to move the West Lake Longjing Hillsong and so on.
Next, a series of activities such as "Drunken West Lake, Tingting Tea Party", "Tea Race, West Lake Double Unique", "Lifting West Lake, Longjing Collection", "Looking for the Dragon" The story of me and West Lake Longjing, experts recommend Longjing, master lectures, tea picking competitions, tea people and other series of activities will also be carried out, inviting citizens and tourists to walk the tea mountain, visit the tea village, taste the tea and discuss the Tao, understand the history and culture of West Lake Longjing tea, taste the intangible cultural heritage tea skills, and feel the taste of the West Lake.
END
详见《江南游报》2119期第3-6版
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