Lead
The closure of RetailPass has left hundreds of thousands of manufacturers and millions of terminal stores "leaderless", and the industry has to focus on other leading FMCG B2B platforms.
01 Ali retired, and the retail rivers and lakes resurged
At 00:00 on March 30, 2024, the "Retail Pass" platform, a well-known domestic FMCG B2B platform and carrying the major strategic mission of Alibaba's new retail, was officially closed. In fact, the sinking projects of Jingdong and Suning represent "Jingdong convenience stores" and "Suning stores" have already entered a period of adjustment. The new era of consumer demand, the transformation and change of retail formats, the rise of community group buying and live e-commerce, the FMCG B2B supply chain industry is being reshaped again, the traditional FMCG B2B era is quietly ending, and the sharing platform economy of "physical + industrial Internet" is emerging.
In the field of fast-moving consumer goods, Alibaba's "Retail Pass" is a well-known existence. Since its establishment in 2016, RetailTong has covered 1 million small stores, and is the No. 1 in the domestic FMCG B2B field. On March 15, 2024, Alibaba announced internally that the operation of the retail platform business will be gradually suspended in different regions, and the platform will be completely closed at 0:00 on March 30.
As many dealers and terminal merchants have been accustomed to obtaining information, traffic and goods through the B2B platform, the closure of Retail Pass has left hundreds of thousands of manufacturers and millions of terminal stores without a leader, and everyone has to focus on other head FMCG B2B platforms.
02 Supporting dealers, what is Tongfu doing?
Founded in 1993, Tongfu Group is a modern enterprise group integrating three major business sectors: Tongfu sharing platform, big health food industry, and primary, secondary and tertiary industries and rural revitalization industry. Tongfu's business and products cover 27 provinces, municipalities and autonomous regions across the country, and have accumulated thousands of first-class dealers in the sinking market. With more than 30 years of experience in the development of the real industry, Tongfu has a deep understanding of the development pain points of dealers and the urgency of transformation and upgrading.
Different from the "alternative logic" of traditional Internet enterprises in the B2B model, Tongfu sharing platform takes "discovering value, integrating value, and sharing value" as the underlying logic, gives full play to the value of dealers as important participants in the channel, integrates the terminal resources of dealers in the local market, and fully shares the value of the platform with dealers and terminal dealers, so it has attracted the attention and active participation of many dealers. In the past few years, Tongfu has gradually built a large sharing system for the integrated development of online and offline, and the combination of physical and industrial Internet, that is, the "Tongfu Sharing Platform".
Tongfu sharing platform develops the real economy with Internet thinking, uses science and technology and finance as the engine to help the real economy in an all-round way, creates a digital intelligence industry platform with the participation of dealers, terminal merchants, consumers, manufacturers (agricultural businesses) and other parties, and smooths the ecological cycle of the entire platform through business strategies such as tethering business, sticking stores, locking customers, and joint factories, so as to realize information sharing and all-round empowerment of all links in the industrial chain.
03 Online and offline linkage, what Tongfu did
Tongfu sharing platform takes serving dealers, terminal merchants, consumers, and manufacturers as the core, integrates online and offline development, and is committed to creating a multi-party win-win platform that "allows dealers to develop, terminals to make more money, consumers to be more satisfied, and manufacturers to increase channels".
In order to better smooth the ecological cycle of Tongfu sharing platform, Tongfu has achieved efficient online and offline linkage through online "Tongfu Cloud Business" and offline "Tongfu Explosive Product Warehouse" and "Tongfu Explosive Product Store".
Online: Tongfu Yunshang
Tongfu Yunshang is an organized, sticky, and popular platform, which is expected to have 2,000 operators, 1,000 explosive warehouses, and 2 million terminal outlets by the end of the year, connecting 500 million consumers, including 100,000 Tongfu explosive stores (member stores), 100 million members, and realizing the union of thousands of manufacturers.
After dealers and terminal stores settle in Tongfu Yunshang, in addition to directly purchasing all kinds of products, they can also enjoy preferential policies such as red envelopes, points, explosive products, coupons, and video promotion given by the platform. In this way, the Tongfu sharing platform realizes the "double superposition empowerment" of dealers and terminal stores, that is, the platform empowerment improves efficiency, and the product empowerment increases sales.
Offline: explosive warehouse + explosive store
Tongfu should establish the country's largest explosive discount warehouse chain system, and associate manufacturers (agricultural merchants), distributors, and terminal merchants through Tongfu explosive warehouses and Tongfu explosive stores to realize platform co-construction and sharing. At the same time, through the unified warehouse and distribution, that is, the sharing of warehouse and distribution, smart logistics, intensive operation, cost reduction and efficiency improvement are realized.
Tongfu explosive warehouse, unified warehouse and distribution logistics center, and explosive store, so that each dealer has 1 explosive warehouse, 1 unified warehouse and unified distribution logistics center, 100 chain member stores and 50,000 member consumers, truly making dealers a giant, helping dealers develop comprehensively and rapidly, and at the same time empowering terminal stores.
Empowerment: Technology + Finance
Relying on technology-driven and financial empowerment, Tongfu Sharing Platform has established four R&D centers in Beijing, Shijiazhuang, Tangshan and Changsha, with a strong R&D team of more than 300 people. Through the six major technology systems/platforms of Tongfu self-operated supply chain platform, Fushangtong, Fupatong, Tongfu Yunshang, Tongfu explosive store, and shared payment, it provides technology sharing support for the information exchange and interconnection of the entire sharing platform;
04 Queue up to cooperate, what is the blessing of the same blessing
Is the platform feasible or not? The choice of dealers is the most convincing. Up to now, the Tongfu sharing platform has achieved more than 1,000 openings, and the continuous popularity continues to attract dealers who come to cooperate, and "queuing and waiting for places" has become a common phenomenon in many market areas. At the same time, at present, nearly 100 original retail dealers and 200,000 terminal stores in Hebei, Henan, Anhui, Shandong, Hubei and other places have settled in the Tongfu sharing platform, and its original B2B business has also been smoothly transitioned.
Mr. Yu, a former retailer from Tangshan, Hebei Province, said that after the closure of Retail, all the company's B2B businesses and terminal stores have been migrated to the Tongfu sharing platform, and with the help of the smooth transformation of the platform, the number of radiation outlets has increased by more than 300, and the efficiency of promotional activities has been higher, and the company's product sales, profits, capital utilization rate, and product turnover rate have been greatly improved during the Spring Festival in 2024. At the same time, Mr. Yu also joined the Tongfu explosive warehouse project, which is currently under construction and is expected to open in April.
Mr. Zhang, a former retail grain and oil merchant in Zibo, Shandong Province, will settle in the Tongfu sharing platform in 2023, and with the help of platform activities in March this year, he has achieved more than 800 online sales in a week and sales of more than 300 yuan, and the daily sales of Tongfu explosive products joined by the company have also exceeded 3 million yuan. Mr. Zhang said that the Tongfu sharing platform has opened a new business growth line for them and laid a solid foundation for sustainable development in the later stage.
05 The momentum is strong, what Tongfu wants to do
In the era of the Internet and digital economy, traditional manufacturers, distributors, and terminal vendors are under unprecedented pressure of operation and transformation, and even face huge challenges to survive. The mature industrial Internet platform has always resonated with the development of the times, and can fully integrate the advantageous resources of all parties to drive the coordinated development of the upstream and downstream of the industrial chain.
Tongfu Group is well aware of the difficulties and pain points faced by all aspects of the real economy in the current environment, as well as the importance of upstream and downstream cooperation and virtuous cycle of the industrial chain to the development of the real industry. The Tongfu sharing platform will take commodities as the pillar, focus on building the two core business segments of Tongfu cloud business and Tongfu sharing warehouse, promote the Tongfu sharing platform to become bigger and stronger, create a successful model of the real economy grafting the Internet, and further promote the high-quality development of the industry.
Through the early market visits, and according to the feedback of dealers and stores in various regions, combined with the relevant information released by Tongfu Group, it is reported that the Tongfu sharing platform has achieved more than 1,000 Kaicheng, with more than 20,000 suppliers, more than 1 million terminal outlets, operating income and platform GMV exceeded 40 billion yuan, and is expected to exceed 100 billion yuan in 2024. Tongfu sharing platform has shown a strong momentum of development, and will surely embark on a new model and new path for entity enterprises to graft the success of the Internet.