- The 2024 China Wandian Chain Conference Wuhan Station was successfully held!
- The top 100 list of China's tea regional public brand reputation was released
- Hefu Lao Mian refuted rumors of substantial layoffs and online listing
- Bistro Helens continues to transform into an asset-light model
- Laoxiang Chicken East China Regional Headquarters was opened
- Guangzhou restaurants sold nearly 1.7 billion yuan of mooncakes last year
- Mixue Bingcheng established an investment company in Hainan
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Kweichow Moutai achieved "double 100 billion" in revenue and profit for the first time
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"Zhaoxiang Cat" completed an angel round of financing of RMB 13 million
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Xiaokang sauce wine received a strategic investment of 50 million yuan
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......
In the new era of catering, what else is happening in the catering industry this week?
2024-4-7
Food & Beverage O2O Weekly Report
1. Industry information
1. More than 100 million people travel, with an average consumption of more than 450 yuan!
According to the data center of the Ministry of Culture and Tourism, there were 119 million domestic tourists traveling during the three-day holiday, an increase of 11.5% over the same period in 2019 on a comparable basis, and domestic tourists spent 53.95 billion yuan on travel, an increase of 12.7% over the same period in 2019. Based on this calculation, the per capita consumption is more than 450 yuan.
According to Meituan data, the average daily consumption scale of "eating, drinking and playing" during the Qingming holiday increased by 39% year-on-year, and the consumption scale of Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu and other cities ranked among the top in the country.
During the three-day Qingming Festival holiday, Shenzhen received a total of 3,015,500 tourists, an increase of 13.9% over 2019, and achieved tourism revenue of 1.935 billion yuan, an increase of 22.8% over 2019, ranking sixth among popular destinations in China.
2. The 2024 China Wandian Chain Conference Wuhan Station was successfully held!
On March 28th, the 2024 China Wandian Chain Conference was successfully held by the catering O2O joint prefabricated food ingredients home, what is worth joining, China Ingredients E-commerce Festival, and Zhongtoumeng!
This conference invited 50+ brands and industry experts to provide catering people with feasible solutions from the perspective of catering. More than 500 owners, founders and professional managers of catering enterprises attended the meeting. Many participants said that they had benefited a lot and were full of confidence, and they would integrate resources and run to thousands of stores.
See: The 2024 China Wandian Chain Conference Wuhan Station was successfully held! See you next in Shenzhen on April 24th!
3. The comprehensive tourism income of Gansu Tianshui Qingming on the day was 177 million yuan, and the cumulative income was 3 billion yuan
On the first day of tomorrow's holiday, Tianshui City, Gansu Province ushered in a large-scale passenger flow.
According to the statistics of the Tianshui Municipal Department of Culture and Tourism, on April 4, Tianshui City received a total of 309,000 tourists, achieving a comprehensive tourism income of 177 million yuan, an increase of 71.2% and 69.3% respectively from the 3rd.
On the same day, Tianshui Maiji Mountain, Fuxi Temple, Tianshui Ancient City, Daxiang Mountain and other key scenic spots received a total of 97,000 tourists, of which 28,000 people were received in Fuxi Temple Scenic Area and 15,000 people were received in Maijishan Scenic Area, all of which hit a recent peak in reception.
According to data released by the Gansu Provincial Department of Culture and Tourism, as of 17:00 on April 3, the total number of short videos and information related to "Gansu Tianshui Malatang" and "Gansu Cultural Tourism" on the whole network was 21.45 billion.
With the blessing of Tianshui Malatang traffic, the Tianshui tourism market continues to be hot. From March 1 to April 3, Tianshui City received a total of 5.19 million tourists, achieving a comprehensive tourism income of 3 billion yuan.
4. The top 100 list of China's tea regional public brand reputation was released
On April 2, just as spring tea was on the market, the CARD China Agricultural Brand Research Center of Zhejiang University released the top 100 regional public brands of China's geographical indication agricultural products (tea) in 2023.
The top 10 are: Yunnan Pu'er Tea, Zhejiang Longjing Tea, Fujian Fuding White Tea, Zhejiang West Lake Longjing, Anhui Huangshan Maofeng, Anhui Qimen Black Tea, Fujian Wuyi Rock Tea, Zhejiang Anji White Tea, Fujian Zhengshan Xiaozhong, Fujian Anxi Tieguanyin.
5. The surge in coffee beans is accused of squeezing Asian coffee culture
In recent days, the harvest in Southeast Asia, the world's second and third largest coffee bean producers, has declined due to extreme temperatures and drought. The global benchmark London Robusta coffee futures price has risen more than 50% over the past year to around $3,500 per tonne.
The timing is especially bad for coffee-related businesses. Coffee consumption in Southeast Asian countries has been soaring, with demand in Indonesia alone doubling in the last decade, and coffee chains in China growing exponentially, with consumption increasing by more than 130%.
This is bad news for coffee lovers in the region, and companies can only pass on the cost to consumers.
Food & Beverage O2O Weekly Report
Second, the dynamics of catering enterprises
1. Hefu Lao Mian refuted rumors of substantial layoffs and online listing
On April 2, Hefu Lao Mian issued a statement in response to the recent online rumors of "20%-30% layoffs" and "plans to IPO in Hong Kong this year, planning to raise 100 million to 200 million US dollars", saying: All are rumors and have no factual basis.
The company said that the optimization of the internal organizational structure belongs to the adjustment scope of strategic transformation, and the proportion of personnel reduction is only 1.4%.
At present, Hefu Lao Noodle stores are operating normally, and they are still looking for talents in joint ventures, new retail and branding. In addition, the actual joint operation fee of Hefu Lao Mian is only 698,000 yuan, and the listing plan in Hong Kong has never been officially launched.
2. Tustin has more than 7,000 burger stores in China
Recently, the number of Tustin China Burgers signed up for more than 7,000 stores across the country, compared with 5,400 in October last year, and Tustin's franchise speed is obvious. Tustin chooses to sink the market and tap the market increment.
In the nearly 12 years as of February 2024, Tustin has signed more than 7,000 stores, covering 342 cities in 22 provinces across the country.
According to the data of March 2024, 24.28% of the distribution of Tustin stores is in third-tier cities, and 23.31% is in fourth-tier cities and below.
3. The East China Regional Headquarters of Laoxiang Chicken was opened, integrating product finishing, warehousing, distribution and other functions
On April 5, it was reported that the East China regional headquarters of Laoxiang Chicken (Shanghai) Catering Co., Ltd. has been opened recently.
It is understood that the headquarters is located in Jiading Industrial Zone, Shanghai, with an area of more than 70,000 square meters, including 1 comprehensive building, 1 food processing center, 1 intelligent food sorting logistics center, and 1 intelligent sorting logistics center.
At the same time, the headquarters integrates the functions of product finishing, warehousing, distribution, research and development, training, office and Internet services, and also carries the raw material distribution function of Lao Xiang Chicken in Shanghai stores.
5. Guangzhou restaurants sold nearly 1.7 billion yuan of moon cakes last year
Recently, Guangzhou Restaurant announced that in 2023, the company will achieve an operating income of 4.901 billion yuan, a year-on-year increase of 19.17%, and a net profit of 550 million yuan, a year-on-year increase of 5.21%.
During the period, the sales revenue of Guangzhou restaurant food was about 3.534 billion yuan, and the catering service revenue was about 1.263 billion yuan, of which the operating income of moon cake series was about 1.669 billion yuan, a year-on-year increase of 9.88%, and the gross profit margin of products was 52.49%, a year-on-year decrease of 1.69 percentage points.
6. 3,000 Zumbo Pizza lowers the threshold for joining
Recently, the official WeChat of Zumbo Pizza announced the latest franchise policy that will be launched in April.
It is said that the franchise plan is to collect a deposit of 5,000 yuan, a full return of 38,000 yuan for the franchise fee, a 6.8% discount on the brand use fee, etc., and at the same time carry out block protection, aiming to reduce investment risks and ensure that franchisees make profits.
Up to now, Zumbo has more than 3,000 stores in 255 cities across the country.
7. Domino's had 835 stores in China in the first quarter
Recently, Dashi released an overview of the first quarter of 2024.
As of March 31, 2024, Domino's operated 835 stores in 30 cities, with approximately 16.8 million members, and has achieved 27 consecutive quarters of same-store sales growth since the third quarter of 2017, according to the report.
Food & Beverage O2O Weekly Report
3. Drink Express
1. The tavern Helens turned losses into profits, with an income of 1.2 billion and a profit of 180 million
Recently, Helens released its 2023 results, with a revenue of about 1.209 billion yuan and a profit attributable to the company's owners of about 180 million yuan, turning losses into profits year-on-year.
The company said that last year, it firmly carried out strategic transformation to a platform-based company and asset-light model, took the initiative to adjust the stock store network, vigorously developed the partner store network, and reduced the pub network from 767 to 479.
A total of 383 stores have been signed, of which 188 have been opened, covering 136 cities from first-tier cities to county-level cities, of which 69 are existing markets and 67 are new markets.
2. Mixue Bingcheng established an investment company in Hainan
Recently, Snow King Investment (Hainan) Co., Ltd. was established, the legal representative is Zhang Yangke, with a registered capital of 80 million yuan, and its business scope includes enterprise management consulting, investment activities with its own funds, venture capital, business training, asset evaluation, etc. The company is wholly owned by Mixue Bingcheng Co., Ltd.
3. The sales volume of Luckin Coffee's raw coconut latte exceeded 700 million cups on its third anniversary, and the official announcement of the birthday celebration of Tengger
On April 1, Luckin Coffee officially announced the birthday celebration of raw coconut latte with Mr. Tengger, and invited Mr. Tengger to celebrate the birthday of raw coconut latte, and jointly celebrated the third anniversary of the launch of raw coconut latte, and the sales exceeded 700 million cups.
On March 29, the "Four Seasons and Eight Festivals" theme store jointly created by Luckin Coffee and Kweichow Moutai was officially opened in Shenzhen Jiahui Plaza, which is also Luckin's first Chinese-style themed offline experience store.
The "Four Seasons and Eight Festivals" theme store is the first Chinese-style themed offline experience store created by Luckin Coffee with the integration of traditional Chinese seasons, solar terms culture and Moutai culture, which concretizes the beautiful scenery of spring, summer, autumn and winter with the charm of the "eight festivals" of the beginning of spring, spring equinox, beginning of summer, summer solstice, beginning of autumn, autumn equinox, beginning of winter and winter solstice, and integrates elements of Moutai culture to build an immersive experience scene with visual and perceptible presentation.
4. Chengdu's first Moutai ice cream flagship store was closed and relocated to Kuanzhai Alley
Moutai Ice Cream's first flagship store in Chengdu has been closed down, which is also the 16th flagship store of Moutai Ice Cream in the country.
It is reported that the store opened in November 2022 in the MixC in Chenghua District. The Moutai Ice Cream MixC store was relocated from the MixC to Kuanzhai Alley, and at the same time, it also changed from a flagship store to an experience store.
5, Nai Xue brings the intangible cultural heritage master to the new "Master Longjing"
Recently, Nai Xue's new "Master Longjing" on tea has once again cooperated exclusively with Fan Shenghua, the intangible cultural heritage inheritor of West Lake Longjing.
Authentic Longjing tea, a product certified by the National Geographical Indication, is selected by the master to personally supervise the picking, production and other processes, and launch three series of tea drinks: "Longjing Milk Cover Longjing Tea", "Longjing Zhichun Light Milk Tea" and "Longjing Zhichun".
6. 7 points sweet co-branded "soy sauce" milk cap new combination
Today, Totole officially announced a joint cooperation with 7 Fentian to create a new combination of soy sauce milk caps.
It is said that the core idea of this co-branded product is "just sauce = drink with soy sauce", and it aims to combine kitchen condiments with the lifestyle of young people, and convey the simple happiness of finding "just like that" even in the difficult situation of life.
7. KFC KCOFFEE opened 100 stores and opened a 9.9 yuan activity
Recently, KCOFFEE announced that the number of stores has reached 100, and at the same time, it has opened a celebration activity of 100 stores, with 9.9 yuan per day for coffee in the whole field.
In fact, the brand only opened its first independent store at the end of April last year. In other words, in the past year or so, on average, a Kenyatt coffee has opened every three days.
From the perspective of KCOFFEE's store opening path, it focuses on the vast sinking market. At present, the brand has opened 100 stores in more than 80 cities across the country.
Food & Beverage O2O Weekly Report
4. Listing investment and financing
1. Sodexo announced the completion of the acquisition of the Kompass Group's business in Chinese mainland
Recently, Sodexo announced that it has completed the acquisition of the Kompass Group's business in Chinese mainland, and the integration work has officially begun. Sodexo China will maintain close communication with its customers, suppliers and employees in Chinese mainland to ensure a smooth transition.
Sodexo said that in the face of the huge growth potential of the Chinese market, the acquisition aims to expand Sodexo's influence in the field of food and beverage services, and further expand its business coverage and service scope in the fields of industrial and commercial enterprises, medical care and elderly care and education.
With the successful completion of this transaction, Sodexo's more than 17,000 employees in 950 locations in Chinese mainland will "provide quality of life services" to more than 1.2 million consumers across the country.
Isabelle HANNEDOUCHE, Managing Director of Sodexo Greater China, said that she is pleased to strengthen its strategic position in the Chinese market, which has become a key business market for Sodexo Group.
The acquisition will further expand the company's business scale and create synergies to provide a broader, diversified and high-quality service to customers and consumers in China.
2. Durian bakery snack catering brand "Zhaoxiang Cat" completed an angel round of financing of 13 million yuan
Recently, Zhaoxiang Cat completed an angel round of financing of 13 million yuan, which was invested by Shandong Hengan Private Equity Fund Management Co., Ltd.
Zhaoxiang Cat is a durian bakery snack catering brand, focusing on the R&D and innovation of durian baked snacks and trendy drinks.
With durian as the core, the company has developed 15 product series in 4 categories, covering durian cake, durian ice cream, durian milk tea, etc.
3. Xiaokang soy sauce wine received a strategic investment of 50 million yuan
Recently, Xiaokang Sauce Liquor has received a strategic investment of 50 million yuan in advertising from Whale Capital.
It is reported that the funds will be mainly used for nationwide advertising coverage, committed to consolidating the brand position of Xiaokang Sauce Liquor in the market, and further expanding its market share in the liquor market.
Xiaokang Sauce Liquor is a soy sauce liquor brand, committed to building an ecological value system of soy sauce liquor, focusing on high-quality soy sauce liquor. High-quality sorghum and wheat are selected as raw materials, and the traditional 12987 Daqu Kunsha process of sauce-flavored liquor is strictly followed.
4. Lavasa Coffee will be looking for strategic investments
According to Reuters, a few days ago, Italian coffee manufacturer Lavazza (Lavazza) said that the company's core profit fell by 14.9% last year, due to the sharp rise in the cost of coffee beans and the limited price increase.
Antonio Baravalle, CEO of Lavazza, said that the macroeconomic situation in the coffee industry was extremely complex last year, with the price of coffee beans hitting a record high.
Despite this, the company has chosen to limit product price increases to protect consumers and maintain sales at the expense of profitability. Mr Baravalle added that the company will continue to look for strategic investments that will help the company grow over the long term.
5. The listing review of Jule Food was suspended again
Recently, Sichuan Jule Food Co., Ltd. (the listing review process was "suspended" on the grounds that the financial information recorded in the IPO documents had expired and needed to be supplemented.
According to the data, the history of Jule Food can be traced back to Chengdu Jule Health Food Development Company, which was established in 1984, and entered the dairy industry in 1996 with the milk-containing beverage "Sour Milk".
Since March 2023, Jule Food has suspended the issuance and listing review three times.
Food & Beverage O2O Weekly Report
Fifth, the new retail cross-border of takeaways
1. A number of food billionaires are on the 2024 Forbes Global Billionaires list
Recently, Forbes announced the 2024 list of the world's billionaires. The list shows that among all the richest people on the list this year, there are 406 rich people in Chinese mainland.
Among them, this year's richest man in China is still the king of bottled water and tea drinks, and the founder of Hong Kong-listed company Nongfu Spring - Zhong Sui, which is also the fourth consecutive year that he has won this honor.
Today, his fortune is valued at $62.3 billion, down from $68 billion a year ago. Zhong is ranked 24th on this year's list, down from 15th last year. Zhong also ranked first in the food and beverage industry segment on the list.
Second in this field is Giovanni Ferrero, chairman of Italy's Ferrero Group, whose fortune has grown from $38.9 billion to $43.8 billion, third is Mark Mateschitz, the only son of Red Bull owner Dietrich, with a fortune of $39.6 billion, and fourth is Jacqueline Mars, the heiress who owns about one-third of Mars Wrigley, with a fortune of $38.5 billion.
2. Kweichow Moutai achieved "double 100 billion" in revenue and profit for the first time
Recently, Kweichow Moutai's latest financial report shows that the company achieved a total operating income of 150.560 billion yuan, a year-on-year increase of 18.04%, and a total profit of 103.663 billion yuan, a year-on-year increase of 18.20%, achieving the goal of "double 100 billion" in revenue and profit for the first time.
3. Six stores of Yonghui Supermarket have been closed one after another
Recently, a number of stores in Yonghui City have been closed one after another: Shijiazhuang Pingshan store has been closed on March 28, Beijing Tomorrow First City store has been closed on March 31, Nanjing Xiyue Plaza store and Shanghai Wuzhong Aegean store have been closed on April 1, and Shaoxing Zhuji Wanda store and Xuchang Wanda store will be closed on April 8.
Among them, the Shijiazhuang Pingshan store opened in 2014 and has been in operation for the longest time, nearly 10 years, the Shanghai Wuzhong Aegean store opened in 2020 and has been in operation for less than four years, and the remaining four stores have been open between 2016 and 2018.
As for the reason for the closure, only 2 stores were announced, of which the Nanjing Xiyue Plaza store, which had been operating for about 8 years, was closed due to the adjustment of business strategy, and the Zhuji Wanda store, which had been operating for 7 years, was closed due to rent expiration.
4. Many Hema stores in Shanghai canceled the "offline exclusive price", triggering speculation about the "resumption of membership".
Since April, many Hema stores in Shanghai have canceled the "offline exclusive price" and removed the relevant billboards, which are basically the same price online and offline.
It is understood that Hema began to implement a new procurement model on October 13, 2023, and launched a discount reform known as "the biggest change in eight years". More than 5,000 products in Hema Fresh offline stores have ushered in a comprehensive price reduction, and the prices have generally dropped by 20%.
Hema said that the discount reform first started with Hema Xiansheng's offline stores, and will expand to online in the future. At the same time, Freshippo's warehousing membership store format X membership store also participated in the "offline exclusive price" promotion.
Less than half a year after the launch of Hema "offline exclusive price", it was "quietly" canceled, and many people speculated that Hema may resume the membership system.
-END-
Author | Becky
Produced by | Catering O2O
Catering O2O, like 24
The domestic catering market is fiercely "involuted", and many catering companies are trying to explore overseas markets and seek a new growth curve.
-In March 2023, Heytea announced that it would open applications for overseas business partners, including those in the United Kingdom, the United States, and Canada, accelerating the speed of going overseas.
-As of November 2023, the number of overseas stores has approached 4,000;
-In 2023, Yang Guofu Group has opened in more than 10 overseas countries and regions, and plans to quadruple the expansion of overseas stores by the end of the year.
-In March 2023, Luckin opened two stores in Singapore at the same time, and opened 30 stores by the end of the year.
In addition to Malatang, hot pot, tea, coffee and other categories with a high degree of standardization, more players in the track have also joined the "overseas army".
-In November 2023, Hunan cuisine brand Nongji opened 2 stores in Singapore;
-In January 2024, the high-end restaurant group with the most Michelin stars in China, Xin Rong Kee, will go abroad for the first time, and its Tokyo store will be opened for trial opening soon.
-In January 2024, Ziyan Food replied to investors on the interactive platform that the company will continue to enter the Australian and American markets, and the store in Melbourne, Australia is being renovated.
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In 2024, China's catering "overseas fever" will continue. As an outpost of going overseas to Southeast Asia, catering O2O will host the 2024 China Wandian Chain Conference and Catering Overseas Summit Forum in Shenzhen on April 24. Catering companies that have gone overseas share their success and experience in entering the pit, and specially invite overseas service organizations to connect with resources, including catering heavyweights from Hong Kong, Singapore, Indonesia, the United States, Australia and other catering venues!
Now to the intention to go to sea and go out and walk in the domestic and foreign catering enterprises and service agencies to send a sincere invitation, April 24 we will see you in Shenzhen!
Further reading:
- Yang Guofu 6000+ stores, pot ring financial report is expected to increase, Ali withdraws rookie listing application...
- Jiumaojiu's revenue last year was 6 billion, Mixue responded to the store's price increase of 1 yuan, Tea Baidao was listed in April, and Meituan's net profit last year was 13.9 billion...
- 3.15 Gala Catering Became a Hard-hit Area;Xiabu Lost 180 Million Last Year;Tea Yan Yuese Responded to the Listing;Panda Didn't Go The Founder Went Bankrupt and Went Bankrupt...
- Haidilao Peijie announced the opening of franchise business, Xiaomi coffee shop landed in Milan, 2024 Top 100 Private Enterprises List...
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