Text: Han Shi's words
Edited by Han Shi's words
At the end of the three-day holiday of Qingming Festival, as the first small long holiday after the year, I believe that everyone can't wait to put down work and go out to relax, in addition to tourism and sightseeing, I don't know how many people choose to walk into the cinema?
According to professional data, the total box office of the Qingming file (April 4-April 6) in 2024 will exceed 800 million, which has broken the previous box office record of the Qingming file.
Under the animated film "What Do You Want to Live Your Life" by Japanese director Hayao Miyazaki, the American sci-fi film series "Godzilla vs. Kong 2: Rise of the Empire" and the American animated film series "Kung Fu Panda 4".
"The World of Grass and Trees" has become the leader of domestic films, ranking fourth in the overall list, so let's take a look at what this domestic film has to offer.
The anti-pyramid scheme anti-fraud theme is in line with social hotspots
In today's society, there are many kinds of scams, and routines are everywhere.
At the same time, people's attention to anti-fraud and anti-pyramid schemes has been increasing.
In 2023, several domestic films with the theme of anti-fraud and anti-fraud will be launched, such as "All or Nothing" starring Zhang Yixing, "Parrot Killing" starring Zhou Dongyu, etc., which have caused a lot of discussion.
And this year's Qingming file released "The World of Grass and Trees" during the publicity period with "the inside story of the doxxing of the elderly scam" and "the most suitable anti-pyramid scheme movie to take the whole family to watch" as the publicity point, MLM and family conflicts are displayed at the same time.
How the two generations of mother and son fell into the pyramid scheme scam and how to get out of it, the relationship and conflict between mother and child, and the mental control and emotional manipulation of people by pyramid schemes are all very interesting.
In the script, the director used the widely spread traditional Buddhist story to save his mother.
That is, the Buddha's disciples saved their mother from hell, and the traditional story and social reality are closely integrated and complement each other, enriching the story background of the movie and improving the watchability of the movie.
What is the routine of MLM, how to identify and prevent MLM, how to present the atmosphere of MLM frenzy on the big screen, the movie is rich in promotion, and people can't help but want to find out.
Therefore, many people choose to go into the cinema with their families to watch "The World of Grass and Trees" during this Qingming holiday.
The introduction of movies to promote the hot series has many fans
Let's take a look at the charm of the top three imported movies on the list.
First of all, the Japanese animation master Hayao Miyazaki's work "What kind of life do you want to live" is far ahead of the top of the list, and the audience who walked into the cinema and chose this film must have come for the fame of this great director.
And the "farewell work" of the big director has added a lot of expectations to the movie.
"Howl's Moving Castle", "Spirited Away" and other familiar works not only captured the hearts of children, but also touched many adults.
Therefore, when it was announced this year that director Hayao Miyazaki's latest feature-length animation would be released simultaneously in China, many people were full of expectations and wanted to go into the theater to "make up" a childhood movie ticket.
Even though I see many viewers commenting "I didn't understand" and "there is a gap with expectations" after watching the movie, this real box office performance does make other movies in the same period envious.
The third place went to two series of movies from the United States, "Godzilla vs. Kong 2: Rise of Empires" and "Kung Fu Panda 4".
Everyone knows the characteristics of the series of movies, that is, there is a relatively stable fan base, just like we usually chase dramas at home, if you watch the first episode and feel good, you will be interested in the next plot, so you will choose to continue watching.
And these two series of movies also have their own characteristics in style, "Godzilla vs. Kong 2: Rise of the Empire" has wonderful action special effects scenes,
The more exquisite and larger production of "Ultraman Fighting Monsters" came to the big screen, which can be called a visual feast and made many fans addicted.
And "Kung Fu Panda 4" is a classic IP that everyone is familiar with, this cute and chivalrous panda image is no stranger to both adults and children, and watching such a light-hearted film for all ages with your family is also the choice of many people's holidays.
The Qingming performance of domestic films and the outlook of May Day
With the end of the holiday, this year's Qingming file is about to come to an end.
In fact, according to the box office statistics list, we can see that this Qingming file has rebounded greatly compared with the box office in previous years.
It has broken through the box office record of Qingming in previous years, but the box office performance of domestic films can be said to be unsatisfactory compared with imported films.
Like "The World of Grass and Trees", the first domestic film in this schedule, the box office of more than 10 million yuan was achieved on the first day of release with a small-cost investment, although it is already good.
However, compared with the Japanese anime movie "What Life Do You Want to Live" in the same period, it only took 5 hours to break 100 million from the first screening, and it is obvious that there is still a big gap between them.
The gap between the box office of domestic films and imported films is the result of many factors, including the level of film production, audience preferences, publicity methods and film schedules.
How to create a prosperous and healthy competition film market, how to revitalize domestic films and even go abroad, how to deeply understand the needs of the audience to make popular and popular domestic films,
I think this is the common desire of all practitioners and the expectation of all of us in the audience.
After the Qingming file, it is about to usher in a longer time and a larger viewing base on May Day, and there are currently more than a dozen films ready to be released on May Day, and the competition can be said to be quite fierce.
In terms of quantity, it even exceeds the Spring Festival stalls, which can be said to be both opportunities and challenges for filmmakers.
At present, there are seven domestic films and three imported films that have been clearly scheduled for May Day, and the number of domestic films is superior, among which there are many that have attracted more attention.
"Peacekeeping Anti-riot Team" is an action movie starring Wang Yibo, Huang Jingyu, and Zhong Chuxi.
Both word-of-mouth and ratings have achieved good results, with the popularity of the TV series, coupled with the fan effect brought by the equally popular young actors Huang Jingyu and Zhong Chuxi, I believe that this movie will also receive a lot of attention.
"Spending Money at the End of the Road" is a comedy movie by Jia Bing and Xiao Shenyang carrying the flag, telling the story of Jia Youwei, a middle-aged man played by Jia Bing, who has been running for money for half his life, and suddenly learns that his life is coming to an end, and is determined to find his companion who was lost because of money.
Such a light comedy with tears in laughter.
Jia Bing and Xiao Shenyang are comedians who are loved by the public, not only active on the stage of the Spring Festival Gala over the years, but also frequently appear in comedy movies in recent years to bring laughter to the audience.
At the same time, comedy is also a popular type of film, and the comedy starring Jia Bing and Xiao Shenyang is worth looking forward to.
"The Siege of the Kowloon Walled City" is a classic Hong Kong action movie that can be said to have influenced a generation.
The well-known Hong Kong first-line action movie stars Sammo Hung, Louis Koo, Yam Xianqi and Lin Feng gathered, and the story is set in the chaotic "three regardless" zone of Hong Kong in the last century.
Whether it is a fight scene or a brother's morality, it is full of highlights, I don't know if it can make the audience return to the era of "Crazy Boy".
Among the imported movies, the most anticipated is naturally the classic "Howl's Moving Castle" directed by Hayao Miyazaki, the box office champion of this year's Qingming file.
The film tells the story of an ordinary girl and a magician who meet and get along, grow together in a series of events, convey the positive energy of love and responsibility, and the picture is fresh and beautiful, touching many audiences.
Although it is already director Hayao Miyazaki's old work 20 years ago, the official announcement that it will be released on May Day this year comes out, and many fans are still looking forward to entering the theater to relive this touch.
However, although the box office performance of "What Life Do You Want to Live" released in Qingming is far ahead, the word-of-mouth does not seem to be as good as the box office results, I don't know if it will affect the box office of the film with the same director on May Day.
As an audience, we can also pay more attention to movie information to see if there are any movies that we are interested in.
Actively put forward opinions and suggestions for the film industry, urge domestic films to progress, and let "good money drive out bad money", so that we can all enjoy higher quality films.