On April 7, according to the official statement of CanonRumors, the iterative product of Canon EOS R5 will be released in July. As early as March, Canon registered two new camera products in China, that is, in addition to the Canon EOS R5 Mark II, there is another new product to be unveiled.
(Source: Canon official website)
It is reported that since the Canon EOS R5 was officially launched in July 2020, its sale price is 24,999 yuan. After four years, its self-operated price on JD.com is still as high as 20,999 yuan, and compared with the full-frame mirrorless camera released in the same period, its price remains the most stable.
According to the previously leaked information, the EOS R5 Mark II will be equipped with a BSI CMOS sensor, and it will most likely be a stacked sensor, which will make it a further step in continuous shooting speed, image processing speed, and shooting capabilities in low-light environments. In addition, the outsole stacked sensor will also have advantages in dynamic range and color reproduction.
(Source: Canon official website)
For video shooters, the EOS R5 Mark II is expected to continue Canon's excellent performance in video capabilities, and rumor has it that it may even introduce a new video encoding format.
The autofocus system is also a key upgrade feature of the EOS R5 Mark II. Taking advantage of the high-speed data reading capabilities of stacked sensors and the expected AI focus function, the next-generation camera is expected to provide faster and more accurate autofocus performance in functions such as eye-controlled autofocus and animal tracking.
(Source: Canon official website)
In terms of design and operability, although not many specific details have been revealed yet, it is expected that Canon will further optimize the ergonomics of the body while maintaining the classic design of the EOS R5, improving the ease of operation of the touchscreen and the versatility of customizing the buttons.
At the beginning of this year, Canon released its 2023 annual financial report, which showed that its imaging business area grew by 7.2% year-on-year, with total revenue of 861.6 billion yen. According to Canon's official explanation, this growth was due to the continued growth in sales of the EOS R6 Mark II launched in 2022 and the EOS R8 and EOS R50 mirrorless cameras launched in the first half of 2023, coupled with solid sales of RF lenses, resulting in a growth rate of 7.2%.
(Source: Canon official website)
In 2022, Nikon and Sony will only sell more than 1 million units each, and even if sales increase significantly in 2023, it may be difficult to surpass Canon's top position. With the iteration of EOS R5 this year and a significant improvement in hardware configuration compared to the previous generation, its sales are expected to increase significantly.