As we all know, in the past few years, the domestic automobile market has undergone earth-shaking changes with the development of new energy vehicles, and independent brands have taken advantage of the wind and occupied an absolute dominant position in the field of new energy, while the old luxury brands that have been the strongest in the fuel market have fallen behind, and are also jokingly called "miscellaneous" trams.
The reason is nothing more than that the product is not good enough, but they want to sell it at a high price, and as a result, domestic consumers do not buy it. However, it was also a "big brother", and when the discount is large enough, the price of the car still has a certain gold content after it is reduced.
According to the car governor, Mercedes-Benz currently has a number of trams with a 6.5% discount promotion, including Mercedes-Benz EQB and Mercedes-Benz EQE models.
Let's take a look at the Mercedes-Benz EQB, the car is a "secondary" entry model in addition to the EQA, and the manufacturer's guide price is as high as 35.2-428,000 yuan, but at present, its discount is huge.
Taking the 2024 EQB 260 as an example, the guide price is 352,000 yuan, with a discount of 125,000 yuan for the full price and 227,000 yuan for the naked car in some areas, and a discount of 140,000 yuan for installments, and 212,000 yuan for the naked car after the discount.
The 2024 EQB 350 4MATIC has a guide price of 428,000 yuan, a discount of 130,000 yuan for the full price, and a naked car price of 298,000 yuan, an installment discount of 145,000 yuan, and a naked car price of 283,000 yuan after the discount.
The car can be regarded as a pure electric version of the GLB, with no surprises in the interior and power, but the victory lies in the price diving, the appearance online and the low cost of using the car.
Another Mercedes-Benz EQE model is the second EVA electric platform model launched by Mercedes-Benz in China, with a total of 4 configurations and a price range of 486,000-630,600 yuan.
According to the idea of oil vehicles, Mercedes-Benz EQE is a pure electric version of Mercedes-Benz E-class, and the product power is also relatively weak in a number of domestic new energy models, such as compact model design and weak intelligence, so sales are also very sluggish.
According to the latest market, the EQE 2022 350 Pioneer Edition is discounted by 150,000 yuan, with a naked car price of 328,000 yuan, the naked car price is 318,000 yuan after the installment discount, the 2022 350 Luxury Edition is discounted by 160,000 yuan, the naked car price is 336,000 yuan, the naked car price is 321,000 yuan after the installment discount, and the 2022 350 Pioneer Special Edition is 170,000 yuan at the full price, the naked car price is 364,300 yuan, and the naked car price is 349,300 yuan after the installment discount.
The above two models just look at the product, the sense of technology, space, and comfort configuration are actually inferior to competing products of the same level, so many car owners shout that the cost performance is not high while buying. However, combined with the current price reduction, it is estimated that the cost performance can be broken back, after all, a medium and large sedan with the Mercedes-Benz brand LOGO and an SUV with the Mercedes-Benz brand LOGO are still very attractive.