Sole City has been transformed!
North Hongkou will usher in a new landmark commercial body
——Raining now
Jinyuhui is located in the core area of the Liangcheng plate in North Hongkou, which is an upgrade of the original Sole City project. The reporter learned from the central enterprise China Rongtong Real Estate Group that they will build Jinyuhui into a complex integrating commerce, culture and entertainment. The project will be fully upgraded and renovated for the façade, interior hardcover and special scenes, and is scheduled to reopen by the end of 2024.
According to the person in charge, "Today's Rain" comes from Tang Dufu's "Autumn Narrative": "In autumn, Du Zi is sick in Chang'an, rainy raw fish, moss and couches, often chariots and horses, old, rain comes, today, rain does not come." "This rain means a new friend.
The commercial volume of the Jinyuhui project is about 70,000 square meters, with a total of 6 floors, and it is currently in the process of attracting investment.
After the renovation, Jinyuhui will be positioned as a "gathering place for urban renewal life", aiming at the core customer group of parent-child families and energetic youth, and plans to introduce more than 150 brands, with the labels of "parent-child companionship", "leisure and socialization" and "entertainment experience", to create four theme scene spaces: light and shadow park, Jinyu good city, reading space, and time and space corridor, creating a relaxed and pleasant consumption scene, and bringing consumers a "sense of social relaxation", "parent-child companionship experience" and "entertainment vitality" , to shape a new business scene full of diversity and diversification in an all-round way.
The plaza outside the first floor is arranged with a children's playground + art installations, which are linked with the leisure and dining area to create an interactive space full of magic and warmth. Here, light and shadow not only bring endless joy to children, but also provide parents with a quiet time, and every family can find their own happiness and warmth.
In the outer corridor on the 3rd floor, the "Tonight Rain Good Market" theme market takes the new Chinese style as the core, integrates the indoor and outdoor water features with Du Fu's poem "Tonight Rain", and the decorative elements of the market are full of Chinese charm, focusing on the creation of situational theme space, not only focusing on the shopping experience, but also committed to providing consumers with a shopping experience space with unbounded social and relaxation.
The outdoor space on the 5th floor, the outdoor fully transparent glass room library, with large sofas, child seats, and soft cushions, provides consumers with a quiet and comfortable reading environment, where with children, the family can read quietly and experience the joy of reading, and the member center set up at the same time will provide a full range of services.
The corridor on the 4th and 5th floors and the entrance corridor on the 1st floor are unique and innovative, connecting the two ends of the main atrium, which not only provides convenience, but also brings a new experience in the spatial design. Through the rhythm design of the lights, it has become a highlight of the interior of the shopping center, forming a wonderful echo with the light and shadow park in the outer square.
The roof space of the shopping mall is carefully arranged with sports facilities and activity areas to meet the diverse needs of consumers for sports and leisure, enjoy the joy of sports and the vitality of life in the green natural environment, and experience high-quality urban life.
As an important part of urban renewal, commerce provides supporting services for urban development, and it is a key factor to promote the sustainable development of cities. Under the curtain of urban renewal in Hongkou District, it is believed that with the successive opening of Jinyuhui and Pingxi Commercial Plaza, North Hongkou business will enter the fast lane, providing a more convenient and comfortable living environment for residents in North Hongkou, improving the quality of urban life, and complementing the thriving business of South Hongkou to help improve the overall business pattern of Hongkou District.
Reporter: Yin Jianhua
Source: Shanghai Hongkou