Stimulated by the dual factors of the government's "still new" policy and the "price war" in the auto market, many manufacturers are breaking their heads in order to maintain sales, and various subsidies and discounts are overwhelming. Chery couldn't sit still, and launched the "10 billion subsidy" action, at first glance, how can it be so familiar? That's right, Chery used Pinduoduo's style of play, and just the name of the action has already earned enough eyeballs.
In fact, in response to the country's "trade-in" policy, Chery has launched a subsidy replacement policy of 10 billion yuan, with a maximum subsidy amount of 30,000 yuan, and a large car purchase coupon of 49,999 yuan.
Chery's "10 billion subsidy" covers a variety of models such as the Tiggo 8 PRO Champion Edition, Tiggo 8 PLUS Champion Edition, Tiggo 9, Arrizo 8 High Energy Edition and Discovery 06. It is worth noting that in addition to the replacement subsidy, it also provides services such as 5,000 yuan financial discount, lifetime warranty of the whole vehicle, 5 years of free entertainment traffic (unlimited current, unlimited volume), lifetime free basic traffic, lifetime free roadside assistance, lifetime vehicle FOTA upgrade and so on.
This is not the first time that Chery Group has "10 billion subsidies", as early as the beginning of this year, it has been carried out in the name of "New Year's Car Purchase Feedback Activity", which has been carried out in the form of spikes and coupons. Not to mention far, just last month, Chery also issued a "10 billion subsidy", giving different subsidy amounts for the models of various brands under it.
When it comes to "discounts" and "subsidies", many consumers will cheer up and think that the so-called promotion in the market is the hardest hit area of the chaos. Chery's wave of "tens of billions of subsidies" is to give consumers real discounts, for example, Tiggo 8PRO, the replacement of 1.6T models (290T version) can be worth 30,000, and 2.0T models (390T) can be worth 40,000.
What is the actual price? This young and glutinous netizen, the old car replacement is worth 45,000, the price of the Tiggo 8 RRO is directly discounted to 91,900 (the guide price is 136,900), the original nearly 140,000 new cars, now the landing price is less than 100,000, Chery's "10 billion subsidy" is really strong.
The subsidy of 45,000 is a considerable discount, but this is not an exception, and many netizens also asked about the amount of this discount. It is worth noting that this discount is actively reported by Chery sales, and if you talk about it in the store, you may be able to talk about more discounts, what do you think?
Of course, depending on the model and the state of the old car, the amount of the replacement subsidy is also different, and some are subsidized by about 20,000 yuan. In addition, Chery also has cash discounts, such as 20,000 yuan discount for Tiggo 8, 10,000 yuan discount for Tiggo 8 PLUS, cash discounts ranging from 10,000 yuan to 20,000 yuan for Tiggo 9 and Arrizo 8, and 20,000 yuan for Star Era ES.
In this wave of "tens of billions of subsidies", in addition to the above-mentioned subsidies and preferential treatments, Chery also brought a policy of additional purchase tax for designated models for a limited time. Moreover, it was previously officially announced that its four major brands support the lifetime warranty of all models + second-hand cars.
N Comments: Chery Group's sales target for 2024 is 4 million units, what is the concept? Nearly 1 million more than last year's sales champion BYD's 3.02 million units, while Chery's sales last year were 1.88 million units, I have to say that it is courageous! In this regard, Chery Group has also done its homework: preferential subsidies + more than 10 new energy vehicles + continue to go overseas. In recent months, Chery's new cars have been released and launched one after another, and preferential subsidies have also been given one after another, hoping to make a good start in 2024. BUT THEN AGAIN, HAVE YOU BEEN ATTRACTED BY CHERY'S "TENS OF BILLIONS OF SUBSIDIES" AND NEW CARS? (TEXT: VITAMIN, PHOTO: NETWORK)