The 2024 Guangdong-Hong Kong-Macao Greater Bay Area Flower Show will bring Shenzhen's spring flower-viewing season to a climax, attracting more than 800,000 citizens and tourists to enjoy the scenery and beauty of the Bay Area.
Huafu Street actively gives full play to the advantages of the "433" model of grassroots party building, links social resources such as enterprises and organizations in the jurisdiction, carries out preferential map consumption activities, and takes multiple measures to stimulate the consumption vitality of "culture, tourism, sports, business and entertainment", and help Futian's business prosperity and development. During the flower show, according to the feedback from the surrounding shops, the average daily passenger flow increased by 50% compared with the previous period, and the turnover increased by 40%, among which, the passenger flow of Shum Yip Uptown increased by 65% month-on-month, and the catering revenue increased by nearly 40%, forming a good trend of "flower beauty and joy store prosperity".
Activate the resources of the flower show in the Bay Area and give birth to the cultural tourism economy
The reporter followed the staff of Huafu Street into the flower show, and the staff enthusiastically introduced the cultural and tourism consumption related to the flower show. Exhibitors set up live broadcast rooms to enthusiastically bring goods, vivid giant floral shapes attracted many citizens to take photos among the flowers, volunteers were enthusiastically introducing consumption check-in activities to citizens in the festival of good things, and the sound of selling and payment codes "Di" in the food festival came and went...... The cultural and tourism economy is prosperous. It is reported that the flower show attracted 200,000 visitors on the first day of opening, with an average daily flow of 80,000 people.
In addition to a wide variety of flowers, the exquisite gardening layout has also attracted the majority of gardening enthusiasts, and there are also supporting cultural consumption activities such as "Good Things Festival", "Food Festival" and "Cultural and Creative Market", so as to truly achieve "elegant and vulgar appreciation"!
Grasp the economic "flow" of the flower show and unlock the "password" of consumption
"Atmosphere", "Life Blockbuster", "Niche Check-in Point" and so on are the "hot words" of the flower show check-in strategy, and Huafu Street and enterprises in the joint jurisdiction have launched consumption map activities to benefit the people, integrating flower shows and consumption promotion activities. At the flower show site, the "little straw hats" of Huafu Street staff distributed coupons to the citizens, and arranged a poster of the consumption map of "Huafu Happy Blossom Season (5) Flower Show Limited Shopping and Playing Route!A lot of benefits to pick your favorite business~" at the volunteer service point. Citizens can scan the code at a glance, and they can also understand the characteristic check-in points of Huafu Street. The shops participating in the promotion are mainly concentrated in Shenye Uptown, Shenzhen International Innovation Center, Caide City, Tianmian Urban Village, Fuzhong Road, etc., to select the food, drink, play and fun businesses in Huafu Street for the public, and strive to let the public enjoy a fun, shopping, delicious and shopping flower show.
At the same time, from March 28th to April 7th, Hong Kong ushered in the Easter and Ching Ming Festival double holidays, a large number of Hong Kong citizens went north to the mainland for vacation, Shenzhen became the first choice for Hong Kong tourists, and the flower show site and Shenye Shangcheng also ushered in a wave of small peaks of crowds. According to merchants, the average daily foot flow of shops increased by 50% and the turnover increased by 40% during the flower show. While activating the consumption power of the neighborhood, Huafu Street also helped the merchants in the jurisdiction to launch their brands, forming a good trend of "Huamei Renyue Store Prosperity".
The new model of "business + park" has set off a new wave of high-quality economic development
The successful holding of the 2024 Guangdong-Hong Kong-Macao Greater Bay Area Flower Show has further activated the linkage effect of the "business + park" ecological business district in Shum Yip Uptown. With the Happiness Corridor Bridge as the core, Lianhuashan Park, Shum Yip Upper Town, and Bijiashan Sports Park are connected to meet the needs of citizens for sightseeing, sightseeing, and shopping in one stop.
Huafu Street and Shum Yip Commercial Management anchor the international park ecosystem and sports consumption business district, forming a 1+1>2 potential energy to activate the vitality of urban public services and the potential of cultural and sports consumption. According to statistics, during the flower show, the passenger flow of Shum Yip Uptown increased by 65% month-on-month, the catering revenue increased by nearly 40%, the occupancy rate of the Mandarin Oriental Hotel in Shenzhen was as high as 90%, and the Muji Hotel was nearly full on weekends.
Next, the Party Working Committee of Huafu Street will focus on high-quality development, rely on the good resource endowment of "two parks and one circle" and the advantages of business district co-construction, continue to optimize the industrial layout of the jurisdiction, improve the "flower" research and development capabilities of enterprises, and enhance the "flower" supporting role of policies, so that the driving effect of the "flower" economy will become more and more apparent, and a new path to promote high-quality development will be embarked.
Source | Crystal APP
Reporter: Gao Zhiming
Correspondents: Zheng Jiangmin, Zhang Qing
Editor: Yan Jianwei