Text | Eye entertainment
Steam has launched a live-action B game "Oops! What if they love me too much?" (hereinafter referred to as "Oops!").
At first glance, the name of the game seems to be similar to "It's over! I'm surrounded by beautiful women!", and it's true, "Oops!" is actually a sexually transformed version of "It's over!".
"It's Over!" is about the debt-ridden male protagonist being scrambled by six beautiful women, while "Oops!" is about the heroine, that is, "I", surrounded by four handsome male protagonists, and starting a sweet love story with the four.
The four male protagonists in the game are four different types: a young milk dog with a sister, a cold boss who does not smile, a gentle neighbor and blind date, a blue-faced confidant who has been in the same window together, and male protagonists with different styles are at the mercy of "me".
To put it simply, "Oops!" is the live-action of the otome game, and the player used to fall in love with the male protagonist of the paper man, enjoying sweet love in the two-dimensional world, and now it has evolved into falling in love with the real male protagonist.
In addition, the difference between bad and ordinary two-dimensional B games is that it is a buyout mobile game, and the current first special price is 14.4 yuan, and the original price is 18 yuan, which is much cheaper than the official price of "It's Over!", compared with the first week's nine-fold discount.
Although the live-action B game is relatively new and the price is not expensive, according to the opinions of the senior two-dimensional B game players collected by Eye Entertainment, they are not called by "Oops!", and they are even more disgusted:
"Don't play upside down 18"
"A Bad Game"
"I feel like they (the four male leads) need a boyfriend more than me"
"Who's the audience? It's not me anyway"
...... The list goes on and on.
But a phenomenon worth paying attention to is that whether they are really interested or out of curiosity, there are indeed some players who buy and try out "Oops!" under the banner of "real consumption dares to tell the truth".
You must know that "It's Over!" was not favored by the industry before its release and repeatedly hit a wall, but it quickly swept the Internet after it was launched, and it cannot be denied that there is a market for real-life love interactive games.
But the question is, can "Oops!" replicate the success of "It's Over!", and can the interactive game of women-to-real love impress female gamers?
Can "Oops!" replicate the success of "It's Over!"?
In fact, before the launch of "Oops!", domestic live-action B games were not a blank slate.
"Codename: Sea", which will be exposed in 2022, is the first attempt of a domestic live-action B game, carrying a suspenseful story on the basis of the main line of love, starring three real-life male protagonists, which has also caused heated discussions in the game market.
Compared with "Oops!" pure love, the content of "Codename: Sea" is richer, more focused on suspense lines, and even the actor's appearance is higher, although he is a paste, he can also be named, such as Fang Xiaodong, who became popular by shooting short love videos, and Zhao Yibo, who participated in "Let's Farm the Land" and became famous.
But what is the final outcome of "Codename: Sea"? It is still in a cool state, becoming the "dove of peace" in the national B market, and the different players of the B game that they usually don't deal with are quite united when they scold "Codename: Sea".
There is a precedent for "Codename: Sea", and it is very difficult for "Oops!" to break through the barriers between the live-action B game and the two-dimensional B game.
First, the real male protagonist is the biggest reason to dissuade players from B-game.
First of all, it is necessary to clarify why female players come to play two-dimensional B games, because they don't like or even hate "carbon-based men", so they choose to invest emotions in paper people, and the male protagonist of B game is good because he is not a living person.
So even if the male protagonist of the real Yiyou punches Wu Yanzu and kicks Peng Yuyan, it is unacceptable for female players, not to mention that the appearance of the male protagonist of "Oops!" is far from these two.
Secondly, there are too many uncontrollable factors for the real male protagonist, when the male protagonist of a love game is essentially selling his emotions, just like idols can't fall in love, relying on female players to eat needs to meet their emotional needs.
Once female players have invested money and emotion, they can't accept that their "boyfriend" has a girlfriend, and the paper man is good because it is only in the game, and will not develop relationships with other women in the world outside the game, which can create a sense of love for players at all times.
And the male protagonist of the live-action B game has his own private life outside the game, and at the moment when the Internet is so developed, it is only a matter of time before it is exposed, and then female players will really be like eating flies, in order to avoid this happening, female players will refuse to invest in the game from the beginning.
Second, the buyout system is a double-edged sword for Yiyou.
Objectively speaking, the buyout system is advantageous in "Oops!"
For games, the buyout system is a one-shot deal, even if the subsequent player experience is average, or the actor has various problems with the collapse of his private life, the loss of the game developer can be minimized.
For players, the buyout system reduces the pressure on krypton, compared with the stronger krypton strength of the two-dimensional non-buyout mobile game, the price of "Oops!" is not expensive, and there is no need to continue to invest money in the future.
But the problem is that at present, domestic B game players are not very suitable for the buyout system, although the buyout system is more common in Japan B and South Korea, but this form is relatively rare in China B.
On the one hand, the disadvantage of a one-shot deal is that there is no regret about taking the medicine, which is not very friendly to players who want to try the live B game.
On the other hand, female gamers pay more attention to the sense of love and companionship, as long as there is an emotional connection, they can continuously invest money and energy, so female gamers are used to non-buyout games that try to play first and then spend money, and are not very interested in the buyout system of spending money first and then playing. This is also the difference between male and female gamers, who have a hard time consistently investing money in their in-game girlfriends, so they prefer buyouts like!, but female gamers do the opposite.
As a game B, the two major features of "Oops!" - "real people" and "buyout system" - cannot attract existing B game players, and it is likely that the success of "Finished!" will not work.
Why do you do it when you know you can't do it?
With the failure of Codename: Sea in the past, why do game developers continue to make live-action B games?
This question has been asked many times since the release of "Oops!", and everyone wonders, didn't the game developer do market research before setting up the project?
It's impossible not to do market research, and game developers know that players are disgusted with real people, but they still insist on making live games, which is nothing more than profitable.
On the one hand, the counterattack of "It's Over!" gave more courage to live-action romance games.
After "It's Over!" became popular, the live-action interactive love game showed a blowout trend, and a large number of imitators emerged in the game market, all wanting to replicate the success of "It's Over!"
On the other hand, the B game track continues to be hot, but the two-dimensional B game market tends to be saturated, so we can only find another way to do live B games.
According to a number of data, the female game market is expected to reach 100 billion yuan, and the commercial value brought by Yiyou IP and the huge female user group behind it is immeasurable.
With the blessing of female players, the male protagonist of Yiyou even has the influence of a star, and has become a favorite of commercial activities such as brand endorsements and concerts.
However, the current two-dimensional B game market is divided by Paper, Tencent, NetEase and other head manufacturers, and there are countless small B games that have fallen in recent years, and it is not so simple to come to the B game track to get a piece of the pie.
The so-called "give it a go, turn a bicycle into a motorcycle", game manufacturers may not be unaware of the preferences of female B players, but in the face of the huge "she economy", the risk is worth it.
An unavoidable question is that in the case of the saturation of the two-dimensional otome game market and the peak of user growth, if the live B game really has a prospect, why don't the big manufacturers do it? Perhaps because the benefits brought by the live B game cannot offset the risk.
In fact, objectively speaking, there is a market for live B games, not all women love paper people, outside the inherent two-dimensional B game player group, there are still a large number of female users who have emotional gaps, but it can be said that it is even more difficult to tap this part of the emotional needs of users whose emotional needs have not been met.
The breakthrough road of the live-action B game represented by "Oops!" lies in how to skip the two-dimensional B game players, tap out a new target audience, and open up your own road instead of taking the road that others have taken, which is a subject that requires long-term efforts.
Eye Entertainment's advice to the real person B tour is: In the first step, the appearance of the actor still needs to be screened.