Netizen: Xiaomi is selling out, does Huawei, which insists on not making cars, regret it? Who is smarter Xiaomi or Huawei?

At the end of March and the beginning of April, the science and technology circle and the automobile circle joined hands to "celebrate the New Year". As a representative of the technology circle, Xiaomi's first automobile product has been officially launched. 215,900-299,900 yuan, although it is not a very whimsical price, but it still attracts the attention of many fans and "rice fans", and many Xiaomi experience stores are queuing up to enjoy the car, which is unprecedentedly lively.

Some netizens asked, it is also in the field of 3C digital technology, Huawei has actually entered the automotive industry a long time ago, but it has never launched a "Huawei brand" car, and now I see that Xiaomi cars have received tens of thousands of orders in a few days on the market, do you regret it?

But in fact, Huawei and Xiaomi's car-making paths are completely different, and today we will briefly talk about it.

The road of Xiaomi and Huawei's car manufacturing

The difference is so great

Of course, Huawei's road to car manufacturing is not the same as Xiaomi's, unlike Xiaomi's complete self-development of vehicles, Huawei takes the route of an intelligent automotive supplier. Some people say that Huawei's strategy is more sophisticated, and some people say that Huawei is not really making cars, so what is the difference between Huawei and Xiaomi's car-making paths, and who is better between the two?

First of all, from the point of view of strategic positioning

Xiaomi's idea of making cars can be called "independent mastery of the whole industry chain". Xiaomi not only independently develops core technologies such as autonomous driving technology and surging OS, but also fully independently develops the styling design and various vehicle parts inside and outside the vehicle, which allows Xiaomi to integrate the "soul" and "body" together to create a complete Xiaomi car.

This layout of the whole industry chain allows Xiaomi to better control product quality and user experience, and at the same time perfectly integrate its own ecological chain in the field of digital technology into its products, creating a complete ecological chain from cars to life, so as to stand out in the fierce market competition.

Huawei, on the other hand, has chosen to cooperate with car companies to focus on providing the "soul" of the automotive intelligence sector. Huawei empowers car companies through component suppliers, HI full-stack intelligent vehicle solutions, and HarmonyOS Intelligent Mobility, and does not directly develop and manufacture vehicles, but extends the advantages of Huawei's ICT technology to the intelligent vehicle industry, becoming a core supplier of incremental components for intelligent vehicles.

At the same time, Huawei does not name the vehicle after the brand, even if it is a question of in-depth cooperation, it is not directly called "Huawei Auto", this strategic positioning can cleverly avoid direct competition with traditional car companies in the manufacturing process, better focus on the field they are good at, and achieve the optimal allocation of resources.

cooperation mode

Xiaomi chooses to build its own or cooperate to build a production line, the advantage is that it fully controls every link from design to sales, just like Xiaomi mobile phones, so that Xiaomi can better control product quality and user experience, the disadvantage is that it needs to invest more money and resources, once Xiaomi car sales are less than expected, it may affect the survival of the entire brand.

By partnering with traditional automakers to launch smart electric vehicles, Huawei can quickly translate its technological advantages into actual products, and at the same time, it can leverage the manufacturing capabilities and sales channels of its partners to quickly enter the market and succeed, greatly reducing the risk to the survival of the company due to product sales failure.

From the brand positioning and technical level

The two different routes chosen by Xiaomi and Huawei are also related to their own characteristics. Although Huawei's mobile phones, computers, TVs and other products have been very popular in recent years, Huawei's core strength is in communication and intelligent technology. And Xiaomi has been a brand for ordinary consumers since the beginning of MIUI.

Xiaomi itself is good at deeply integrating smart hardware, software, and Internet services, and provides users with a more intelligent and personalized travel experience through self-developed autonomous driving technology, surging OS and other core technologies, as well as the integration of smart home products in the Mijia ecological chain. Huawei, on the other hand, relies on its technological advantages in 5G communications, cloud computing, and artificial intelligence to provide faster, more stable, and intelligent connected services for new vehicles.

Write at the end

Seeing this, do you also understand the different car-making paths taken by Xiaomi and Huawei, and what is their underlying logic? Although Xiaomi's route is more money-burning and risky, it can also better extend its product ecological chain, and Huawei aspires to become Bosch in the field of automotive intelligence, so both are independent brands worthy of our admiration and expectation.