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Wu Xuanyi's "Ji" type certification
The interaction between celebrities and fans is always full of small surprises and vignettes.
Recently, Wu Xuanyi's series of operations on social networks have once again ignited the spark of heated discussions on the Internet.
At the beginning, fans easily praised Wu Xuanyi for being "a little Ji", but they didn't expect Wu Xuanyi himself to respond to "remove 'a little'" and call himself "very Ji".
This is like telling the world: Your recognition is not enough, I want full marks! A confident statement without warning is actually a means for celebrities to create an affinity image.
In this era of looking at faces, Wu Xuanyi used this way to skillfully have a spiritual collision with fans, as if to say: "I know what you are thinking, and so am I." ”
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April Fool's Day "romance" joke
Wu Xuanyi's "April Fool's Day Romance" can be regarded as a lesson for fans. The media and fans originally thought this was true, until Wu Xuanyi took out the "younger brother card", and everything became a joke.
This joke not only poked at the curiosity of fans, but also caused a small commotion in the fan group at one point.
After all, in the world of celebrities, romance is always a topic that will step on thunder if you are not careful.
Then Wu Xuanyi's sentence "Leave me alone" in the comment area is undoubtedly an expression of personality, and she seems to be using this rebellious attitude to challenge the public's traditional expectations of celebrities' private lives.
Although this may be unpleasant for some fans, it is also a kind of "forced" statement full of personality.
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"Boyfriend" photo storm
Wu Xuanyi's "boyfriend" photo turmoil actually reflects the public's great concern about the private lives of celebrities.
Although Wu Xuanyi later clarified that her "boyfriend" was actually her "younger brother", this wave of operations undoubtedly sparked a high degree of discussion among fans.
From joy to disappointment to learning the truth, fans' moods fluctuate. Wu Xuanyi's series of reversal games may be testing the reaction of fans, or it may also be creating a topic.
I have to say that today's celebrities really need to have superb social skills, not only to perform perfectly in front of the camera, but also to carefully plan every social interaction in private.
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Transfer of Account Management Rights
Wu Xuanyi announced that his social account would be handed over to the company for management, which is undoubtedly heavy news for fans.
For celebrities, social accounts are like a window to communicate directly with fans, and once they are managed by the company, fans will inevitably worry about losing the channel to get close to their idols.
There may be a variety of considerations behind such a decision, perhaps to avoid similar controversies from happening again, or to allow a team of professionals to better shape their public image.
Whatever the reason, this decision has become a hot topic of discussion on the Internet, with netizens expressing their opinions with various funny comments, such as "Will Weibo in the future go through the boss's sieve first?"
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A two-sided mirror of celebrity self-promotion
Every action of the star seems to stir up a thousand waves, Wu Xuanyi's series of "Ji" operations seem to be relaxed and witty on the surface, but in fact, it hides the discussion of the personality expression of the star and the boundary of fans.
Every time she attacks, she is silently telling everyone: in this era of looking at faces, she not only has a face, but also an attitude.
Whether it is confidently certifying "Very Ji", or an April Fool's Day "romance" joke, or a farce of "boyfriend" photos, Wu Xuanyi is defining the so-called "star image" in her own way.
Perhaps, this is where the magic of her fans lies.
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This series of events is not only part of Wu Xuanyi's self-image construction, but also like a well-choreographed drama that makes people re-examine the relationship between celebrities and fans in the discussion.
Marketing is still true temperament, and the truth behind this may only be clear to Wu Xuanyi herself.
However, this undoubtedly provides a focus for discussion for netizens who are willing to participate in the discussion.
In this age of interactive social media, everyone can be a critic, and everyone's opinion has the potential to be the next hot topic.
So, do you think Wu Xuanyi's "very Ji" persona and her network operation are a kind of successful self-promotion, or an excessive topic creation? Welcome to leave your thoughts in the comment area.