Continue to polish the business card of "Strange Mountains and Beautiful Waters" - Ou Bingbo, Secretary of the Party Working Committee and Director of the Municipal Bureau of Culture, Tourism and Sports
Reporter Zeng Jiachang
Closely focus on high-quality development and do a good job in upgrading cultural tourism. In the spring season, in order to thoroughly implement the spirit of General Secretary Xi Jinping's important speeches and instructions during his inspection in Hunan and the spirit of the relevant central meetings, what work has the Municipal Bureau of Culture, Tourism, Radio, and Sports carried out? In the spring breeze of March, Ou Bingbo, secretary of the Party Working Committee and director of the Municipal Bureau of Culture, Tourism, Radio, and Sports, accepted an exclusive interview with reporters.
In 2023, under the correct leadership of the Municipal Party Committee and Municipal Government, the city will receive a total of 42 million tourists and achieve tourism revenue of 70 billion yuan, with the annual tourist reception volume and total tourism income increasing by 16.2% and 12.6% respectively year-on-year in 2019, and the number of inbound tourism will reach 687,400, leading similar cities in China.
This year, on the basis of successfully hosting the first Hunan Tourism Development Conference, the city gathered its strength and started again, integrated the municipal tourism development conference and the first China (Zhangjiajie) Cultural and Tourism Integration Development Conference, Green China Tour, into the beautiful Zhangjiajie and other activities, focusing on building 72 strange buildings, Hourong Street, South Gate and other tourism consumption clusters, launched "Exploring the Geological Wonders of the World, Seeking the Magical Nature of Nature" and other seven popular science research routes, "Hot Wilderness" and other eight camping bases, the new Jade Emperor Cave Grottoes, Tianmen Villa Tourist Area and other 5 3A-level tourist attractions, 72 Qilou Scenic Area has successfully created a national night culture and tourism consumption gathering area, and "Meet Dayong" has been rated as a national immersive new business demonstration case, which is the only one in the province.
In 2023, the Municipal Party Committee and Municipal Government will aim at the stubborn diseases in the tourism industry, promote the "iron fist tourism" action with high standards, severely crack down on behaviors such as zero negative group fares, high hanging and low sales, and on-board shopping, accept and mediate tourist disputes as soon as possible, and timely disclose information such as tourism services, law enforcement trends, and "red and black lists", and the city's tourist complaint rate has decreased by 70% compared with the previous month, and the tourists' experience and satisfaction have been significantly improved. The effectiveness of iron-fisted management of tourism has been highly affirmed by the Provincial Party Committee and the Provincial Government.
It is worth mentioning that in 2023, the city will resume 10 international routes throughout the year, various banking institutions will rebuild or add wild card acquiring POS machines in major consumption places, Hehua Airport will add overseas service centers and mobile phone traffic card processing points, and the city's 36 levels of scenic spots will achieve full coverage of Chinese and English signs, and the consumption convenience and experience of inbound tourists will be greatly improved; A series of high-quality activities such as the Wulingyuan Diger Music Festival, the Tianmen Mountain "Tianlu" Bicycle Challenge, and the Zhangjiajie Marathon have been held one after another, and they have become popular.
"In the new year, we will fully implement Xi Jinping's cultural thoughts, especially the spirit of General Secretary Xi Jinping's important speeches and instructions during his inspection in Hunan, further emancipate the mind, take pragmatic measures, and firmly grasp the work goal of building a world-class tourist destination, and pay close attention to the transformation and upgrading, iron-fisted tourism, service improvement, publicity and marketing. ”
Ou Bingbo introduced that in 2024, the Municipal Bureau of Culture, Tourism and Sports will promote the re-enrichment of cultural and tourism consumption supply, the re-optimization of the cultural and tourism market order, the re-upgrading of the image of the tourist city, the re-improvement of the level of public services, and the re-acceleration of the development of cultural tourism, and strive to increase the total revenue of the city's reception tourism by 15% year-on-year compared with 2023, and the number of international tourists will reach the first place in the country's non-provincial capital cities. Focus on four aspects of work, the first is to focus on the development of tourism and health care industry, around the goal of building an international health and wellness resort city, improve the supporting policies for the development of tourism and health care industry, plan a number of tourism and health care projects with high standards, create forest health care, hot spring recuperation, high-end homestays, sports and leisure and other health and wellness tourism products, and actively carry out the creation of world-class tourist attractions and national tourist resorts, and create an "advanced Zhangjiajie International Health and Wellness City" health care brand. The second is to continue to fight a protracted battle of "iron-fisted tourism", strengthen the guidance of standards and the drive of benchmarking, deepen credit constraints and dynamic management, strengthen joint law enforcement and inspection of tourism, and rectify the chaos of chasing tourists, false marketing, forced shopping, and secondary consumption, so as to protect the "golden signboard" of Zhangjiajie. The third is to vigorously expand the inbound tourism market, introduce the "Inbound Tourism Development and Promotion Action Plan", focus on encrypting international flights, improve publicity and marketing channels, strengthen diversified exchanges and cooperation, comprehensively improve the level of inbound tourism reception services, and strive to achieve the goal of reaching the first non-provincial capital city in the country in terms of the number of international tourists. The fourth is to comprehensively improve the level of tourism services, carry out the publicity and implementation of industry standards, support hotels, homestays, travel agencies and other market entities to participate in brand creation, guide scenic spots to optimize tourism doctor assistance, professional explanation, VIP value-added services and other services, guide practitioners to carry out smile services, and enhance tourists' experience and satisfaction. Accelerate the improvement of the smart tourism platform, establish and improve the travel reservation, online reservation, intelligent payment and settlement system, timely release real-time information such as meteorological warnings and scenic spot queuing, and provide personalized services for independent travel.
"Zhangjiajie is a city based on tourism, relying on tourism to prosper the city, and practitioners from all walks of life in the city are all linked to tourism. Ou Bingbo introduced that in the new year, the Municipal Bureau of Culture, Tourism and Sports will guide the public to fully carry forward the spirit of "master" through measures such as civilization creation and positive publicity, establish the concept of heavy guests, love customers, and friends, and serve the needs of tourists as much as possible, so that tourists and friends can truly feel the experience of being at home, and continue to polish the business card of "Qixiu Landscape".
First Instance丨Luo Jie, Second Instance丨Thorough Third Instance丨Produced by Zhuo Zhihua丨Zhangjiajie
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