"Happy Camp" has become a taboo word? Wu Xin deliberately avoided mentioning it, and the problem was the reason for the suspension of broadcasting

Designer | Big Week

Copywriting | Commenting on the film

Typography | Big Week

Photography | Originated from the Internet

On December 28, 2021, "Happy Camp" officially stopped broadcasting.

This variety show, which has been on the air for 24 years, has ended here and has become a memory of a generation. It stands to reason that if you have participated in the recording of such a variety show, you should be very proud.

But as one of the hosts of "Quick Book".

Wu Xin

, and didn't even dare to mention the name of "Quick Book" afterwards.

Could it be that "Happy Camp" has become a taboo word?

After "Kuaiben" stopped broadcasting, Wu Xin participated in the variety show "

Hairy snow

", when referring to "Quick Book", she used

The term "regular program" was used instead of the term "quick book".

Wu Xin said that she was very fulfilling at that time, and recorded three variety shows at the same time, namely "Sister Riding the Wind and Waves", "Brother Full of Vitality", and a "regular show".

There is no doubt that this so-called "regular show" is "Happy Camp".

But why "Sister Lang" and "Sister Lang"

Brother

can directly say the name of the show, but when it comes to "Quick Book", it will be replaced by other words?

In addition to Wu Xin, several other hosts, including

He Jiong

and

Xie Na

, after "Kuaiben" stopped broadcasting, they rarely mentioned this name.

According to the analysis of the audience, the reason why this is so may be related to the reason for the suspension of "Kuaiben".

In fact, until now, the reason for the suspension of "Kuaiben" is also a mystery. A program that has been on the air for 24 years suddenly stops broadcasting without warning, which will inevitably surprise everyone.

Even if it were to be off the air, it wouldn't be too much to hold a grand farewell ceremony for a show like this, right? Nothing, just off the air.

As for the reasons, according to external analysis, there are about three.

First, the ratings declined, which led to great pressure on the program team and had to choose to stop broadcasting. Compared with the heyday, the ratings of "Quick Book" have indeed decreased significantly around 2020. 

Moreover, because "Kuaiben" is positioned as a young audience, there are a few small fresh meats in each issue, which has encountered resistance from some audiences.

Second, the host of "Kuaiben" received gifts and became more and more noisy. In order to let the stars who go to "Kuaiben" to record the show receive more care, there will be fans who give gifts to these hosts, gifts ranging from thermos cups to gold bars, and everything.

At that time, it was also revealed that the host had listed the gift for sale online.

After the incident was exposed, it also had a great negative impact on the show "Quick Book".

Third, the host has problems one after another.

Of the five hosts of "Kuaiben", three of them were exposed to black material at that time, and He Jiong was exposed that his father was a lai, and he himself was in arrears with the nanny's salary. Later, He Jiong went to court with the nanny because of this matter, and He Jiong won the lawsuit.

But like Zhu Jun, the black material was extremely hot when it was exposed, and it turned out to be wronged, but no one paid attention to it, and no one cared.

 In addition to He Jiong, Li Weijia and Du Haitao were both caught in the "endorsement door" incident, and both of them had problems with their endorsements. In particular, the products endorsed by Li Weijia have made consumers miserable, and many consumers have gone to the Hunan Broadcasting Building to defend their rights.

At that time, it was reported that because of this incident, Du Haitao and Li Weijia were punished by Taili, but it was an internal punishment and was not made public.

This may also be the reason why "Kuaiben" was off the air.

Probably because these reasons are too sensitive, such as what kind of gifts, endorsement problems, etc., the impact is very bad, so everyone is reluctant to mention "Kuaiben" again, deliberately avoid this word, and no longer mention this show.

Now, several hosts of "Kuaiben" are developing independently, and I am afraid that there will be no chance to reunite.