After Xiaomi was fined 4.8 billion and BYD was fined 60 million, Tesla was not afraid of "killing pigs" and went to India to build a factory!
Tesla is also going to India to build a factory?
According to media reports, Tesla will send an investigation team to India in April to find a site for the new factory, and the initial planned construction fund is between 2 billion and 3 billion US dollars (about 14.5 billion to 21.7 billion yuan). According to people familiar with the matter, there are three main addresses that Tesla focuses on, namely Maharashtra, Gujarat, and Tamil Nadu.
All three areas have ports for easy exports. In fact, as early as June 2023, Modi made a point of meeting with Musk during his visit to the United States, and even Musk expressed his hope to visit India in 2024. In short, Tesla's trip to India to invest and build a factory seems to be a two-way street.
明知山有虎,偏向虎山行?
"Indian investment, no return", this is the result of many netizens speculating on Tesla's investment in India.
It is undeniable that the Indian market today, like the Chinese market in the past, has immeasurable consumption potential. As a result, the Indian market has attracted many global car companies to invest and build factories. Among them, BYD is included.
BYD has been in the Indian market since 2007 and began working with Indian companies to produce electric buses in 2013.
However, when BYD said that it would invest US$1 billion to build a factory in India, India refused on the grounds of "investment security", and was even deducted as a "hat" of "insufficient tax payment", requiring BYD to pay 730 million rupees in taxes and fees, equivalent to about 63.6 million yuan. In the end, BYD reluctantly announced the termination of the plan to build a factory in India.
Coincidentally, after entering the era of new energy vehicles, SAIC is the first Chinese car company to build a factory in India. It is reported that SAIC has built a MG electric vehicle factory in India, with a factory valuation of $10 billion. It stands to reason that India would have to pay US$5.1 billion to acquire a 51% stake in MG India. However, with the forced intervention of the Indian government, MG India was priced at $1.5 billion.
Although SAIC said that after recovering all the investment, it could make a small profit of 300 million yuan, but SAIC lost the "right to investment premium".
In addition to Chinese car companies, brands such as Xiaomi and vivo have also suffered repeatedly in India, including Xiaomi being fined 4.8 billion yuan and vivo being frozen about 400 million yuan....... In addition, Chinese apps such as TikTok, UC, and Weibo, as well as Huawei's 5G, have all been targeted by India.
Musk is also well aware of the truth that "if you don't enter the tiger's den, you can get the tiger"?
For a while, all kinds of speculations were endless.
The Chinese market is "involuted", and Tesla is unattended
Stepping into April, various car companies have successively announced their sales performance in the first quarter, such as many new power car companies announced their results on the 1st - Wenjie continued to lead with 85,800 units, followed by Ideal with 80,400 units, followed by Aion, Deep Blue, Leap, Zeekrypton and other brands.
Although compared with Tesla, the new power car companies are still in the chasing stage, but the sales growth rate is obvious. Tesla, on the other hand, in the first quarter
Model 3/Y生产总量为412376辆，交付量为369783辆；
Model S/X总产量为20995辆，交付量为17027辆。
In short, Tesla is currently in a phase where supply exceeds demand.
It should be noted that behind this sales achievement, there is no lack of results of Tesla's "efforts", such as price reductions. Behind the decline in deliveries, it is revealed that Tesla is facing endless pressure, such as in the highly competitive Chinese market, the problem of product aging is becoming more and more obvious, and competitors continue to erode the original market share.
Everything indicates that Tesla urgently needs to develop new markets and bring new sales growth points to the brand. India is undoubtedly an excellent choice, not only because of its large number of cheap labor, but also because of its vast population.
However, India's reputation as a "pig killing plate" has long been circulating in the domestic manufacturing industry. How can Tesla solve this big problem?
The reason behind BYD's sky-high fine is that it has not achieved local production in India - parts are imported into India and then assembled. In other words, if Tesla wants to build a factory in India, the difficulty lies in mobilizing China's supply chain industry to build a factory in India.
At the same time, SAIC's "personal experience" has already told the world that it is difficult to guarantee "sole proprietorship" in India, and even Tesla cannot be immune.
summary
"Indian investment, no return", this is not a joke, but the "experience of countless Chinese enterprises". However, the Indian market has immeasurable potential, like a "gold mine" and "treasure mountain", attracting countless "explorers" to go deep into it, and Tesla is just a microcosm of it. Assuming that Tesla is unable to achieve localized production, it remains to be seen whether it can get out of the "sky-high fines".