Last year, Liang Jiahui and Mazda Motor reconciled, but unexpectedly, this year there was another phenomenon of "one sentence in the TV series, and the brand refuted rumors and broke legs".
Because of a line in "Little Day", the little swan air conditioner was humbly clarified, it was so funny hahahahaha...
Here's the thing:
Recently, Chen Xiao's new drama "Little Days" was launched, in which the second female Gao Xiajing used various opportunities and occasions to create opportunities in order to win the sympathy of the male protagonist.
The latest drama is that the washing machine in the second woman's house is broken, and the second woman sells miserably, the washing machine brand puts the washing machine in the post station, and she can only carry it back by herself.
The director also gave the washing machine a close-up from top to bottom:
It clearly shows everyone which washing machine brand it is.
此时此刻看到剧情的小天鹅be like——
Good news: Mom, I'm on TV;
Bad news: It's over, it's the villain.
There are two brand points in this plot that are discussed.
1. So whether the Little Swan washing machine will be delivered to the door?
2. The second green tea lady uses a Little Swan washing machine.
It's okay like this.,Green tea is a little trick.,The male protagonist wasn't fooled.,The little swan is on the pacemaker.。。。
As a result, the little swan could only embark on the road of humble clarification in the major comment areas-
This is the new "Dou Goose Injustice"
I really gave it, and she really didn't let it
Before the lawyer comes,
The goose didn't want to say a word more
Rest assured, sisters
What's even funnier is that according to the law of conservation of energy, some people's smiles disappear, and that must be transferred to someone else's face.
Little Swan is clarifying here, and major brands are watching the excitement over there-
Hongwei Soap Industry: Sometimes some clothes still have to be washed by hand!
Haier: We at Haier deliver door-to-door deliveries.
Hisense: What's the matter with you~
Huiyuan:
Learned a new kind of business warfare, crickets against home
Hongxing Erke: I prove that I can deliver goods! The delivery master wears Hongxing Erke!
Laughing to death, isn't this better than some paid short dramas?
Excess impurities are removed, and only the bloody, funny kernel remains...
To be honest, this "Dou Goose Injustice" incident is definitely not a bad thing for Little Swan Air Conditioner.
Although the content of the TV series caused by it was negative, Little Swan took advantage of this incident to use a pleasing operation to sell miserably, coupled with the promotion of good things brands and netizens, it gained a wave of traffic.
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Then again, many brands are pretty strict about their negative content on TV.
In March last year, the TV series "Hurricane" was a big hit, and the son of a gangster in the play loved to drink Wahaha's AD calcium milk, and when his son died, the big guy filled the mourning hall with Wahaha AD calcium milk.
At that time, many people sighed that Wahaha was free of charge, but Zong Qinghou, the chairman at the time, said this:
"Knives Out" director Rian Johnson also broke the news that Apple does not allow negative characters in film and television dramas to use iPhones, which is a default rule for Hollywood filming.
Many Korean dramas use the local Samsung brand, and in our domestic dramas, it is also common to see positive characters holding domestic mobile phones such as Huawei.
From this, we can see that brands attach importance to their positive reputation and image in film and television dramas~