With the arrival of the Qingming holiday, the enthusiasm of diners to "bite spring" and try new food is particularly high, and "eating spring vegetables" is scheduled early. Meituan data shows that in the first two days of the holiday, the number of searches related to spring seasonal vegetables increased by 40% year-on-year, with Shanghai, Beijing, Shenzhen, Guangzhou and Hangzhou ranking among the top five spring vegetable searches, and "eating spring" is popular in major cities.
The seasonal umami cold chain transportation has increased significantly
Spring vegetables are delicious but most of them are difficult to transport and preserve, and cold chain logistics transportation is flowing all over the country. In the past week, the transportation volume of shepherd's cabbage and snails was nearly twice that of the same period last year, and the transportation volume of pea seedlings reached eight times that of the same period.
The data also shows that the transportation volume of spring bamboo shoots and toons, which are more common, has increased by more than 60 percent year-on-year, and most of the spring bamboo shoots shipped from Dali in Yunnan, Shifang in Sichuan, and Wenling in Zhejiang Province have been shipped to Guangdong, Beijing, Shanghai and other places.
Among seasonal fruits, blueberries have tripled the most compared to last year. The province that shipped the most blueberries out was Yunnan, and they were sent to Shanghai, Shandong, Zhejiang, Guangdong, Hebei, Sichuan and other parts of the country.
The average daily sales volume of "Qingtuan" e-commerce increased by nearly 40% year-on-year
During the Qingming Festival, the seasonal "top" delicacy from the Jiangnan region - "Qingtuan" has attracted the attention of consumers. Baidu's hot search big data shows that on the first day of the Qingming holiday, the search popularity of the Youth League increased nearly four times compared with the previous week.
Douyin e-commerce data shows that in the week before the Qingming holiday, the average daily payment orders of the Youth League increased by nearly 40% year-on-year, and the Youth League produced in Fujian and Zhejiang was sold as far as Harbin. On the Jingdong platform, in the past two weeks, the sales of "Youth Leagues" in Gansu, Beijing, Tibet, Liaoning and other regions have also increased significantly month-on-month.
Sales of the new flavor "Qingtuan" increased
A variety of innovative flavors of Qingtuan also bring consumers a different taste bud experience. The data shows that in the past two weeks, the sales of new flavors such as jujube walnuts and pepper salt peanuts have increased by more than five times month-on-month, and the sales of Qingtuan flavors such as pickled duxian, black truffle mushrooms, Ma Lantou, and Sichuan-style rattan pepper chicken that are integrated with dishes have also increased by more than 2.5 times month-on-month.
Many consumers also choose to do it themselves. The sales of Qingtuan pre-mixed powder and egg yolk and meat floss filling increased by more than two times month-on-month, and the sales of Qingtuan molds, packaging boxes and pads increased by more than two times month-on-month.
Spring tea is "new" and there is a strong demand for tea consumption
One or two spring teas and one or two gold, it is a good season to taste tea, with the arrival of the Qingming season, the newly produced spring tea is favored by many tea lovers. As of the day before the Qingming holiday, the number of video views on topics related to the "Spring Tea Season" on short video platforms reached 700 million. Douyin e-commerce data shows that in the week before the Qingming holiday, the average daily order volume of spring tea increased by more than 50% year-on-year compared with last year. Among them, consumers from Jiangsu, Shandong, Anhui and other places are the main group of spring tea consumption this year.
In order to meet the needs of tea lovers around the world, merchants have also increased their efforts to launch new spring teas, Pinduoduo data shows that in the past two weeks, the number of new tea products in 2024 has increased by 80% month-on-month. According to the data of Yunmanman cold transportation, Hangzhou Qiantang, Nanjing Jiangning, Chongqing Banan, Huizhou Boluo, Meizhou Xingning, Guilin Gongcheng, Shanghai Jiading, and Hangzhou Linping are the areas with large spring tea shipments.
Editor in charge: Jia Hongwei