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Pick-up: Xiaomi SU7 Olive Green debuts
The legendary olive green Xiaomi SU7 has appeared and has become a hot topic on social media.
This car was originally a joke, which started with Lei Jun's reply on social platforms, promising to prepare a top model for Zhang Songwen. Unexpectedly, this joke turned out to be a reality, and the real car drove into the public eye, which attracted attention.
The love of car owners is beyond words, not only because they have the keys to the new car in their hands, but also because there is a special friendship and respect behind it.
Netizens are also hotly discussed, speculating about when Zhang Songwen will pick up the car, and some people have begun to express strong interest in this unique color Xiaomi SU7.
The joke came true
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Zhang Songwen didn't expect a joke to make Lei Jun really bother. He revealed shyly on social platforms that Mr. Lei's thoughts made him both surprised and moved.
Netizens ridiculed this as a high-value joke effect, and some joked that this may be the most expensive joke.
Although the pick-up incident seemed to be a light-hearted social interaction, it undoubtedly showed the brand's influence and personal charm.
While admiring the appearance of the olive-green Xiaomi SU7, people are also lamenting how a simple conversation has turned into a marketing miracle, which seems to be more down-to-earth and touching than those advertising campaigns that have invested heavily in it.
The gentlemanly demeanor of the boss
As a business leader, Lei Jun's every move naturally became the focus. His generosity this time not only shows his personal demeanor, but also undoubtedly increases the exposure of the Xiaomi SU7.
Netizens began to post their Xiaomi SU7 on social media, and the interesting thing is that these vehicles are exactly the same as the models that Lei Jun presented to Zhang Songwen. This type of marketing has attracted a lot of attention, and people are starting to discuss, is this going to be the new marketing model?
Invisibly, Lei Jun used his gentlemanly behavior to turn a car into a topic, a phenomenon, and even a culture.
The color of the car sparked a mass discussion
When it comes to olive green, the color seems to have a new definition. This color version of the Xiaomi SU7 has suddenly become the focus of discussion among netizens.
For a while, there were piles of topics about olive green on social media, and netizens began to show off their olive green items, some were clothes, some were phone cases, and of course, Xiaomi SU7. Color is no longer just a visual element, it has become a social currency, and people discuss it to show their taste and express their attitude.
Friendship or marketing?
When car extraction turns into a social event, we have to ask, is it a simple gift of friendship or a well-thought-out marketing ploy?
On the one hand, they see it as a purely friendly interaction based on a personal relationship, while on the other hand, they see this high-profile gift-giving as a well-planned act of public relations.
Either way, the incident undoubtedly reflects a new trend of personal and corporate branding in the age of social media.
Delivery gift or social currency?
As more and more netizens join the discussion, this Xiaomi SU7 seems to have surpassed its own value and become a kind of 'currency' on social media.
People connect with others by sharing this topic, and some netizens even start joking with each other in the comment section, such as "My car is not olive green, shouldn't Ray always give me a top-of-the-line one?" or "It would be nice if this car could be driven to my doorstep by itself, after all, I also left a message in the comment section".
While this interaction has driven social media conversations, it has also created a new social phenomenon where people are starting to engage with the brand's story in a whole new way.
In this day and age, everyone can be the protagonist of the news, and every event has the potential to be the focus of heated discussions. And this pick-up incident is undoubtedly a successful social media script, with both the warmth of friendship and the wisdom of marketing.
While enjoying the pleasure brought by the olive green Xiaomi SU7, we might as well think about what profound social and commercial significance lies behind this seemingly relaxed social interaction.