It is regrettable that in March 2024, Wuling Starlight once again entered the top 30 list of model complaints in March released by Cheqq.com. As for the reason, it is because the problem of Wuling Xingguang's "price change" continues to be complained. At the same time, some users have complained that this model has the problem of "inaccurate mileage".
Wuling Xingguang
According to the data of the car quality network, in March 2024, Wuling Xingguang ranked 8th in the model complaint list of the month, and continued to rank in the top 10 sales of the model complaint list of the month.
In fact, in February 2023, Wuling Starlight also entered the top 10 of the model complaint list that month. According to the data of the car quality network, in February 2024, Wuling Xingguang ranked second in the list of model complaints that month.
At that time, Wuling Starlight received a total of 881 complaints that month. In March 2024, Wuling Starlight received a total of 421 complaints. This means that in February and March 2024, Wuling Starlight received more than 1,300 complaints.
March model complaint list
February model complaint list
At the same time, this also means that as of March 2024, Wuling Starlight has been in the top 10 of the monthly model complaint list released by Cheqq.com for two consecutive months.
As for the reason why it is on the list, it is because users have complained that there is a "model change" in this model. It is understood that after the Spring Festival holiday in February this year, after BYD played the banner of "electricity is lower than oil", SAIC-GM-Wuling quickly followed up.
On February 19, it was officially announced that the official price of the Wuling Starlight 150KM advanced version was reduced by 6,000 yuan to 99,800 yuan.
Some models of Wuling Starlight have been officially dropped
You must know that Wuling Starlight will only be officially listed in the domestic auto market on December 6, 2023. On February 19, 2024, the partial configuration version of this model will be officially reduced by 6,000 yuan.
This move has caused dissatisfaction among many users. In the month of the price cut, that is, in February 2024, Wuling Starlight received 881 complaints (including some complaints about inaccurate mileage).
However, in response to the large-scale complaints from users, SAIC-GM-Wuling has not publicly responded. Perhaps, in the view of SAIC-GM-Wuling, if there is no response, this matter will gradually fade over time.
Wuling Xingguang
However, it is regrettable that judging from the complaint data in March, this matter has not stopped, but continues to be complained about on a larger scale.
Of course, it should be pointed out that in two months, among the more than 1,300 complaints suffered by Wuling Starlight, some of the complaints were about "inaccurate mileage".
However, compared with the complaints about "price changes", the complaints about Wuling Starlight's "inaccurate mileage" are obviously much less.
I believe that for SAIC-GM-Wuling, in the face of the continuous fermentation of this problem, it should respond publicly. On the one hand, silence is not an effective way to solve the problem.
Wuling Xingguang
If SGMW does not have a promise or agreement such as "price insurance", and there is no deliberate deception to consumers, then the price reduction should be a normal business activity.
In this case, SAIC-GM-Wuling's public response is obviously conducive to maintaining the brand image and allowing users to buy cars with more confidence.
On the other hand, after the price cut in February, the sales of Wuling Starlight fell sharply. According to the industry's comprehensive sales data, in February 2024, Wuling Starlight's monthly retail sales were 5,647 units.
Wuling Xingguang
Compared with January, Wuling Starlight's monthly retail sales fell by 44.1%. This was certainly heavily affected by the overall decline in the auto market in February, but it may also be related to the large number of complaints.
You must know that in January 2024, the overall plan of the domestic auto market fell by three percent, but Wuling Starlight was not affected in the slightest, but rose sharply.
It should be said that if Wuling Xingguang, a model that sells well on the market, continues to receive a large number of complaints because of the "price reduction" problem, resulting in low sales, then it is really "worth the loss".
Moreover, at present, the "price reduction" of the auto market is a common behavior, and there is no such problem as insurance agreement and deliberate deception, so why not respond publicly?
Wuling Xingguang
Here, we hope that SAIC-GM-Wuling can properly handle the continuous complaints caused by the "price increase", so that users can get a better car experience, and Wuling Xingguang can also get better development prospects in the domestic auto market.
After all, "silence is golden" may not be suitable for the current auto market.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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