Copywriting | Not a little lower
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The endorsement turmoil in the entertainment industry is even more exciting than the plot in the play, have you kept up with this hot topic?
First of all, we have to mention two popular actresses - Ma Yili and Zhang Ziyi.
Heck, these two are big names in the entertainment industry, and their words and deeds have attracted much attention.
Recently, they have caused a lot of turmoil, all because of endorsements.
Ma Yili, this baby, is really crying and laughing.
She is an excellent actress, not an ordinary person, flowers and applause are always with her.
But recently, the brand she endorsed has caused a lot of chaos, so that she can't care about making emojis for a while.
Oh my God, what kind of thing is this? It is said that some profiteers have used false propaganda to defraud many people of their money, and Ma Yili, as the spokesperson, has also become the focus of public opinion.
Everyone was talking, and many people began to question her choice.
At this time, Ma Yili seized the time and immediately issued a statement saying: "Old iron, don't blame me, this is not what I want to see!" She immediately terminated the contract with the brand and publicly apologized.
I really want to sigh, there is a heart, timely rain! This move has attracted widespread attention, and everyone is praising her!
And Zhang Ziyi, another goddess-level person, has also had a little trouble recently.
A certain bird's nest brand she endorsed was also found to have problems.
However, this goddess is different, and she chooses to remain silent.
Do you think this is the best way to deal with it? Who knows, this will lead to more speculation and questions.
This is a good thing, the endorsement behavior of celebrities has received more attention and questioning.
Everyone is calling for them to take more social responsibility in the process of endorsement.
After all, their words and deeds will affect countless people!
Have you heard? The brand endorsed by Ma Yili has actually caused negative news! Oh, this is a very exciting thing! It is said that this is all because some unscrupulous merchants have played tricks and cheated a lot of people out of money.
Oh my God, these people really do everything! And the spokesperson of this brand turned out to be our Ma Dacai.
It is conceivable that this is full of wind and rain in the city!
Don't think that this matter is so simple, the truth is even more thrilling! The Shanghai police have taken action, and they have cracked a fraud case of joining a bubble tea shop by a routine! This group of lawbreakers has used all kinds of means to defraud a whole 700 million yuan! And the spokesperson of this bubble tea shop is our Ma Da coffee.
Alas, pity the hearts of parents all over the world, who would have thought that the cat behind the endorsement is greasy!
However, don't think that Ma Dajia will sit still, she reacted in time! Her studio issued a statement, saying: "Don't get me wrong, I didn't mean to!"
This move has attracted widespread attention and discussion!
Ma Dajia's reaction was not simple, but this move directly affected her image and career.
After all, the image of a star is accumulated little by little.
And her decision also makes us sweat for her! However, in the face of this situation, she handled it very decisively, which is worth learning from!
The Ma Yili case is like a heavy stone falling into a pond, stirring up countless ripples! The Xinhua News Agency has given an in-depth analysis of this matter.
I have heard that the illegal acts involved in this brand are not ordinarily serious, and they are really shocking! It is like a bomb for such a big spokesperson to find out that the brand he endorses has such a big problem! This is not only a matter of personal image, but also has a bearing on social stability and the trust of the public.
Oh, this is really a miasma!
However, at this time, Ma Dajia was quite resolute and decisive! She did not hide in the corner and tremble, but immediately stood up and made a positive response.
Not only did she terminate her contract with the brand, but she also publicly apologized.
After all, in the face of difficulties, being able to take decisive action is the real courage and responsibility!
Now, we have to think about how much responsibility celebrity endorsement is.
However, the Xinhua News Agency has had an in-depth discussion on this.
Speaking of which, celebrity endorsements are not a trivial matter, and their words and deeds will affect the choice and trust of countless people.
Therefore, they have to take on more social responsibilities and not just focus on making money.
The expectations of society for them are not small, but they have to play a leading role! Therefore, their behavior must be subject to stricter supervision and standardization.
What is the origin of the bird's nest brand endorsed by Zhang Ziyi.
This brand is not small, but it is quite famous, everyone knows it.
But who would have thought that it would also be involved in a storm! Oh, this is really ridiculous!
The details of the incident are quite staggering! I heard that this bird's nest brand also has a lot of problems, which is simply a big joke! The public has been discussing this a lot and expressing their opinions one after another.
After all, the products endorsed by celebrities must be trusted by the public, so the image of the brand can be in jeopardy.
However, in the face of such a situation, Zhang Ziyi chose to remain silent.
After all, as a public figure, her every move is highly watched.
Why is her silence? Some speculate that she may be thinking about how to cope, while others say that she may feel that silence is the best response.
However, this silence has sparked more speculation and controversy.
Some say she's shirking responsibility, others say she's waiting for things to pass.
Whatever the reason, this decision has made a lot of changes in the public's evaluation of her.
In fact, the situation is quite complicated.
Although we have a lot of laws, regulations and regulatory systems to regulate celebrity endorsements, it is really impossible to say that they are completely perfect! After all, this industry is full of temptations and traps, and some black-hearted businesses will try their best to fool consumers.
So, it's not enough to rely on some laws and regulations, we have to find ways to find better regulatory measures to deal with these problems.
Let's talk about advocacy and regulatory advice.
In fact, we can't just count on the government and the law, but the supervision and advocacy of the society is more important! We have to appeal, hoping that celebrities can choose endorsement products more carefully, and not only for temporary interests and ignore social responsibility.
At the same time, we also have to put forward some improvement measures and suggestions, hoping to strengthen the supervision of celebrity endorsements.
For example, a stricter review system can be established to ensure the legitimacy and quality of endorsed products, and for example, supervision of advertising and publicity can be strengthened to prevent false propaganda from misleading consumers.
In this way, we can better protect the rights and interests of consumers and promote the healthy development of society as a whole.
I think celebrity endorsements should be more cautious and responsible.
After all, they are role models for the public, and their every move can influence the choice and trust of countless people.
Therefore, they must take every endorsement opportunity seriously, and not only focus on immediate interests and forget their social responsibilities.
Only in this way can we win the trust and respect of consumers.
Moreover, I think it is also very important for society to supervise and expect the behavior of celebrities.
After all, we can't let celebrities do whatever they want.
Their every action is the focus of public attention, and they are held accountable for their actions.
Therefore, we have to actively participate in the supervision and advocacy of them, so that they know that their every behavior is subject to social attention.
I think this celebrity endorsement storm is really a wake-up call! We have to take warning, not only for celebrities, but also for each of us.
We must learn to consume rationally, not to believe in advertising, and not to blindly chase stars.
Only in this way can we establish a healthier and more just consumption environment and make our lives better!