Cadillac's official poster is suspected of satirizing Xiaomi SU7, but I didn't expect the parasol to be sold for money alone
Tencent Auto News reported on April 1 that Cadillac's official account released a number of warm-up posters of the new car IQ Aoge, in which the posters mentioned many times "I'm sorry Thor, we helped you build a good SUV within 500,000", "We didn't think that parasols and awnings could be sold separately", "Aoge is indeed a bit thick but soundproof" and other promotional words, which are suspected of satirizing the Xiaomi SU7 that has just been launched.
"We don't care too much about pushing the 800V architecture ahead, and we are a safety student."
"There is no inverted battery technology, but our battery and the key three-electric system are guaranteed for life."
"We didn't think about parasols, awnings, and we could sell them separately for money, and Aoge was all equipped for free."
"Aoge glass heart, there was no explosion of handsome frameless glass, we had to equip the car with double-layer acoustic glass, a bit thick, but good sound insulation."
"Aoge doesn't like to learn too much, we are neither like Porsche, nor like Tesla, we just want to be ourselves beautifully."
"Ogo is not very good at inventing, and I haven't invented the keys that are attached to the touch screen and cost money to install them."
Screenshot of Cadillac's official account
Screenshot of Cadillac's official account
Screenshot of Cadillac's official account
Screenshot of Cadillac's official account
Screenshot of Cadillac's official account
Screenshot of Cadillac's official account
The promotional rhetoric on the Cadillac poster is very reminiscent of last week's Xiaomi SU7 launch conference, Lei Jun said at the press conference that the goal of Xiaomi SU7 is to build a best-looking car within 500,000, the best to drive, and the smartest. In addition, at the press conference, Xiaomi Auto also launched a lot of Xiaomi SU7 peripheral products, such as a panoramic sunshade priced at 299 yuan, and a Mijia front windshield parasol priced at 129 yuan. These details all correspond to Cadillac's propaganda rhetoric.
Netizens have different opinions on Cadillac's approach, with some netizens believing that "the method is novel and unique, and the communication effect is better"; some netizens said, "stepping on Xiaomi cars and elevating oneself is a taboo in public relations and communication, and it is easy to disgust rice fans and other car fans and friends."
On the same day, Cadillac's official post responded that everyone's criticism and attention have been received one by one, but I didn't expect this time it was my turn to splash the sky!
Cadillac is a brand of General Motors, founded in 1902, specializing in the manufacture and sale of luxury vehicles, and is the best-selling luxury car brand in the United States.