AW24 China International Fashion Week, with the theme of "Fu", leads the avant-garde fashion trend. Back to basics and embrace nature. Expressing the bold silhouette with delicate lines, depicting the story of the years with exquisite craftsmanship, balancing beauty and comfort, embracing the tranquility of the world with a jade heart.
DAY 8
TRANDS Genesis Zhang Peng
TRANDS, one of the world's leading brands of high-end menswear, joined hands with designer Zhang Peng to win the official venue of China International Fashion Week, Beijing 751D· As the world's largest single-volume and single-cut suit customization enterprise, "focus, perseverance, reform and innovation" is the craftsman spirit that Dayang Group has always adhered to in the garment industry for 45 years, and TRANDS is the leading brand of high-end men's wear under Dayang Group. This release jointly builds a new wave of clothing and creates a lifestyle with unique Chinese modern aesthetics - "Tribute to Proportion" series. "Tribute" represents the awe and praise of nature, the infinite charm and great power of nature, while the "proportion" symbolizes the attention and grasp of details, and the ultimate pursuit of balance and harmony.
This series is inspired by nature, and when you walk into nature, you feel the openness and depth of the natural landscape, and you can't help but sigh at the insignificance of being in front of nature. This ethereal expanse of state of mind is the inspiration for this collection. The design focuses on the cutting and craftsmanship of the formal wear category, depicting elegance with smooth silhouettes, while combining understated, soft and elegant colors to create new visual senses through fine-tuning and innovative collocation, creating extraordinary masterpieces across time and space. This design style not only inherits the essence of the brand's haute couture, but also shows an interpretation of natural feelings, encountering a chic and elegant demeanor when wearing.
Paying tribute to proportion, shaping extraordinary masterpieces across time and space
Beautyberry·王钰涛
Beautyberry, founded by Wang Yutao, the designer of China's fashion design "Golden Top Award", depicts the breed of men and women in the city; full of passion, bold and wanton behavior, but at the same time sticking to tradition, uninhibited is the embodiment of their vitality, subtle and introverted is the true nature of their character, they have a unique vision and appreciation, while paying attention to the material appearance, more concerned about the essence of the spirit. Simple and elegant, but without losing sensual luxury, no need to exaggerate, as long as you stop to feel their difference, let Beautyberry watch pure, grateful for the beauty of life.
This season's release of the series "Shake it baby", the designer uses the minimalist style of the 90s throughout the 2024 autumn and winter collection design, rebellion and harmony, collision and calmness, balancing the relationship between elegance and strength in contradictions, and the treatment of clothing structure is through the walking posture, natural and relaxed swaying out of a modern posture. The Battlefield-inspired accordion pockets have been used many times on tweed coats, wool twill jackets, and satin skirts, and the overall wide shape wraps around the bodies of different genders, and the pieces and shapes that have stood the test of time have maintained the brand's craftsmanship. In the use of color, the overall color saturation is reduced, the earth color system is perfectly integrated into the elegant purple, dark blue is another high-grade dark black, and the detail design is unforgettable through the contrast of materials.
摇曳 Shake it baby
CHEN.1988
CHEN.1988 China's top ten fashion designers Chen Long's eponymous brand, founded in 2016, the brand pays attention to the sense of line of the clothing outline, strengthens the tailoring of the clothing with tough and smooth design lines, and integrates the styles of men's and women's clothing, reflecting the sense of clean and neat lines, and the interweaving of rigidity and softness, conveying the unique self-confidence of modern women.
In this season's design story "I am in One Hundred Zero", in fact, in the process of design, designer Chen Long pursues the current mood. And hopefully the clothing can bring people some resonance. This season's colours are open with a splash of ice grey with hints of warm sand, oatmeal khaki and ice blue. A large number of beautiful colors such as purple gray and wood purple are added in the middle. It's like a warm winter sun, illuminating the road ahead. With a large number of bitter chocolate colors, teak coffee, seaweed green and black, showing a stable and natural feeling, a large number of mid-length coats appeared, with metal buttons or leather fabrics, to enhance the texture and quality at the same time, creating a stable and fashionable sense of modern commuting style.
In this season's clothing, it is more about the texture of the fabric and the cut colliding with each other. Athleisure looks run through the look this season. It gives a warm and comfortable wearing experience, which can make people feel calm, relaxed and happy.
I'm in One Hundred Zero
The 13th "Big Wave Cup"
The outstanding works of the China Women's Wear Design Competition were released
Professional competitions
At 20:30 on March 30, the special release of the outstanding works of the 13th "Big Wave Cup" China Women's Wear Design Competition of "Green Wing # Oriental" was successfully held. This is the first time that the "Big Wave Cup" has appeared on the stage of China International Fashion Week, which is not only a better stage to help young designers get on the coveted stage, but also a demonstration of the achievements of the "Big Wave Cup" in promoting the field of China's original design.
The 16 groups of award-winning works released this time present the theme of the 13th "Big Wave Cup" China Women's Wear Design Competition - "Green Wing #Oriental" with exquisite ideas and multi-dimensional, which is not only the theme, but also the inevitable direction of the development of the advanced and future global fashion industry.
The designers skillfully combine the excellent traditional Chinese culture such as Chinese opera, papermaking, porcelain, Youshen, lacquerware, etc. with modern design concepts, and at the same time closely follow the theme of sustainable fashion, using novel fabrics and tailoring techniques, through environmentally friendly fabrics such as fragrant cloud yarn, silk, wool, etc., discarded easy-to-pull rings, degradable pulp, color-changing yarn, tea dyeing, plant dyeing, 3D printing and other recyclable technologies, and consumption concepts such as "one clothes to wear more", presenting a visual and creative feast.
The 13th "Dalang Cup" China Women's Wear Design Competition is sponsored by China Garment Association and Shenzhen Longhua District People's Government, undertaken by Shenzhen Longhua District Key Area Construction Promotion Center, China Fashion Magazine, Shenzhen Longhua District Dalang Street Office, and co-organized by China Textile Publishing House Co., Ltd. As the only fashion event brand IP in China that continues to take the East as the main line of design, the "Dalang Cup" China Women's Wear Design Competition adheres to long-termism, and has continuously delivered excellent design power for China's garment industry in the hot land of Shenzhen Dalang Fashion Town for 13 years, and has taken it as its own responsibility to support professionals and continuously gather creative energy.
Sustainable fashion