DAY8 Fairy Tale Town Direct Hit|Fantasy Romance Bright Childhood

AW24 China International Fashion Week, with the theme of "Fu", leads the avant-garde fashion trend. Protect the tranquility of the sky, caress the birds in the breeze, and explore the kingdom of time with curious birds. Listen to the call of the earth, follow the light of childhood in memory, and at this moment the light has a shape attached to the children's bodies.

BELEI YOUTH·孙思宇

"The Kingdom of Time"

BELIA BELEI IS TAKEN FROM THE ITALIAN WORD BELLEZZA, WHICH MEANS ETERNALLY BEAUTIFUL PERSON OR THING. Everyone is looking for eternal beauty, but we don't create it, we exist in everything in the world, waiting for artists to find it. EACH GENERATION OF ARTISTS PRESENTS "BELLEZZA" IN A DIFFERENT WAY, JUST LIKE "BELIA-BELEI" (ITALIAN: BELEZZA) REPRESENTS BOYS AND GIRLS, AND THE BEAUTY OF EACH CHILD EXISTS IN THEM, WHICH NEEDS TO BE EXPLORED AND FOUND TOGETHER. BELIA BELEI DOES NOT CREATE BEAUTY, BUT ONLY TRACES A CHILDHOOD THAT SYMBOLIZES ETERNAL BEAUTY WITH CHILDREN.

BELIA BELEI's "Kingdom of Time" series, the theme of this season, aims to create a kingdom full of fantasy, romance and fantasy for children. In this kingdom, every child is the protagonist, and their childhood is carefully woven into gorgeous pictures. The brand's design philosophy is based on respect and care for children's innocence, innocence and unlimited imagination.

Ingenuity quality, exquisite dream, eternal beauty

Yixian Xu Jia

"The Light"

While inheriting the Chinese culture and adhering to the design concept of "classical, elegant and atmospheric", the "YIXIAN" brand also integrates a diversified fashion language, from the multiple dimensions of "origin, exploration and perception", it skillfully integrates classical and fashion, retro and modern, national and international, and has both noble and fantastic colors. The brand is divided into three product lines: high-end customization, high-end ready-to-wear and branded ready-to-wear, which comprehensively meet the needs of high-grade families for children's clothing on various occasions and different lifestyles, and strive to create a domestic children's clothing light luxury brand that accompanies children's elegant growth.

This season's theme is "That Light", which tells children that everyone should be their own light through inspirational story archetypes. As the descendants of China, everyone knows that the prosperous world we live in today has been baptized by countless tribulations, and we must move forward bravely and firmly with the hope of thousands of compatriots, and there will always be the light of the country, the light of the people, the light of mother's love, and the light of our own. We must not only be the sons and daughters of China, but also the guardians of the world, and we need to be truly strong and shine in our respective fields.

Origin, Exploration, Perception

Rejoice

Sanliang Huanxi released this season's China International Fashion Week, inviting 20-14 years old children who love fashion design to create and design, children as the main designer, from the drawing of the design drawing, fabric selection, rubbing, surface modification, sewing to the final garment shooting. The design of this release presents the whimsical ideas of the little designers, and the brand style will never be defined, but will always change.

"Endow" the little designer with a fashionable and independent aesthetic personality, and show his perception of self-aesthetics through 5 series. Series 1: "Seeing the Green Bamboo and Glimpsing the Sun, Seeing the Evergreen and Undefeated" takes the new Chinese cultural heritage based on vitality as the source of design inspiration. Series 2: After the epidemic, everyone has begun to pay attention to mental health and freedom, and outdoor style clothing will bring infinite comfort to the journey in close contact with nature. Series 3: Through the collision of hand-woven structure and fashionable colors, it shows the unique "breathing feeling" in fiber art. Series 4: The fashion sense under the red color of China, the mixed style produced by the collision of tweed fabric and casual interlining fabric. Series 5: As Chengdu people, the little designers have hardly seen snow, and they design warm winter clothes through their own imagination of heavy snow and artificial long-staple fabrics.

Independent personality, natural comfort, health and freedom

Shengsheng He Jie

"Dunhuang Flying Sky"

Never forget the beauty of tradition, and the fashion posture is endless. The brand's modern interpretation of the traditional oriental culture integrates oriental philosophy with western aesthetics to reinterpret a new definition of fashion.

Dun, Da Ye, Huang, Sheng Ye, a flying neon dress, through the millennium Dunhuang, Dunhuang, a fascinating place. This season, Shengsheng walked into Dunhuang with you, exploring the eternal memory in the immortal streamer, thousands of years later, seeing Dunhuang again, stopping in the streamer, listening to the sound of camel bells, talking with history, staying in front of the murals, watching the graceful colors, telling the cultural memory.

Full of spirit, brilliance, immortal legends

Red Drum Little Love Lu Fanghua

"Everything Speaks"

With the brand concept of "design with heart, tailoring with love", Honggu Xiaoai focuses on the design and development of children's dresses and parent-child dresses. The design concept of Honggu Xiaoai tends to inherit Chinese culture, combining contemporary fashion aesthetics with the classic style of Chinese cultural ideas and elements to shape its own personality.

"And listen to the wind, and all things have a voice. "This season will uphold the concept of respecting nature, pursuing comfort and exquisite dressing, and on the basis of continuing the classics of the previous season, we will draw inspiration from nature and have a more dexterous and fresh vitality. At the same time, I hope to listen to yourself and focus on your heart among the many voices in the world. The sun shines on the earth, that is to say, whether you hear the sound of flowers blooming.

Love what I love, design with heart, and love tailoring

ANNE MACCHIATTO·马良

"Bright"

ANNE MACCHIATTO "Anne Macchiato" originated from Italian, meaning "the brand of happiness" was founded in 2020, the owner of the brand after his daughter, to express a father's full expectation and love for his daughter to come into this world, but also to send ANNE MACCHIATTO brand, can leave a "happy brand" for every child in the good times of childhood.

ANNE MACCHIATTO'S THEME THIS SEASON IS "SPARKLE", USING LARGE-SCALE BEAD EMBROIDERY, HAND-SET DIAMONDS, AND SYMMETRICAL OVERLAPPING INNOVATIVE CUTS, PRESENTING A VARIETY OF IDEOLOGICAL BEAUTY. The unique style and design of layered and intricate yarn stacking, heavy work and fragmentation highlight the sophistication and elegance of this season's dress. The stars are sprinkled with steps, and the achievement is a high-class tribute.

The heart of the craftsman, the ultimate beauty, the praise of love