Our choice of a brand, should we follow its "hot style", or precipitate patience to understand the designer's language?
At 17:30 on March 30, old friend Chen Long took CHEN.1988 to China International Fashion Week again, and released the new 2024 autumn and winter series entitled "I am in Yibai Zero" in the first workshop of 751D.PARK. The word "I" vividly and concisely picks out the initiative of design, and leads the audience to take a step closer to understanding him with a unique and stable rhythm. Break away from all gimmicks that have nothing to do with clothing, and only a beam of light will let everyone see the development trend of clothing in women's time and space.
In the new season, on the basis of the concise and neat version, Chen Long added the elements of sports and leisure, and provided consumers with reasonable feminine matching suggestions without destroying the overall shape; Undoubtedly, compared with the operational impulse to "rush to the market", CHEN.1988's new ideas have the designer's unique judgment and precipitation, and the imminent departure from commercial marketing is obviously a concession made to insist on refining the design itself.
The freedom of use of color is the epitome of the brand's gradual maturity, Chen Long has jumped out of the restrictions of the season and let the color of clothing serve more women, inclusive and forward-looking trend vision. This season's new product release starts with green ice gray, embellished with a little warm sand, oatmeal, ice water blue, etc. to add a lot of feminine warmth and softness, and a large number of calm and beautiful purple gray and wood purple are added to the color gap, like a reserved and warm warm sun; with the blend of bitter chocolate, teak coffee, seaweed green and black, as well as the blessing of metallic texture and bright silk threads, the tone of the overall clothing produces a complex three-dimensional visual effect. This kind of generally calm and bold depiction of the details of the ideas and aesthetics, in line with the mature thinking and emotional needs that women absorb with the development of time, the tone is unified and concise, but the implied fluctuations are the psychological and emotional portrayal of contemporary women.
The 2024 autumn and winter CHEN.1988 still does not have any pattern design, and it is undoubtedly the designer's confidence to capture the market by relying on the texture and tailoring advantages of the fabric. The mid-length coat is paired with metal buttons or leather fabrics, and the asymmetry of a variety of fabric stitches and slack, as well as the echo of large folds, drawstrings, three-dimensional petal shapes, and hollow ties, not only amplify the chemical effect of the fabric texture collision, but also protect the extremely high standard of the version cut. It not only solves the problem of the integration of convenient and practical functions and aesthetics of commuting, but also easily intersperses athleisure throughout the series, which is active and quiet, and relaxes and grasps the three-dimensional metallic feeling. Classic items emerge in an endless stream, the smart short coat greatly expands the psychological space for women to embrace the outside world, and the H-shaped medium and long coat gives the wearer great inclusiveness and creates a high-end urban atmosphere.
The show uses extremely subjective visuals to keep the audience highly focused. The unlimited black field is only to welcome the beam in the middle of the show, and the only light source for horizontal penetration is only to let you focus only on the costume itself. In the mysterious rhythm, there is often a melodic solo, like a monologue of a woman's psyche and a unique self-catharsis. When the whole show comes to an end, you will find that the dialogue between you and the designer is clearer and more clear, and you have taken a step closer to "understand" him. CHEN.1988's thinking does not stop at the short-term popularity of the market and the lack of patience of the popular style, it is very likely that it is because of the designer's other identity, which makes the audience re-examine the meaning of clothing development related to themselves. "For example, when I started at One Hundred Zero, my journey is the present, my thinking needs to be pure, and my excitement comes from the future of China's clothing. ”