Zibo barbecue, Northeast iron pot stew, Tianshui spicy hot, in the past two years, one city after another has quickly become popular because of its special food. A local specialty brings fire to a city. This is not only the focus of the cultural tourism industry, it is a productive force in itself, and plays an important role in economic and social development.
Ministry of Commerce: 22 specific policies and measures to promote the high-quality development of the catering industry
The Ministry of Commerce and other 9 departments jointly issued the "Guiding Opinions on Promoting the High-quality Development of the Catering Industry". A spokesman for the Ministry of Commerce said that in the next step, it will guide the local development of community catering, meal assistance for the elderly, local specialty catering, rural leisure catering and other formats, and innovate the consumption scene of the catering industry.
The "Guiding Opinions" put forward 22 specific policy measures from seven aspects, including improving the quality of catering services, innovating catering consumption scenarios, enhancing the development momentum of the catering industry, promoting excellent catering culture, promoting green development, optimizing the business environment of the catering industry, and strengthening organizational guarantees.
He Yadong, spokesman of the Ministry of Commerce, said that in the next step, the Ministry of Commerce will improve the working mechanism, refine the implementation measures, track the implementation results, and work with relevant departments to promote the solution of difficulties and blockages in the process of policy implementation.
He Yadong, spokesperson of the Ministry of Commerce: Build a platform carrier, cultivate a number of Chinese food blocks, guide local development of community catering, elderly meal assistance, local characteristic catering, rural leisure catering and other formats, innovate the consumption scene of the catering industry, improve the standard system of the catering industry, promote the digital empowerment of catering, and actively promote the "going out" of Chinese food.
In addition, it will also strengthen publicity and guidance, resolutely stop food and beverage waste, summarize and promote effective practices and typical experiences in promoting the high-quality development of the catering industry in various places, and create a good social atmosphere.
The recovery is obvious Last year, 5.29 trillion yuan was spent on "going down to the restaurant".
In 2023, the catering industry in mainland China will recover significantly, with the national catering revenue reaching 5.29 trillion yuan, a year-on-year increase of 20.4% and an increase of 13.2% compared with 2019 before the epidemic. Despite the obvious recovery, the person in charge of the Department of Trade in Services of the Ministry of Commerce said that at present, there are still problems such as extensive development mode, weak safety foundation and poor development environment for catering services.
Whether it is traveling or daily consumption, many people will choose branded specialty restaurant chains when dining out. The chain rate of large catering enterprises in mainland China is about 80%, and the chain rate of small and medium-sized brand enterprises is about 50%. It can be said that branding is a very important measure for people to trust catering enterprises.
Where to eat: Community restaurants have become a new scene for catering consumption
When it comes to the new scene of food and beverage consumption, at present, community canteens have become the choice of many residents.
In the Kowloon Bay community in Yangzhou, Jiangsu Province, the community restaurant gradually becomes lively every time a meal arrives, and many residents line up here to eat one after another. There are nearly 3,000 elderly people living in this community, and about one-third of them have meal needs, and the community restaurant has become their first choice.
Zhou Xinmei, a resident of Jiulongwan Community, Yangzhou City, Jiangsu Province: The taste is quite suitable for the elderly, the vegetables are very rotten, and they are not very salty, which is better than what we cook at home.
In the Chuankuang community of Jiangyou City, Sichuan Province, the original idea of the community restaurant was to serve the elderly, but it did not expect to not only retain the stomach of the elderly, but also capture the hearts of the young.
In Zhengzhou, Henan Province, community restaurants have gradually developed social functions and become an offline "circle of friends" for community residents.
Where to eat: Community and rural dining has a lot of potential
In addition to chain restaurants and specialty snacks, at present, the catering supply structure can be said to have undergone more subdivided changes, so how to tap the potential of different catering consumption scenarios, especially community catering and rural casual catering?
The "Guiding Opinions" proposes to revitalize the idle space resources of the community, support the establishment of community catering outlets such as breakfast restaurants and canteens for the elderly, and encourage the local government to give appropriate support to relevant institutions that provide meals and meal assistance services for the elderly in the community.
Jing Linbo, President of the Chinese Academy of Social Sciences Evaluation: Including the convenience of the elderly, there must be a ramp to enter the restaurant, an elevator, and even a recipe for the elderly. Because the elderly want low oil and low sugar, that is, they must allocate a certain place and low rent in a specific area to meet the catering services of public welfare, which is what the government must do.
Encourage the development of large-scale chain catering enterprises and tap the potential of the county-level catering market. Implement support policies such as guaranteed loans, training, and venues for entrepreneurship, guide professionals to return to their hometowns to start businesses, and develop rural leisure catering.
How to tap the potential of catering consumption?
On the whole, the income of the catering industry accounts for more than 10% of the total retail sales of consumer goods, which is an important area to promote consumption, benefit people's livelihood and stabilize employment. It can be said that the catering industry is an important window to see the vitality of consumption. So, at this time, the release of such a "Guiding Opinions", how will we be able to tap the potential of catering consumption? Poke the video and listen to the analysis of Wu Sa, deputy director of the Economic Research Institute of the China Macroeconomic Research Institute.
Source: CCTV news client
Review: Yu Zaozao
Editor-in-charge: Zuo Zongxin
Editor: Hu Na