BYD Yuan UP was officially launched: 96,800 on sale, the first car for young people
Car stuff (public account: chedongxi)
Author | Sandalwood
Edit | Zhihao
On March 27, BYD's first A0-level pure electric SUV equipped with e platform 3.0 - Yuan UP was officially launched. The new car has a total of 3 models and 4 colors, and the official guide price is 96,800 yuan to 119,800 yuan. At the same time, the official has also launched six rights and interests such as Yuanqi extended warranty service to provide consumers with after-sales protection.
▲ Yuan UP listing price & equity
Yuan UP will focus on the A0-level market and explore the A00-level market, so that BYD's product matrix can cover the A-level market more extensively.
1. "Five Good and One Star" defines the new standard of value of A0 pure electric SUV
As the first A0-class pure electric SUV born from BYD's e platform 3.0, Yuan UP integrates the characteristics of "five good and one star" of star platform, good looks, good driving, fun, good stopping, and good safety, and fully caters to the needs of young people.
Based on BYD's star platform e platform 3.0, Yuan UP adopts CTB battery-body integration technology to optimize the internal space structure. In addition, it is equipped with an eight-in-one electric powertrain, which has the characteristics of high integration, high power density and high efficiency. In addition, its wide temperature range high-efficiency heat pump system has a wide temperature range of -30~40 °C working capacity, the lowest power consumption per 100 kilometers is only 12 degrees, and it only needs to be charged once a week.
The car also adopts the aesthetic design language of the trendy dragon face, with a variety of colors, including relaxed green, pleasing white, sassy gray, and bold pink.
▲ Yuan UP star block
The Yuan UP has a pure electric range of up to 401 kilometers under CLTC comprehensive working conditions, with a maximum power of 130kW and a 000 acceleration in only 7.9 seconds. The car is also equipped with an 8-inch W-HUD head-up display system, on-board ETC, Level 2 intelligent driver assistance system, intelligent power braking system (IPB), etc., all of which make driving easier and more convenient.
In terms of body size, the length, width and height of the Yuan UP body are 4310/1830/1675mm, and the minimum turning radius is only 5.25 meters.
▲ Yuan UP interior accessories
In terms of safety, the whole system of Yuan UP is equipped with a blade battery with high safety and high performance as standard, with multiple power-off protection of the high-voltage system and AEB automatic emergency braking function, the body structure adopts a large number of high-strength materials, and is equipped with a dash cam to give users multi-dimensional safety protection.
"With the hard power of '5 good and 1 star', Yuan UP directly hits the needs of young users, redefines the value standard of A0 pure electric SUV, and becomes a reliable choice for urban pure electric transportation. A manager of BYD's sales department said confidently.
Second, the main A0 market covers different circles
For a long time, the A0-class market has always lacked SUV explosive products. The arrival of BYD Yuan UP may completely rewrite this situation.
Originally, there were two models in the BYD "Yuan" series: Yuan Pro and Yuan Plus. However, the monthly sales of the Yuan PLUS, which starts at 135,800 yuan and has a range of 430 kilometers, exceed 30,000 units, but the monthly sales of the Yuan Pro, which starts at 105,800 yuan and has a range of 400 kilometers, are less than 2,000 units. In PLUS2023, 310,000 units were sold, while the Yuan Pro was only 11,000 units. The reason for the large difference in sales is that, on the one hand, it is indeed due to the fact that there is a certain gap between the two cars in terms of body size, power, configuration, and cruising range. Therefore, now a meta UP is needed to boost the market demand that the meta Pro is not targeting.
▲元Plus
Compared with the Yuan Pro, the Yuan UP has improved compared with the Yuan Pro in all aspects of the car, aiming to boost the market demand that the Yuan Pro has not targeted, and fill the vacancy of BYD in the A0 SUV market. Yuan UP will focus on the A0-level market, explore the A00-level market, and form a "twin star" partner with Yuan PLUS, so that the meta-IP will cover different circles of the pan-A-level market.
Conclusion: BYD Yuan UP was officially launched, focusing on the A0 market
BYD e platform 3.0 was born of the first A0-class pure electric SUV Yuan UP officially launched, aimed at young people, the car will focus on the A0-class market, more widely cover the different circles of the pan-A-class market, to fill the gap of BYD in the A0-class SUV market.