"Diving" direct landing
"Waist cut" discount
Recently, the price of radio frequency beauty instrument has "plunged".
Ongoing discussions
March 27th
Topic "RF Beauty Device Diving Price Reduction Clearance"
once appeared on Weibo hot search
It used to be a few thousand, but now it's a few hundred dollars
"The original price of 4654 yuan is only 1899 yuan", "2000 yuan for a limited time, and the 12 pole RF beauty instrument is only 1619 yuan" "From 2100 yuan, the RF beauty instrument is reduced to 1529 yuan......
Recently, the reporter opened the e-commerce platform, and most of the well-known home beauty instrument brands are carrying out big promotional activities.
On the sales page of the official flagship store of Zeus II Beauty Instrument, the product that used to be more than 10,000 yuan is now discounted at a price of 5,999 yuan, which makes consumers who have purchased it call "heartbreak".
In addition to the brand's official flagship store, there are also many purchasing agents and authorized stores on the e-commerce platform to sell brand beauty instruments such as Chupu, Miguang, and Huazhi, and some also type words such as diving and clearance on the sales page, and the price is only a few hundred yuan.
Screenshot from an e-commerce platform.
"I originally thought it was 6,000 yuan to 3,000 yuan, but I didn't expect it to jump to 699 yuan", such a price reduction made beauty instrument lovers Chaochao (pseudonym) can't help but "chop their hands".
"In this beauty instrument 'diving' competition, I have fished five 'big fish' of Veve Eye RF eye beauty instrument, Feihai milk light beauty instrument, Xuanyi mermaid RF beauty instrument, Miguang master collagen cannon, and Chupu gold mine. Lily (pseudonym) enthusiastically shared the harvest of the past few days with reporters, "The recent price reduction is too big, it is simply the floor price." ”
The new regulations came into effect on April 1
RF beauty device "diving" clearance
The price used to be thousands of dollars, but now it only costs a few hundred yuan, and this wave of epic price reductions of beauty instruments has made consumers "copy the bottom". From the perspective of industry analysis, the upcoming new regulations are an important factor.
In March 2022, the National Medical Products Administration issued an announcement clarifying that radiofrequency therapy devices and radiofrequency skin therapy devices are managed as Class III medical devices. From April 1, 2024, radiofrequency therapy devices and radiofrequency skin therapy devices shall not be produced, imported and sold without obtaining a medical device registration certificate in accordance with the law.
"On the eve of the official implementation of the new regulations, we will remove RF products from the shelves of all platforms in accordance with the regulations. The customer service of Huazhi's official flagship store told reporters. On its product sales page, the line "supervision is imminent, the last 10 days" is very eye-catching.
Screenshot from an e-commerce platform.
Looking back over the years, the major beauty instrument brands have occupied the makeup table of the Chinese people by virtue of their strong marketing. However, behind the booming sales of home beauty devices, false product publicity and quality problems have also occurred. Previously, the first-generation Stop Eye home radiofrequency beauty device of Chupu brand was recalled due to the potential safety hazard of skin burns in extreme cases.
The issuance of the new regulations is to put the radio frequency beauty device with a high risk factor into the "cage" of supervision.
Since many RF beauty devices do not yet have the registration certificate of Class III medical devices, if you don't want to smash the goods in your hands, you can only clear the inventory as soon as possible before the new regulations are implemented.
Beauty instrument companies stand at the "crossroads"
The new regulations are imminent, and the beauty instrument companies that are busy clearing their warehouses are also standing at the "crossroads", either going head-on and applying for relevant qualifications, or they will stop there and move to other beauty instrument tracks.
The reporter learned that at present, Huazhi, Yameng, Miguang and other beauty instrument brands have completed the clinical trial filing of Class III medical devices. In addition, Meek's customer service also said that as of October 24, 2023, Meekguang has applied for registration of a number of products with the State Food and Drug Administration, and has fully submitted all the information.
However, even if beauty device companies actively apply for qualifications, it is difficult to obtain the registration certificate of Class III medical devices in a short period of time.
According to media reports, the person in charge of a beauty instrument manufacturer said that according to the statistics of the Medical Device Registration and Evaluation Center of the State Drug Administration, the first registration cycle of Class III medical devices takes about 34 months when the process is smooth.
A staff member of a third-party testing agency also told reporters that the registration cycle of Class III medical devices is measured in "years", and if there is a clinical trial, the time will be longer, and it needs to go through a series of processes.
This also means that as late as April 1, a large number of radio frequency beauty device products may be collectively removed from the shelves, and they will be put back on the shelves for sale after obtaining the registration certificate of Class III medical devices.
For the RF beauty instrument, the price has plunged
Some netizens said
The price has been reduced, and I want to get it
Some netizens also said
It didn't work, and it felt like an IQ tax
Have you ever bought a beauty device?
How do you feel about it?
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Source: China News Network, Beijing Business Daily, netizen comments
Editor: Zhang Fan
Editor-in-charge: Zhu Meirong