(Published in Changsha Evening News, March 28, 2024, page 5)
"I'll take a picture first, and everyone will come one by one. Last weekend, the Hunan Provincial Botanical Garden was full of tourists, and the continuous sea of cherry blossoms became a must-have "prop" for taking pictures and checking in. The spring breeze is proud, see all the Changsha flowers, and in the land of Star City, rape flowers, peach blossoms, cherry blossoms, etc., open one after another to welcome spring. Tourists from all over the world come to enjoy the flowers and scenery, and the flower-viewing economy has injected surging momentum into the spring cultural tourism.
赏花长沙不止于“走马观花”
In Donghu Mountain, Ningxiang Gray Tang, nearly 10,000 peach blossoms are in full bloom in 300 acres of flower forests, and the annual peach blossom festival is also launched on time. Precious ruby red peaches are dotted on both sides of the log trail, and mountain spring water flows down the ramp from the mountain stream, reflecting the peach forest.
On March 23, the 13th Peach Blossom Festival of Ningxiang Gray Soup opened.
During the Peach Blossom Festival, the scenic spot launched innovative activities such as costume NPC parades and flash mobs, allowing tourists to travel to the world of martial arts in one second. The reporter saw the couple stalls wearing chivalrous and chivalrous costumes to check in, and Liu Wei, a tourist who carefully cosplayed, told the reporter with a smile: "I feel that I and my girlfriend have become Guo Jing and Huang Rong of Peach Blossom Island." ”
On March 23, the 13th Peach Blossom Festival of Ningxiang Gray Soup costume NPC parade
In Yong'an Town, Liuyang City, a sea of rape flowers has also bloomed, and the fragrance is ten miles. Nearby villagers and parent-child stalls in the urban area also responded to the time and came here to bathe in gold. The smell of spring is everywhere. Tourists have slowed down and raised their mobile phones to record the romantic beauty of the sea of flowers blooming all over the countryside.
Yongan Town, Liuyang City, a sea of rape flowers
Flowers fly everywhere in the Star City, the peach blossoms of Nianjia Lake, the tulips of Changsha Garden Ecological Park, and the cherry blossoms of Xunlong River are all blooming. According to the data of the tourism platform, since March, the search popularity of "outing" and "flower appreciation" has increased by more than 460% month-on-month, the number of ticket bookings for scenic spots for flower-viewing tours during the Qingming holiday has increased by more than 6 times year-on-year, and the number of domestic self-driving car rental bookings has increased by 240% year-on-year. Changsha's local flower-viewing spots have also seen a significant increase in foot traffic and ticket bookings.
Xunlong River Cherry Blossom Valley
The hanami map attracts guests from all over the world
In order to stimulate the vitality of Changsha's spring cultural tourism market and stimulate cultural tourism consumption, the Municipal Bureau of Culture, Tourism, Radio, Film and Television has also carefully planned high-quality routes and enriched cultural tourism products, and launched 5 spring cultural tourism routes and the "Star City Everywhere Flying Flowers" flower appreciation map in one go.
"Flowers Fly Everywhere in Star City" flower viewing map
"Star City Flying Flowers Everywhere" spring cultural tourism route
Follow the guide, you can enjoy spring, eat spring, play spring, play in more than 40 spring outing places in the city, such as Orange Island, Hunan Botanical Garden, Yanghu Wetland, Dawei Mountain, Footprint Island, etc., and enjoy more than 100 spring cultural and tourism activities such as special festivals and cultural exhibitions. On the northern route, you can enjoy the cherry blossoms of Tongguan, the rape flowers of the tea pavilion, the sun flowers of Ansha, the roasted whole sheep of Piaofeng Villa, the experience of tea picking in Xiangfeng Tea Expo Garden, and taste the fragrant tea of spring. In Chating Town, the Flower Sea Culture and Art Festival was grandly launched, and the Changsha Symphony Orchestra, Changsha Flower Drum Opera Protection and Inheritance Center and Changsha Hunan Opera Protection and Inheritance Center joined forces to create a rehearsal program with the theme of flower fields, bringing a high-quality cultural feast to Huahai tourists.
The sufficient supply of cultural tourism provides citizens and tourists with a feast to play, appreciate and learn. In the vicinity of Tongguan kiln, a tourist who rode a bicycle told reporters that he rode all the way from Wangcheng and saw rape flowers, cherry blossoms, and peach blossoms, and the road was beautiful.
Tongguanyao Ancient Town Rape Flower Sea
The high-speed rail tour has also expanded the radius of flower appreciation, Mr. Lu Tao from Chenzhou said that the high-speed rail will arrive in Changsha in more than an hour, which is very convenient, and the cherry blossoms and tulips in the Provincial Botanical Garden have been checked-in, and the children are very happy.
Tulips bloom in the Hunan Botanical Garden
"Flower Appreciation +" opens up the pattern of cultural tourism
Jiangnan has nothing, talk about a spring. As an entry point, the flower appreciation tour can drive the surrounding food, homestays, agricultural products and other formats, and all localities also seize the spring, put out the "flower" activity, and launch a new model of "flower appreciation +" tourism, combining flowers, food, national tide, and rural revitalization "N pieces", and the spring is infinitely good.
Rape flowers in Fulin Town, Changsha County
In Fulin Town, Changsha County, 10,000 acres of rape flowers bloom. The arrival of citizens and tourists has also driven the growth of local homestays and restaurants, and the "Tuli Flower Incident" has injected strong energy into rural revitalization. Zhou Li, a tourist from Changsha City, told reporters: "After taking pictures of rape flowers, I drove with my friends to a nearby local restaurant to eat, ordered steamed duck, rural pork and other recommended dishes, and ate very happily." ”
Lu Yu, Secretary of the Party Committee of Fulin Town, said: "Fulin Town has ignited the first wave of spring tourism boom in Changsha County through the Spring Rape Flower Festival this time. In the next step, Fulin Town will also be committed to the development of 'rural tourism + red tourism + research tour', and continue to leverage the upsurge of rural tourism through the holding of festivals. ”
Spring flowers only bloom for a while, but the peach cherry blossoms in spring, lotus in summer, chrysanthemums in autumn and plum blossoms in winter, Changsha has no off-season throughout the year; As the first hot theme of four-season tourism, flower-viewing tourism not only opens the prelude to the development of tourism economy in a year, but also the overall pattern of diversified economic integration and development.
Source丨Changsha Evening News