The jersey sponsors of the European Cup teams, the undercurrent of the three-point world is surging, and the championship depends on the fierce battle of the three bars and hooks!
The shirt sponsors of the 24 teams in this European Championship are counted.
The teams sponsored by the hook, three bars and leopards still account for the vast majority, of which the hook sponsors 9 teams, accounting for 37.5%, the three bars sponsor 6 teams, accounting for 25%, and the leopards sponsor 4 teams, accounting for 16.66%.
The remaining five teams are divided between three other brands. Compared to the last European Championship, there have been few changes to the shirt sponsors, with the exception of Italy's switch from the Leopard to the three-way bar.
Hooks: England, France, Portugal, Netherlands, Croatia, Slovenia, Poland, Slovakia, Turkey
Three bars: Germany, Spain, Italy, Belgium, Scotland, Hungary
Leopards: Switzerland, Austria, Czech, Serbian
Other brand one: Albania, Georgia
Other brand two: Ukraine, Romania
Other brand three: Denmark
Germany, as the host, just released a new national team jersey a few days ago to warm up for the event. The sponsor Sandao has carefully designed the home and away jerseys for the German team, especially the pink and purple gradient away games, which have been loved by countless fans.
However, on March 22, the German Football Association suddenly announced that the hook will replace the three bars as the official jersey supplier from 2027, providing jerseys for the German national team at all levels. Hook will become the exclusive equipment sponsor of the German men's football team from 2027 on a seven-year contract.
It means that more than 70 years of cooperation between Sandaokong and the German Football Association have come to an end. Three bars have been equipping the German team since 1954, with the only exception being in the 70s of the 20th century, when the German team wore jerseys produced by the Three Bars subsidiary.
During this time, Germany won four Men's World Cups, three Men's European Championships, two Women's World Cups, and eight Women's European Championships. Three bars and the German team, to achieve a win-win pattern.
The news came as a big shock to industry insiders. After all, as a local German brand, Three Bars has cooperated with the German men's football team for 77 years. Under the previous contract, the contract between Three Bars and the German Football Association (DFB) did not expire until 2034, and the DFB received 50 million euros a year in sponsorship from the German brand.
The German Football Association responded to the fans' doubts: "The hook has made the best economic offer so far". Several business media outlets have speculated that the final price of the partnership could be close to 100 million euros per year.
After the end of the 2022 Qatar World Cup, the sales of the champion Argentina's jerseys skyrocketed!
The reason why Germany's choice of hook surprised the outside world this time is that it gave up cooperation with local brands is also a big reason.
In fiscal 2023, the revenue of Sandaobar will be 21.427 billion euros (about 168.358 billion yuan), a year-on-year decrease of 5%, falling into a downturn. According to Hook's latest financial report for the third quarter of fiscal year 2024, the brand's revenue in a single quarter was US$12.4 billion (about 89.619 billion yuan), more than half of Sandaokong's annual revenue.
The three bars strategically abandoned the expensive sponsorship contract of the German men's football team, and should have chosen to "bend down and wait for the time" in the face of the hook's aggressive attack.
At Euro 2021, of the 24 national teams participating, 9 belonged to the hook and 8 belonged to the three-way bar, but the champion Italy belonged to the Leopards, who sponsored 4 teams.
Shortly after Italy's European Cup triumph, Sandaokong took over the team's sponsorship. In the summer of 2023, the Leopards ended a 25-year partnership between the hook and the Premier League. This month, the hook poached Germany from the three bars.
The three brands have a growing presence in the world of football, with their sponsorship lists rotating from week to week. But in the long run, the three bars, hooks and leopards will still have a monopoly on sponsorship of football teams and leagues.
Bend down and keep the points, wait for the time", from the fifteenth chapter of Luo Guanzhong's "Romance of the Three Kingdoms": "Bend down and keep the points, wait for the time, and don't fight with fate." ”
But it was said that Zhang Fei drew his sword and wanted to kill himself, Xuande hugged him forward, grabbed the sword and threw it on the ground and said: "The ancients said: 'Brothers are like siblings, and wives are like clothes. The clothes are torn, but they can still be sewn, and the hands and feet are broken, and the peace can be continued?'The three of us are righteous in Taoyuan, not seeking to live together, but willing to die together.' Although the city has been lost and the family is small, the brothers of the Anren Sect have died in the middle of the road? Besides, the city is not mine; although the family members are trapped, Lu Bu will not murder him, and he can still design to save him. The virtuous brother made a mistake for a while, why did he want to donate his life!" said and cried. Guan and Zhang Ju wept.
Bu Fear Xuande was puzzled, and first asked people to return to their families. When the two ladies of Gan and Elk saw Xuande, Gu said that Lu Bu ordered the soldiers to set the door of the house. It is forbidden for anyone to enter, and he often makes his concubines give gifts, and there is nothing lacking. Xuande said Guan and Zhang said: "I know that Lu Bu will not harm my family." "It is to enter the city of Sherüb. Zhang Fei hated Lu Bu and refused to go with him, so he went to Xiaopei with his second sister-in-law first. Xuande entered to see Lu Bu and thank him. Lu Bu said: "I don't want to take the city, because my brother Zhang Fei is drinking and killing people here, and I am afraid that there will be a wreck, so I came to guard the ear." Xuande said: "I want to let my brother stay for a long time." "The cloth is still pretending to let Xuande. Xuande resigned, and also lived in Xiaopei. Guan and Zhang were not angry. Xuande said: "Bend down and keep your points, so that when the time comes, you can't fight with fate." "Lu Bu asked people to send grain and satin horses. Since then, the two families have reconciled.
Zhang Fei drank and made a mistake and lost Xuzhou, Liu Xuande and Lu Bu exchanged stations, Lu Bu seized Xuzhou, and Liu Xuande succumbed to Xiaopei!
Liu Xuande did not blame Zhang Fei, but took the clothes of his siblings and his wife and endured the humiliation of his crotch.
The humiliation of the crotch can be seen in Sima Qian's "Historical Records: The Biography of the Marquis of Huaiyin": "There are insults to the young people in the Huaiyin Tuan...... The reproaches said, 'If you believe you can die, you will stab me, but if you cannot die, you will get out of my hakama'." So the letter looked at it, and he came out of the hakama and ambushed him. ”
In the Eastern Han Dynasty in which Liu Xuande lived, it should be possible to see some chapters of the "Historical Records", although it has not been widely disseminated, but the "Historical Records" has already seen the light of day during the period of Emperor Xuan of the Han Dynasty. Even if you haven't seen "Historical Records", you should have heard the story of Han Shin circulating in the market.
According to historical data, after the "Historical Records" was completed, Sima Qian asked his daughter Sima Ying to copy another "copy" of the manuscript of the "Historical Records" and leave it in Beijing to send to Emperor Wu of the Han Dynasty for review. The original manuscript was secretly sent to the daughter's in-laws at the foot of Mount Hua as an "original" for collection (i.e., the "famous mountain of Tibet" mentioned in the "Historical Records: Taishi Gongzi Preface").
Later, the "copy" is rumored to have been burned by the warriors ordered by Emperor Wu of the Han Dynasty, and the "Historical Records" we see today is the "original" handed down by Sima Ying's family, which was published publicly through Sima Qian's grandson Yang Yun.
Yang Yun, the youngest child, is the grandson of Sima Qian, and is the second son born to Yang Chang, Marquis of Anping, and Sima Ying after marriage.
In 68 BC, Huo Guang died, and Emperor Xuan of Han began to liquidate the Huo family. Huo Guang's son, Huo Yu, plotted a rebellion. In the fourth year of the festival, Yang Yun was the first to know the news that the Huo family was going to rebel, and the first to tell Emperor Xuan of Han to the secret. After the Huo family was flattened by the emperor, Yang Yun was promoted to Zhonglang General because of his meritorious informant, Fengping Tonghou, and Boyang.
On the occasion of exposing the Huo family's rebellion, he took the opportunity to write to Emperor Xuan of the Han Dynasty, requesting that the manuscript of the "Historical Records" that he had loved reading since childhood and which his maternal grandfather had secretly stored at home through his mother be published publicly. At this time, it had been more than 20 years since Sima Qian's death. According to the "Hanshu Sima Qian Biography", it is recorded: "When Emperor Xuan, Yang Yunzu, the Marquis of Pingtong, recounted his book, and then announced Yan. ”
The jersey sponsor is also the world's three points, which is in response to Luo Guanzhong's opening sentence: Speaking of the general trend of the world, it will be together for a long time, and it will be divided for a long time.
The rolling Yangtze River is passing away, and the waves are sweeping away the heroes. Success or failure turns empty. The green mountains are still there, and the sunset is red several times. On the white-haired fisherman river, accustomed to watching the autumn moon and spring breeze. A pot of turbid wine is happy to meet. How many things in ancient and modern times are laughing and talking. Excerpt from Yang Shen's "Linjiang Immortal".
In 1511 (the sixth year of Zhengde in the Ming Dynasty), Yang Shen won the first place in the palace examination. In 1524, because of offending Sejong Zhu Houxi, Yang Shen was sent to Yunnan to fill the army. He often traveled around and observed the customs of the people. Everywhere he went, he had to talk about poetry with local readers, leaving a large number of poems describing Yunnan. This word is one of them.
Through the narration of the rise and fall of history, the emotions of life are expressed, bold and subtle, high-pitched and profound. The upper part of the word sings through historical phenomena that the universe is eternal, the rivers are endless, and the green mountains are always there, but the heroes of the generations are all fleeting. Xia Yan expressed the lyricist's noble sentiments and open-mindedness, and he used the rise and fall of the past dynasties as a joke to help the wine, showing his contempt for the world, indifferent and free feelings. The tone of the whole word is generous and tragic, and when I read it, I only feel that it is full of breath and endless aftertaste, and I feel a lot of emotion in my heart.
The author has experienced more than 70 years of life, and he has seen through it, he is the white-haired fisherman in the word, sitting on the beach by the long river of history, watching the long river of history rolling eastward, at this moment time is frozen, he looks at the change of seasons and the change of times with the state of mind of a bystander, and suddenly feels that life is not like this? You stay or go, the four seasons still change, the dynasties still change, and life still grows old. In the face of a short life, why do we have to force anything? Although the state of mind at this moment is helpless, how free and easy.
Every morning, a pack of coarse grain biscuits (50 grams of small packaging), a glass of water, write such a football column small composition, the clever woman is difficult to cook without rice, so she has to hook and sink the past, "Folding the halberd and sinking the sand and iron are not sold, since the grinding and washing recognize the previous dynasty, the east wind is not with Zhou Lang, and the copper finch is deep and locks the two Qiao." Excerpt from Du Mu's "Red Cliff".
Xiao Du was well versed in politics and military affairs, and had a fairly clear understanding of the situation of the struggle between the central government and the feudal towns, and between the Han and Tibetans at that time, and once put forward some useful suggestions to the imperial court. If Meng Ke already knew the principle of "time is not as good as geography, and geography is not as good as people" in the Warring States Period, but Du Mu still attributed Zhou Yu's great victory in the Battle of Chibi to the accidental east wind, it is difficult to imagine.
The reason why he wrote like this is probably because he is conceited and knows the soldiers, and uses historical events to vent the depression and injustice in his chest. It also implies the sigh of "there is no hero in the time, making the shaft famous" when Ruan Ji Deng Quang Wu battlefield, but the words are very vague and not easy to see.
The European Cup is about to kick off, three points of the world, who can win the Toad Palace, the undercurrent is surging, capital is king, the battle of the three major sponsors is gunpowder, and the storm is rising!