According to IDC's relevant report, China's folding screen mobile phone market will ship about 7.007 million units in 2023, a year-on-year increase of 114.5%. Among them, in the fourth quarter of 2023, China's folding screen mobile phone market shipped about 2.771 million units, a year-on-year increase of 149.6%. IDC also said that since the launch of the first product in 2019, China's folding screen mobile phone market has grown by more than 100% year-on-year for four consecutive years.
In this context, China's folding screen mobile phone market has shown an unprecedented active trend, and major brands at home and abroad have entered the game, compared with light and thin, smarter, and price, and launched products with their own characteristics, sparing no effort to seize the share of this emerging market.
219 grams, 4.65 mm
vivo refreshes the upper limit of thinness and lightness of folding screen phones
On March 26, 2024, vivo released its new generation of folding flagship, the vivo X Fold3 series, including two mobile phones, vivo X Fold3 and vivo X Fold3 Pro. "The vivo X Fold3 series marks that the folding screen technology and experience have truly entered a mature period, and the folding category has truly entered the mass market. Huang Tao, vice president of vivo products, talked about his new products at the press conference, full of pride.
The biggest selling point of the new product is that it is thin and light. The vivo X Fold3 series adopts the "armor architecture" specially designed for folding screens, and its inner screen is made of UTG ultra-tough glass, which makes the minimum weight of this series of models reach 219 grams, setting a new record for the thinness and lightness of large folding (inner folding) models, which is comparable to the mainstream straight board flagship, and at the same time, the thickness of the vivo X Fold3 series is only 4.65 mm, breaking the industry record and once again leading the upper limit of thinness and lightness in the mobile phone industry.
Blue technology empowers to create stronger products
Not only thin and light, but also innovative technology is also the focus of competition for folding screen mobile phones.
Take the vivo X Fold3 series as an example. In terms of battery technology, the vivo X Fold3 series debuted semi-solid-state battery technology for the first time in the world, using second-generation silicon materials to solve the problem of low-temperature battery life, and improve energy density and flash charging speed, bringing users longer battery life. Vivo's cooperation with CATL also demonstrates its future-oriented technology layout.
In terms of performance, the vivo X Fold3 series debuted the third-generation Snapdragon 8 SPU flagship chip, the 6nm self-developed image chip V3, the Samsung E7 screen, the newly upgraded AI blue heart model, and the industry-leading Zeiss imaging system with an ultra-wide-area intelligent cooling system, and the measured vivo X Fold3 Pro Antutu score is as high as 2.169 million points.
At the same time, as a leader in the end-to-end application of AI large models, vivo's AI blue heart large model has comprehensive functions and strong capabilities, providing users with rich AI services. The vivo X Fold3 Pro leads the industry trend with its large-scale deployment of ultra-large parameters and has powerful AI service capabilities.
Origin OS 4 is loved by users for its smooth and stable performance, and its integration of the characteristics of the AI blue heart model makes the vivo X Fold3 series a leader in large-screen productivity. This series of mobile phones provides a variety of interaction methods to achieve efficient office and convenient operation.
In addition, the vivo X Fold3 series also supports five-terminal collaboration, realizing unlimited possibilities for cross-screen office and file access. Its global signal amplification system ensures stable communication, while dual-diaphragm anti-leakage speakers and AON hardware intelligent anti-peeping technology ensure the user's call and screen data security.
Behind this is the empowerment of vivo's "blue technology". As the technical cornerstone of vivo's good products, "blue technology" has always been in the process of evolution and iteration. The vivo X Fold3 series is equipped with the newly upgraded blue ocean battery life system and AI blue heart model, as well as the two leading track technology matrices of image and system, marking the beginning of vivo blue technology to lead the technological evolution of the industry.
The vivo X Fold3 series has achieved breakthroughs in body design, battery technology, and performance configuration, setting a new benchmark for the foldable screen mobile phone market. The price from 6999 yuan is also relatively close to the people.
Industry experts predict that the folding screen mobile phone market will continue to maintain rapid growth in the next few years, showing a trend of a hundred flowers, and the price will further decline, so that more consumers can afford to use folding screen mobile phones. The market competition will also be further intensified, and brands need to further dig into consumer needs and work hard to stand out in the fierce competition.
[If you have news clues, please report to us, once adopted, there will be a fee.] WeChat attention: ihxdsb, QQ: 3386405712]