Netizen: I have tried Xiaomi SU7, and the oil car within 2 million will be cool!

"All the oil trucks within 2 million were killed, and the first air spring + CDC electromagnetic shock absorption was sporty and comfortable."

A picture is circulated on the Internet,No head、No end to comment on the Xiaomi SU7Test drive experience,Strictly speaking, there is no need to pay attention to this kind of completely nonsense、Exaggerated wording。

Netizens in the comment area also affectionately called them "coarse grain fans".

Xiaomi SU7 will announce the real price on March 28, which is indeed a big move in the automotive circle, to admit the importance of Xiaomi's first model, after all, this is a product that Lei Jun has gambled on for many years.

Of course, it also needs to be analyzed from a mechanical point of view and a market point of view, if this Xiaomi SU7 can really kill all the oil cars within 2 million, it also means that Porsche, Mercedes-Benz, BMW, Audi and other century-old companies are not as good as a Xiaomi car that has not yet officially launched a car in the matter of making cars.

Marketing is the right way to make the product known, not to let more people know about it in this magical way.

Xiaomi SU7 is positioned as a 5-meter pure electric car, but because of the structural design and battery pack problems, although the size is large, all companies have not yet solved the problem of "compression space" caused by structural design.

The battery pack used by Xiaomi is still procured, and the battery pack provided by its supplier is huge in size and has obvious thickness, which is very unfriendly for a sedan with a sporty positioning.

One is that the positioning and sports products themselves need lower ground clearance, which will definitely compress the riding space and riding posture in the car, and the other is that all the battery packs will seize the riding space, which also leads to the Xiaomi SU7 will face the problem that the vertical space in the car is not good enough.

Xiaomi Lu Weibing wanted to interpret the space performance of Xiaomi SU7 not long ago, Lei Jun also showed the trunk space of Xiaomi SU7, but the results were not very good, itself is pure electric, the dual positioning of the sedan squeezes the riding space.

As for the "coarse grain fans" that "all the oil trucks within 2 million have died", it can only be analyzed from the future sales situation.

From the perspective of the market, the sales performance of more than 200,000 pure electric cars is not optimistic, and the best-selling model in the market is Model 3, with monthly sales of about 10,000 units, followed by ZEEKR 007, Han EV and other models.

It is true that Xiaomi's intelligent ecology is an important selling point, but the logic of car consumption is completely different from that of mobile phones.

Cars need to take into account brand value, comfort, space performance, performance, handling, ecological intelligence is the second echelon of attraction, at present, Xiaomi SU7 styling design is unconventional, can attract many consumers.

But the question is how to use pricing to guide users to focus on performance, sport, and handling, while giving up the most basic space advantage of a car.

Tesla has already given the answer, the mid-term facelift model Model 3 can be regarded as one of Tesla's blockbuster models in recent years, but it is still not as good as the backward Model Y, because the latter has a larger size, better space and better comfort.

We don't talk about whether the oil car within 2 million is going to defeat Xiaomi SU7, which is a very low-level and personal subjective statement that abandons the facts.

From the perspective of the market, if Xiaomi cars want to succeed, the pressure of relying on a Xiaomi SU7 alone is huge, on the one hand, as the first car, the market will have more wait-and-see attitude, whether the product is stable needs to be tested, and the so-called "fan" group, can buy a pure electric car of about 200,000 by swiping a card, this matter needs to be analyzed.

Relying on the phrase "Xiaomi's huge fan base" alone cannot solve the market pressure.

On the other hand, Xiaomi SU7's opponents are stronger, and the main direction of consumption in the market of more than 200,000 is fuel vehicles, hybrid models, pure electric SUVs, and finally pure electric cars.

In the end, how many users will choose Xiaomi SU7 is a matter that needs to be considered.

All in all, in such a powerful market in 2024, it is difficult for a product that is positioned as a sport, pure electric, and sedan to really open up the big market, and Xiaomi's focus is most likely on the second and third models, and it is possible to succeed by choosing a model that incorporates user needs into the product gene.

Otherwise, in the current market, it is unrealistic to rely on fan groups and marketing to win.