The Summer Palace in spring is like a flowing picture, slowly unfolding in the long river of years. The spring breeze gently blows across the lake, creating layers of ripples, as if telling a story of thousands of years. On March 25, Caitang, a domestic makeup brand, held a press conference for "Inbound Guanyi" at the Summer Palace, and joined hands with the Summer Palace to launch the "Guanyi" series.
The Summer Palace is the largest surviving imperial garden in China, and it is not only a witness to history, but also a source of inspiration for the beauty of Chinese culture. According to reports, the "Guanyi" series of makeup is inspired by this royal garden, inspired by landscape architecture, drawing on the garden layout of virtual and real, starting from the light and dark structure of the Chinese bone phase, the solemn and mysterious Buddha Xiang Pavilion, the agility and elegance of the middle of the painting, the graceful elegance of the Jade Belt Bridge, and the simplicity and heaviness of the 17-hole bridge, which are skillfully integrated into the appearance design of the Caitang three-color contouring plate, small round tube foundation, three-color concealer plate, and makeup primer, and integrates the gardening art adapted to local conditions into the natural expression of makeup. Let consumers feel the beautiful scenery of Yihe while applying makeup.
In addition, the landscaping art of the Summer Palace has many similarities with the makeup techniques of Tang Yi, the founder of the Caitang brand. For example, they share the art of chiaroscuro, the interweaving of fiction and reality, and blank space. From the "Celadon Series", the "Zhengqing" series, and then to the "Guanyi" series, Caitang has always customized makeup products that are more suitable for Chinese faces from a unique aesthetic perspective, so as to tap into the more unique, natural and flexible original beauty of each person. In response to this concept, Tang Yi mentioned that the word "Yi" in "Guanyi" not only represents the royal garden of the Summer Palace, but also has the metaphor of "face", he said: "Guanyi is also a view of oneself. In the concept of Caitang, makeup is not only an external modification, but also an internal expression. The Guanyi series hopes to let people better observe themselves and understand themselves through makeup, so as to achieve the realm of makeup and people. ”
In order to further awaken the cultural self-confidence of the Chinese people hidden in their genes and build a unique Chinese aesthetic framework, Caitang also joined hands with brand ambassador Chen Turin to shoot a Guanyi aesthetic film. In the short film, Chen Turin walks through the Summer Palace with fresh and elegant makeup, interpreting the beauty of Chinese style through a poetic dialogue between the past and the present.
In addition, at the press conference, Tang Yi and Chen Turin also released the new Guanyi makeup "Green Mountains and Green Water Makeup", and shared the makeup creation concept, the silhouette of the rolling mountains at the eyes, and the lips are dotted with water and blue waves. Tang Yi specifically mentioned, "Green mountains and green water makeup can reflect Chinese beauty, and it is also an expression of Chinese makeup in my mind." I hope that more girls will turn into green mountains and green waters together this spring, feel the lakes and mountains of the Summer Palace, and everyone can become their own scenery. ”
The reporter learned that in 2024, the Caitang brand will usher in its 10th anniversary. As a professional makeup artist brand customized for Chinese faces, Caitang has always been based on professionalism, and specially invited Yang Dan, Jin Helong, Mu Jianming, and Hua Tianqi four star makeup artists to the press conference site, and officially announced that they have become Caitang's special celebrity makeup artists. In this regard, Tang Yi said, "Caitang is a professional makeup artist brand, and the original intention of our design and development of each product is to hope that it will be convenient to operate and have outstanding makeup effects. What's more, Caitang hopes to teach everyone to wear their own unique makeup. In the future, makeup artists will not only participate in the research and development of our products, but also design and share more wonderful makeup looks for everyone. ”