has experienced glory and reached the trough. From leaving Nissan, and then tossing and turning back to Dongfeng Nissan, Dongfeng Venucia is facing a new round of price war and elimination in the domestic automobile market, of course, for Venucia, the market test seems to have just begun.
In the face of continuous changes in the market, even with Nissan as the "backing" of Venucia, it still failed to find a breakthrough, and in 2023, Bin has made outstanding achievements, but with the decline in Nissan's sales, the development of Venucia has also entered a "stagnation period".
The competitiveness of fuel vehicles is weak
Venucia V and Venucia Star, which were pinned on by Venucia, have basically lost their original competitiveness in the fuel vehicle market. Since November last year, the sales volume of the Venucia big V has failed to exceed 1,000 units in a single month. Sales in February this year were only 744 units, down 22% month-on-month.
The sales of Venucia Star are even more bleak, with only 75 units sold in February this year, and after entering 2024, the monthly sales of Venucia Star have remained below 100 units.
Of course, in addition to the competitive pressure given by competing models, there are also some problems with the product strength of Venucia V and Venucia Star itself. For example, Venucia V and Venucia are equipped with 1.5T, from the aerospace Mitsubishi engine model A415TD engine, although the book data of this engine is good, but in front of the domestic engine, it has obviously lost its sense of cognition.
New energy vehicles do not lead to sales
Last year, Venucia will focus on the field of new energy, no longer develop new pure fuel vehicles, and launch no less than two new energy models every year, covering multiple product series, to meet the travel needs of different consumers, with an annual sales of 300,000 units of the system capacity, and gradually challenge the annual sales of 500,000 units, and finally become the second growth curve of Dongfeng Nissan.
At the same time, after the new energy vehicle market has become a wind vane, Dongfeng Venucia has successively launched three new energy products, including Venucia large V DD-i plug-in hybrid, Venucia VX6, and Venucia large V hydrogen realm.
But in fact, Venucia's new energy models have not driven Venucia's overall growth.
Last year, the sales volume of the Venucia DD-i was still above 2,000 units, and in September and October last year, it reached 2,599 and 2,667 units, respectively. However, entering 2024, the sales performance of the Venucia DD-i is very sluggish, with sales of 883 units in January this year, falling below 1,000 units, and only 792 units sold in February this year, a month-on-month decline of 10.3%.
Also suffering from a decline in sales was the Venucia D60 EV, which sold 632 units in February, down 47.4% month-on-month from 1,203 units sold in January.
In addition, the sales of the Venucia VX6, which has just been launched, are even more sluggish, with sales of only 386 units in February this year, compared with 545 units in January, a month-on-month decrease of 29.1%.
Written at the end of the article
In the face of changes in the market environment, the competition in the domestic automobile market will be further intensified in 2024, and the concern in the further future is how to deal with the problem of dual-track stalling.