On March 25, Heytea officially announced that it would link up with Pamela Reif, the world's top fitness blogger, and invite her to serve as HeyTea's 2024 "Health Recommendation Officer" to work with Heytea to promote healthy tea drinks and a joyful lifestyle. Focusing on the theme of "Light Burden, True Health", the two parties will cooperate and launch a variety of light burden series of healthy tea products exclusively recommended by Pamela, combining Heytea's classic best-selling drinks, to bring consumers a refreshing and delicious beverage experience.
Heytea has always insisted on using the true quality raw materials of "real milk, real tea, real fruit, and real sugar" to make drinks, and its insistence on real quality raw materials has made Heytea recognized by Pamela. This time, the raw materials of a variety of healthy tea products recommended by Heytea "Pamela Light Burden Recommendation" have been strictly checked by Pamela, the world's top fitness blogger, and the recommended drinking method has been personally adjusted to consumers, which is the first time in the new tea beverage industry.
Creating a new "light burden" drinking method for tea drinks, Heytea brings healthier tea choices
The theme of the cooperation between Heytea and Pamela is inspired by the real quality raw materials of Heytea's products "real milk, real tea, real fruit, and real sugar", as well as the refreshing taste characteristics of Heytea drinks, and also combines the healthy diet and lifestyle advocated by Pamela. As an important embodiment of the cooperation between Heytea and Pamela, the two sides have jointly strictly screened out drinks with both refreshing taste, low calories and no additional added sugar, which are based on Heytea's classic refreshing drinks, and integrate drink options such as "recommended ice amount", "no additional sugar", "green and jelly", "de-pop and bounce jelly" and other beverage options to create the same drinking method of Pamela, bringing the "Pamela Light Burden Recommendation" series.
At present, there are 11 types of tea drinks with refreshing taste, including succulent grapes (first), cool blackberry mulberry (first), coconut mango, duck happy light lime tea, green light lime tea, fleshy green grapes, full cup of red grapefruit (first), green grape light lime tea, super refreshing passion fruit, super refreshing passion fruit, and pure green tea queen. Among them, many classic drinks have become popular on social platforms due to their refreshing taste and healthy ingredients, which have aroused the popularity of fitness people. According to the same way as Pamela, the lowest calorie after pure green tea is close to 0 kcal, the calories of the all-time popular succulent grapes are less than 1 pear, and the calories of cool blackberry mulberry are less than half a pear.
In Pamela's previous tasting experience, the classic popular succulent grape (first) was particularly loved by Sister Pamela for its light taste, unique tea aroma, and freshly peeled fruit quality, and became the key recommended drinks in the "Pamela Light Burden Recommendation" series together with Cool Blackberry Mulberry (first), coconut mango, Yaxixiang Light Lemon Tea, and Luyan Light Lime Tea.
At present, the "Pamela Light Burden Recommendation" drink has been officially launched on the Heytea GO applet, and the menu is synchronized with the same healthy drinking method of the new Pamela, so that users can easily customize the same "light burden" Hey Tea of Pamela, and have an in-depth understanding of the "recipe reveal" information of the same Pamela drink. During the event, Heytea will also join hands with Pamela to continue to distribute the "light burden" series of drink benefits. From March 29th to March 31st, Heytea will open a limited-time welfare activity of "Light Burden" in offline stores, where users only need to wear sportswear to the store and shout the theme slogan of "Light Burden, Really Healthy" to the store staff, and they can enjoy the 88% discount on a single cup of "Pamela Light Burden Recommendation" series of drinks, and experience a healthy and light ordering method. In addition, there is also a "Pamela Light Burden Recommendation" double-cup package activity, and an 88% discount "Light Burden" drink coupon discount.
True quality raw materials lay the foundation for healthy tea drinking, and Heytea and Pamela explore a healthy lifestyle
As a super blogger in the global fitness field, Pamela has always had a strong interest in Chinese culture and has a habit of drinking tea every day. Last year's trip to China unexpectedly exposed Pamela to Heytea drinks and after trying pure green tea for the first time in the brand's stores. The light taste of Hey Tea and the natural sweetness of the tea left a deep impression on Pamela, and the two sides formed a fate.
Pamela's daily diet pays great attention to food labeling and nutritional content, requiring ingredients to be as natural as possible, and believes that the health of the product ingredients ingested by the human body is far greater than the impact of calories on health. This pursuit of raw material quality and health concept has a high degree of compatibility with Heytea. Since its inception, Heytea has insisted on providing consumers with healthy drinks of "real milk, real tea, real fruit and real sugar", thus becoming the founder of healthy tea drinks.
In 2023, Heytea will take the lead in fully disclosing the formula raw materials of products in the industry, and will disclose the formula raw materials of more than 40 products through the "HeyTea GO" WeChat mini-program, involving the traceability information of more than 40 kinds of raw materials such as real original tea, real fruits, real milk, and real sucrose, as well as product nutrition content reports. At present, Heytea has completed the comprehensive disclosure of formula raw materials for existing drinks, and continues to promote and improve the disclosure of formula raw material information of new products on the line. In addition, Heytea also jointly launched the "New Tea Drink Formula Transparency and Product Health Initiative" with People's Daily Online and People's Health, advocating the industry-wide disclosure of product formula raw material information, improving product nutrition labeling, and bringing open, transparent and healthy new tea drink products to users.
Pamela also learned about Heytea's product formula disclosure measures before, and fully affirmed the positive significance of Heytea taking the lead in disclosing product formula raw materials in the industry. She said that Heytea's efforts in the disclosure of product nutrition information and the promotion of the quality upgrading of the industry coincide with its own requirements for the natural health of food raw materials and strict standards for the openness and transparency of nutritional information, and she looks forward to the two sides working together to bring more healthy life concepts and healthy tea drinking methods to consumers.
In the future, Heytea will continue to bring consumers healthier tea products and drinking methods from the aspects of supply chain raw materials, product research and development, and store production, so as to promote the active practice from healthy tea to healthy lifestyle.