Since last year, the children's early childhood education chain brand Gymboree has been exposed to the news of sudden closure and relocation in many places across the country.
According to Modern Express, on March 19, three Gymboree stores in Nanjing suddenly closed at the same time, "Suddenly I received news that the store was closed." "A lot of the kids had classes that day, and when they arrived at the store, they found the door closed. "I just paid the renewal fee two days ago, but I didn't expect it to close. ”
According to the Modern Express, on March 20, the reporter came to Gymboree Nanjing Jiangning Jingfeng Center Store and Huacai Tiandi Center Store. The reporter found that the situation of the two stores was the same, the door was locked, there were still some items left in the store, and the glass door was pasted with a "Letter to Parents", and the payment was made on March 18. In addition, there are 3-4 group QR codes pasted on the glass door, prompting consumers to scan the code to enter the group for negotiation.
Image source: Modern Express
At the entrance of the Gymboree Huacai Tiandi Center store, two mall staff maintained order on the scene and asked parents to register their information. One of the mall staff told reporters: "The door did not open on the morning of the 19th, and the parents sent their children to class to find out about the closure of the store, so they called the police on the spot." A parent who came specially said that his child still had more than 10,000 classes to attend, "On the evening of the 19th, I heard my wife say that Gymboree was closed, so I came to see if there was anyone in the store." It's so sudden. ”
Image source: Modern Express
Ms. Cao's (pseudonym) child still has more than 10 classes at the Gymboree Huacai Tiandi Center store. She said: "My loss is small, and there are many parents who have not attended a single class. On March 17, the sales were still selling lesson bags to parents as normal. The reporter learned from Ms. Cao that only 210 parents in her parent rights group have registered their remaining class hours, with the lowest being 2 and the most being 127.
Image source: Modern Express In the "Letter to Parents", Gymboree Nanjing Center said: "From March 19, 2024, Gymboree Nanjing Jiangning Jingfeng Center, Huacai Tiandi Center, and Jiangbei Hongyue Center will suspend operations and suspend teaching services to find new investors and capital injections. After the reporter checked the official website of Gymboree, he found that after the closure of these three stores, Gymboree only had one store left in Nanjing. The reporter called the store, and the customer service said that the store was operating normally and was not the same owner as the three stores in the urban area.
On the afternoon of March 20, the staff in charge of follow-up placement on behalf of Gymboree posted a "Solution Outline" in the consumer docking group, giving 3 solutions. "1. Refund. After clarifying the refund amount, the refund is carried out, assuming that all parents are refunded, and ideally repaying 1 million yuan a year, it is expected to take 30 years. 2. Crowdfunding classes. Crowdfunding by parents, re-hiring teachers to resume classes. 3. Divide classes. Communicate with different institutions within 2 kilometers of the institution, including but not limited to early education, childcare, art, calligraphy and other courses at different stages, with the approval of parents, and transfer classes. ”
The "Solution Outline" also said: "At present, the capital chain of Nanjing Gymboree is completely broken, according to incomplete statistics, the current salary, shopping mall rent arrears, student class hours, and other debts, a total of about 28 million." ”
For the 3 solutions given by Gymboree Nanjing, many parents think that they are not sincere. "It's been 30 years, how embarrassed to say it. "Do you want parents to raise their own funds? "Triage seems reliable, but won't other institutions let us buy lesson bags?"
As a well-known chain early education institution in China, Gymboree has been deeply involved in the tide of public opinion such as store closure and difficulty in refunding fees in recent years, and has been exposed to the news of sudden store closure in many places across the country.
On December 22 last year, Gymboree's Beijing Dongcheng Center store suddenly closed. A number of parents said on social media: "At the beginning, the Gymboree staff said that the closure of the store was a problem with rent, but there were no classes for the past two weeks, and the store may be closed and reopened within two kilometers." ”
At the end of that year, Gymboree closed its stores in several centers in Beijing. In addition to the Dongcheng Center store, Beijing Songjiazhuang Center, Fangshan Changyang Center, Shijingshan Taihe Cuiwei Center and other stores were suddenly closed. According to The Paper, at the end of last year, the Gymboree Early Education Institution located in Jiuliu Square in Pudong New Area informed parents that it would close its store at the end of December, and subsequent courses that were not completed could be transferred to other stores or transferred to other institutions through cross-industry cooperation. In addition to the 96 Square store, Gymboree has a number of stores in Shanghai that have closed or are about to close.
In addition, late at night on January 23 this year, Gymboree suddenly announced that it would simultaneously close 4 stores in Shenzhen from now on, including Nanshan Vientiane World Store, Nanshan Garden City Store, Futian SCP Center Store, and Phuket Vientiane City Store. There are more than 2,000 parents affected by the two stores of Vientiane World and SCPG Center alone.
It is worth noting that many of Gymboree's stores are still on sale before they close.
"At the beginning of December last year, the sales were still peddling courses, saying that the year-end event was very discounted. The day before the announcement of the merger, classes were still in session, and the water and electricity suddenly went out. Some parents reported to the reporter of Nandu Bay Finance Society that this behavior is tantamount to "harvesting the last leek before running away".
Cheng, a parent who enrolled in classes at the MixC store in Nanshan, Shenzhen, said, "It was too sudden, the day before it was still selling promotions, and the store was notified to close the store the next night." At the end of last year, I just paid nearly 40,000 yuan in tuition and only took a few classes. ”
According to the official website, Gymboree entered the Chinese market in 2003, with more than 400 franchise centers, covering nearly 150 cities across the country, and accumulating more than one million Chinese customers.
According to Jiupai Finance and Economics, after the store closure turmoil, Baby Love (Shanghai) Cultural Development Co., Ltd., registered by Gymboree Group in Shanghai, has been included in the list of restricted high consumption. In January, when parents were intensively filing lawsuits, the three subsidiaries of Gymboree Group in Beijing, Shanghai and Tianjin changed their legal persons almost simultaneously.
A staff reporter surnamed Yao from the Gymboree Shanghai store, the group headquarters is trying to solve the dilemma of the capital chain, and has reached mediation with some parents, and will pay the relevant payments after May, saying that "the funds have been received this month." ”
According to the letter network, in the eyes of parents, such a large-scale training institution whether it is open or closed, it is impossible to make a momentary decision, and at the last moment of closing the store to urge parents to register for classes and pay tuition, it is equivalent to "picking wool" at the last moment, which is not only irresponsible to children, but also deceives consumers.
Liu Qiaoqiao, a lawyer at Shandong Yuanding Law Firm, also believes that if the staff knew about the closure of the store in advance, but still sold the course, then there was a suspicion of sales fraud.
According to the New Yellow River, Huang Xiwen, a lawyer at Shandong Zhengdu Law Firm, believes that the temporary closure of educational institutions can be regarded as a breach of contract with consumers. Since the educational institution is no longer able to perform the service contract, the consumer has the right to claim compensation from the educational institution for the cost of the service that has not yet been provided. According to the relevant laws and regulations, since the contract established in accordance with the law is legally binding on the parties, the parties shall perform their obligations in accordance with the agreement, and shall not modify or terminate the contract without authorization.
In the case of beauty establishments, gyms, restaurants and other places that have been closed due to poor management, due rent and other reasons, consumers are reminded that before applying for a similar membership card, they should first inquire whether the institution has business qualifications, social reputation, viability and other relevant information to ensure that their economic interests are not harmed.
Source of this article: Morning News
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