#娃哈哈为什么干不过农夫山泉#农夫山泉是用卖保健品的方法卖饮用水. Wahaha sells drinking water by selling food. So Wahaha can't sell Nongfu Spring.
The first product launched by the founder of Nongfu Spring was a health care product, turtle and turtle pills. At that time, the name of the company was Yangshengtang. The way to play health care products is to have high gross profit on products, high rebates on channels, create selling points that move people's hearts, and strong and efficient advertising.
At that time, the advertising slogan was "The grace of nurturing cannot be repaid". It is the card of filial piety.
Yangshengtang turtle and turtle pills have also been controversial and have also been exposed by the media, and were later discontinued in a condemnation, but the product harvested the first pot of gold for it.
Using the gameplay of operating health care products, using "Nongfu Spring" as a registered trademark, and creating a concept of "natural water", it is easy for people to have the illusion that they are selling natural spring water. In addition, the natural and health are linked together, so that the water of the Xin'an River Reservoir will be high, the cost will be low, the price will go up, the channel profit will be more, and the advertising cost will be more, and it will naturally sell well.
On the other hand, Wahaha has been ensuring the quality of its products according to food standards, safety and purity. Doing things in a down-to-earth manner, with high costs, low prices, and low channel profits, naturally cannot sell Nongfu Spring.
