As a brand that will not be used as a brand slogan, the promotion of OnePlus Ace3V may be a bit unsophisticated this time.
On March 21, OnePlus released the new Ace 3V, shouting the slogan of the first AI mobile phone for young people, with a starting price of 1999 yuan.
Putting aside the price of mobile phones, it is very simple for young people to want an AI mobile phone, which can be installed with WPS, the Meitu App, Baidu and Douyin.
You can enjoy many AI functions such as text, pictures, Wenxin Yiyan and video, and most of them are free, which can save the 1999 yuan.
Today's mobile phone competition is particularly fierce, especially in the thousand-yuan machine market.
As a newcomer, OnePlus will frequently release new phones in 2023 and want to capture the thousand-yuan machine market, but its market share is really not high, hovering around 3%.
Li Jie, the head of OnePlus, estimates that there will also be pressure, after all, within three years, OPPO will inject 10 billion into OnePlus mobile phones alone.
Now that it's almost halfway through, if the money is spent and the share and sales don't rise, I'm afraid no one will be happy at that time.
The boss has a heavy task and the employees are also under pressure, so you can see that OnePlus mobile phone public relations Cai Zuxuan took Weibo as the main battlefield and conducted various public opinion battles with Redmi.
Now this kind of public opinion war has been extended to the press conference, but OnePlus may have used a little too much force this time, and it may really be illegal propaganda.
At the press conference of OnePlus Ace 3V, Li Jie shouted the promotional slogan of the mid-range eight-crown champion, which is indeed a bit outrageous, and the champion is not so easy to be.
It can be seen that the official definition of the eight crowns of OnePlus Ace 3V is:
Texture Champion, Performance Champion, Cooling Champion, Game Champion, Endurance Champion, Eye Care Champion, Network Champion, AI Champion.
It is worth mentioning that these championships are not in quotation marks.
First of all, let's clarify the concept of mid-range mobile phones, the general industry will be more than 3000 yuan price of mobile phones called high-end machines, mid-range phones are generally 2000-3000 yuan price range of mobile phones.
Let's take a look at the eight crown titles of the next plus Ace 3V, first of all, the texture, this is generally a subjective feeling, in fact, everyone's judgment of texture is different, OnePlus Ace 3V gives itself a championship is really outrageous.
In fact, it is a performance champion,The performance of the industry is generally a running score,3000The running score of the mobile phone within 3000 yuan has not been able to exceed the OnePlus Ace3?I'm afraid that many mobile phones equipped with 8Gen3 will not be recognized。
Heat dissipation and battery life are the same, this can be judged by accurate data, but OnePlus did not come up with accurate data to confirm this at the press conference.
As for the game champion, it's also ridiculous, at least add a schedule, and there are so many games on the market, does OnePlus Ace 3V dare to guarantee that every game can surpass all mid-range phones?
What's more interesting is that on the product introduction page of the Ace 3V on OnePlus's official website, OnePlus does not mention any champion as a selling point, which shows that OnePlus's legal affairs are still of a high level, after all, this kind of publicity on the webpage, as long as it is reported, it will basically be fined or ordered to rectify.
According to Article 9 of Chapter 2 of the Advertising Law of the People's Republic of China, advertisements are not allowed to use terms such as "national", "superlative", "best", etc., and it is clear that the eight champions of the OnePlus Ace 3V clearly violate the Advertising Law.
Speaking of this, we have to mention the hammer mobile phone of the year, because of the use of "top" absolute terminology, and the quotation of 'the world's second best smartphone.
In February 2015, the Haidian Branch of the Beijing Municipal Administration for Industry and Commerce officially ruled that Hammer Mobile was the "second best smartphone in the world" in violation of regulations, and ordered it to stop publishing illegal advertisements and make public corrections.
OnePlus Ace 3V's description at the press conference,Obviously, it has violated the law,Even misled many consumers to buy this mobile phone,If subsequent consumers find the phone and reach the description of the eight crowns,In fact, you can report it,Ask OnePlus to apologize or even compensate。
It is worth mentioning that this OnePlus Ace 3V press conference, Li Jie's PPT was also complained by Li Nan, he said that any complaint can be copied into PPT, so please indicate a citation source, are international manufacturers so unparticular?
Now that AI is popular in the world, OPPO has also quickly made adjustments, saying that it has officially entered the era of AI mobile phones.
But here is still a reminder to consumers, AI mobile phones are still gimmicks, many functions are actually not just needed, buy mobile phones must be cautious, do not be taken to the pit by various slogans.