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The national team shot, and the 100 billion red flag jumped for the second time

The national team shot, and the 100 billion red flag jumped for the second time

As a "national car", the Hongqi brand has achieved a great rejuvenation in six years and has become the first independent luxury brand. Now, on behalf of the national team, the 100 billion red flag has opened the first shot of the electric counterattack, and it is bound to achieve a second leap.

1. Sales have skyrocketed 80 times in six years

In 1958, China's first car, Hongqi CA71, was born in Changchun FAW.

In the following decades, Hongqi Automobile appeared on many important occasions in the country, experiencing and witnessing one important historical moment after another.

At this stage, the Hongqi car shoulders the historical mission, carries the national emotion, and is like a totem in the minds of the Chinese people.

In 2018, FAW launched the "revival plan" of the Hongqi brand. Hongqi Automobile, which has the reputation of "national car", once again shoulders the important task of industrial revitalization entrusted by the times. Since then, Hongqi Automobile has entered a new stage and begun to enter the homes of ordinary people.

The national team shot, and the 100 billion red flag jumped for the second time

Hongqi Automobile has created a miracle, and in just one year, annual sales have surged from thousands to 33,000 units, and then it has jumped almost exponentially, from 100,000 to 200,000 units, from 300,000 to 370,000 units.

In six years, Hongqi's sales have achieved a leapfrog growth of nearly 80 times, ranking first among independent luxury car brands. Such an astonishing result is not an exaggeration to describe it as a "miracle".

On the list of China's 500 most valuable brands in 2022, the Hongqi brand has a brand value of 103.608 billion yuan, ranking first in the passenger car brand industry, becoming the first passenger car brand in China with a value of more than 100 billion yuan.

2. The second jump of 100 billion red flags

Of course, Hongqi did not stop there, but fully embraced the new era and started a new journey non-stop.

In 2023, Hongqi announced All IN New Energy, "writing a new chapter in the second phase of the development of the new Hongqi brand".

At the same time, Hongqi officially released the independent brand of "Hongqi New Energy", and announced a new new energy brand Logo - "Qimiao Wings", demonstrating the determination to anchor the new energy track and opening a new "Hongqi era".

Entering 2024, Hongqi has accelerated the pace of electrification and recently launched the blockbuster model Hongqi EH7.

The national team shot, and the 100 billion red flag jumped for the second time

As the first new energy product launched by Hongqi this year, and the first model after the independent operation of the "Hongqi New Energy" sub-brand, Hongqi EH7 is positioned as a medium and large luxury pure electric car, with a total of 5 models and an official guide price of 229,800-309,800 yuan.

In this segment, many car companies have product layouts, and the competition is not fierce, and they dare not enter the market without a killer feature. Hongqi New Energy's first model dared to start here, showing strong self-confidence.

Some analysts believe that Hongqi EH7 is expected to redefine medium and large luxury pure electric cars, making a good start for Hongqi's second leap.

The national team shot, and the 100 billion red flag jumped for the second time

3. The national team starts a counterattack

The launch of Hongqi EH7 means that FAW Hongqi represents the "national team" and starts the electrification counterattack.

First of all, a major breakthrough in appearance has been made, showing an unprecedented change.

Different from the stable and solemn design form of traditional Hongqi luxury cars, Hongqi EH7 adopts a new design concept of "natural and flexible aesthetics", with a smiling front face, dynamic body, hidden door handles, and lifting integrated tail canards, etc., which not only constructs exquisite and luxurious taste, but also presents a young and fashionable appearance.

If you cover the logo, you may find it difficult to recognize that this is from Hongqi, which can be called a "brand-new" Hongqi car.

The national team shot, and the 100 billion red flag jumped for the second time

Secondly, from the perspective of the core three-electric performance, Hongqi EH7 is fully qualified to enter the first echelon of pure electric sedans in 2024, and it also has the leading strength in the same class in many aspects.

Equipped with a 111kWh large battery, the CLTC range can reach up to 820km, the peak charging power is 365kW, and the energy can be replenished for 215km in five minutes, and the power is almost attenuated at minus 10 degrees Celsius, and the retention rate of minus 20 degrees Celsius is 90%, leading the industry in low-temperature performance.

The dual-motor version has an industry-leading top speed of 22,500 r/min, a 0-to-100 km/h acceleration time of 3.5 seconds, and a braking distance of 35.3 meters from 100 km/h to 0.

The national team shot, and the 100 billion red flag jumped for the second time

Finally, with five-star quality, we will create a national car level safety guard.

The cage body structure, the amount of high-strength steel reaches 74%, which meets the C-Ncap and Euro Ncap double five-star collision standards, escorting the safety of users;

Hongqi's self-developed power battery system is the first to create a six-sided three-dimensional insulation protection scheme, leading the battery safety industry, and the sealing and waterproof ability is outstanding IPX8, and it has passed the test of 60 hours of immersion in 1 meter of water.

It is equipped with front and rear AEB functions, develops intersection AEB functions, and improves the longitudinal active safety performance of the vehicle, which is leading in China, and has real-time monitoring of six major systems of body, chassis, power, energy, intelligent driving and entertainment, and has an AI health assistant.

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