國家隊出手了，千億紅旗二次躍遷

作為“國車”，紅旗品牌用六年時間，實作了偉大複興，成為自主第一豪華品牌。而今千億紅旗代表國家隊，開啟打響電動化反擊戰的第一槍，勢必要實作二次躍遷。

1. 銷量六年暴漲80倍

1958年，中國第一款轎車——紅旗CA71，誕生在長春一汽。

此後幾十年，紅旗汽車出現在國家多個重要場合，親曆和見證着一個又一個重要曆史時刻。

這個階段的紅旗車，肩負着曆史使命，承載着民族情感，在國人心目中猶如圖騰一般的存在。

2018年，一汽開啟了紅旗品牌的“複興計劃”。有着“國車”美譽的紅旗汽車，再次肩負起時代賦予的産業振興重任。從此紅旗汽車進入新階段，開始走入尋常百姓家。

紅旗汽車創造了奇迹，短短一年時間，年銷量就從數千激增到3.3萬台，随後更是近乎指數級的躍升，從10萬輛到20萬輛，從30萬輛到37萬輛。

六年時間，紅旗銷量實作近80倍的跨越式增長，穩居自主豪車品牌銷冠。如此驚人的成績，用“奇迹”來形容也不為過。

在2022年中國500最具價值品牌榜上，紅旗品牌價值高達1036.08億元，位列乘用車品牌行業第一，成為中國首個價值突破1000億的乘用車品牌。

2. 千億紅旗二次躍遷

當然紅旗并未止步于此，而是全面擁抱新時代，馬不停蹄地開啟新征程。

2023年，紅旗宣布All IN新能源，“譜寫新紅旗品牌第二階段躍遷發展的嶄新篇章”。

同時，紅旗正式釋出“紅旗新能源”這一獨立品牌，并公布了全新的新能源品牌Logo——“旗妙雙翼”，展示了錨定新能源賽道的決心，開啟新的“紅旗時代”。

進入2024年，紅旗加速電氣化步伐，近日上市了重磅車型紅旗EH7。

作為紅旗今年推出的首款新能源産品，也是“紅旗新能源”子品牌獨立營運後的首款車型，紅旗EH7定位為一款中大型豪華純電轎車，共推出5款車型，官方指導售價22.98萬—30.98萬元。

在這一細分領域，很多車企都有産品布局，競争不可謂不激烈，沒有殺手锏根本不敢入場。紅旗新能源首款車型敢于在此下手，顯示出極強的自信。

有分析認為，紅旗EH7有望重新定義中大型豪華純電轎車，為紅旗的二次躍遷實作開門紅。

3. 國家隊打響反擊戰

紅旗EH7的上市，意味着一汽紅旗代表“國家隊”，打響電動化反擊戰。

首先，外觀上做出重大突破，呈現出前所未有的改變。

有别于傳統紅旗豪車穩重莊嚴的設計形态，紅旗EH7采用全新“自然靈動美學”設計理念，以微笑前臉、動感車身、隐藏式門把手、托舉式內建尾部鴨翼等，在構造精緻豪華味道的同時，也呈現出年輕時尚的觀感。

如果遮住車标，你可能很難認出這是紅旗出品，它堪稱一台“全新”的紅旗車。

其次，從核心三電性能來看，紅旗EH7完全有資格進入2024 年純電轎車的第一梯隊，而且很多方面還具有同級領先的實力。

搭載111kWh超大電池，CLTC續航裡程最高可達820km；峰值充電功率365kW，五分鐘補能215km；電量在零下10度幾乎無衰減，零下20度保持率90%，低溫性能行業領先；

雙電機版最高轉速22500r/min，行業第一；0到100km/h加速僅需3.5秒，100km/h至0制動距離為35.3米。

最後，以五星品質，打造國車等級安全守護。

籠式車身結構，高強鋼用量達到74%，達到C-Ncap、Euro Ncap雙五星碰撞标準，為使用者安全保駕護航；

紅旗自研動力電池系統，首創六面立體絕緣防護方案，電池安全性行業領先；密封防水能力IPX8突出，通過1米水深浸泡60小時測試；

搭載前後AEB功能，開發十字路口AEB功能，提升車輛縱向主動安全性能，國内領先；車身、底盤、動力、能源、智駕、娛樂6大系統實時監控，擁有AI健康助手。

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255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, 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rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-REDORANGE: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-BG: 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rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}.rich_media_content p{clear:both;min-height:1em}td p{margin:0;padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}h1,h2,h3,h4,h5,h6{font-weight:400;font-size:16px}