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Guoyuan Exhibition: How to create visual highlights and make the exhibition hall design more attractive

author:Guoyuan Exhibition

With the development of society, people have higher and higher requirements for the visual experience of the exhibition hall. So, how can we better improve the visual experience in the design of the exhibition hall? This article will discuss from many aspects.

1. Spatial layout

Regardless of the size of the exhibition hall, the space should be reasonably arranged, making full use of every inch of space and maximizing the potential of the space. A reasonable spatial layout can effectively guide the audience's line of sight, highlight the exhibits, and enhance the overall visual effect.

When layout, factors such as the placement of exhibits, the arrangement of display lines, and the use of space should be considered. At the same time, care should also be taken to avoid overcrowding or empty spaces and maintain the permeability of the space.

Guoyuan Exhibition: How to create visual highlights and make the exhibition hall design more attractive

Second, the use of color

Color is one of the most important factors in the visual experience. The right use of color can effectively attract the attention of the audience and enhance the overall atmosphere of the exhibition hall. When choosing colors, the characteristics of the exhibits, corporate culture, and the target audience should be fully considered to choose colors that match the theme. At the same time, the matching and contrast of colors should also be paid attention to avoid visual fatigue.

Guoyuan Exhibition: How to create visual highlights and make the exhibition hall design more attractive

The choice of primary and secondary colors should complement each other, creating visual harmony and subtle contrasts to highlight the emphasis and layers. In composition, color can guide the visitor's gaze, creating a sense of rhythm and dynamic beauty in space. At the same time, the clever use of color transitions and gradients can avoid visual abruptness and stiffness, making the exhibition hall space more fluid and natural.

Fourth, lighting design

The purpose and requirements of lighting design: providing effective lighting in the exhibition space is the key to the expression of the exhibits, and at the same time, one of the most important roles of lighting design is to attract attention to the overall atmosphere and visual focus of the space. Therefore, when choosing lights, we should consider the brightness, color temperature and illumination angle of the lights to create a more comfortable display environment, choose different lighting methods and lamps according to different spaces, different occasions and different objects, and at the same time, pay attention to avoid disturbing the audience's line of sight.

Guoyuan Exhibition: How to create visual highlights and make the exhibition hall design more attractive

Secondly, the lighting of the exhibition space is not necessarily better, and the key is to be scientific and reasonable. The lighting of the exhibition space is to meet the needs of people's visual physiology and aesthetic psychology, so that the indoor space can reflect the practical value and appreciation value to the greatest extent, and achieve the unity of use function and aesthetic function.

5. Display props

Props in a display space play a vital role in helping to convey information, shape the situation, and enhance audience engagement. When selecting display props, the characteristics of the exhibits and the display needs should be considered to select the appropriate props. Props can be used to showcase specific themes and concepts, and the shapes, materials, and colors of the props need to be in harmony with the overall environment to enhance the overall visual effect.

Guoyuan Exhibition: How to create visual highlights and make the exhibition hall design more attractive

Good selection and arrangement of props can make the whole exhibition space more lively and interesting, whether it is in museums, art exhibitions or commercial displays, props are an indispensable element.

Improving the visual experience of the exhibition hall requires a number of aspects, and only by taking these factors into account can we design a exhibition hall that meets the needs of the audience and enhances the visual experience. At the same time, designers are constantly learning and exploring new design concepts and methods to meet the ever-changing market demand.

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