After losing more than 10 billion yuan last year, Xiaopeng Motors was unexpectedly abandoned by Ali

Just one day after Xpeng released its 2023Q4 and full-year financial results, Alibaba reduced its stake in Xpeng Motors.

Alibaba's subsidiary, Taobao China, plans to sell 33 million shares of Xpeng ADSs (American Depositary Shares), according to a filing with regulators.

In fact, as early as the end of last year, Ali sold 25 million ADS copies of Xpeng Motors, totaling about $391 million. As the largest external shareholder of Xpeng, in the six years since it invested in Xpeng, Ali has never reduced its shareholdings, regardless of whether Xiaopeng has fallen to the bottom. However, this time, it reduced its holdings of Xiaopeng twice in 3 months, which makes people wonder whether Ali's reduction is related to Xiaopeng's financial report.

On March 19, Xpeng Motors released its 2023 Q4 and annual financial report, with annual revenue of 30.68 billion yuan, a year-on-year increase of 14.2%, and a net loss of 10.38 billion yuan. Compared with the net loss of 9.14 billion yuan in 2022, Xpeng's loss is further expanding.

But no matter what Ali's intention is to reduce its holdings, if you look at the Q4 financial report data alone, Xiaopeng still brings us a little surprise. For Xpeng, the Q4 financial report is an important turning point, making Xpeng in 2024 more confident in the pace of the car circle.

Brilliant fourth-quarter earnings report

If you use one word to describe Xiaopeng's 2023, it must be a resurrection.

From the end of 22 years, after the Xpeng G9 was launched and overturned, Xpeng Motors fell into a long period of trough. Judging from the sales data, Xpeng will not sell more than 10,000 in a month in the first half of 2023. Xpeng's 2023 semi-annual report shows that Xpeng's gross profit margin in the first half of the year is -1.43%, becoming the only company with a negative gross profit margin in "Wei Xiaoli".

But as the saying goes, when a person is deep at the bottom, no matter how you go, it is up. After the failure of the G9, Xpeng launched the new P7i and the new model Xpeng G6, which also brought Xpeng's sales back to the "10,000 club". Coupled with the rebirth of the facelifted G9, Xpeng's sales began to climb, and the sales volume in Q4 remained above 20,000 units.

Specifically, Xpeng's total revenue in Q4 reached 13.05 billion yuan, an increase of 154% year-on-year, while the gross profit margin reached 6.2%, an increase of 8.9 percentage points compared with the gross profit margin of -2.7% in the third quarter. For Xiaopeng, this means that the gross profit margin has turned into a profit, and it has also doubled Xiaopeng's confidence.

In terms of revenue, Xiaopeng's revenue in the four quarters of 23 years was 4.033 billion yuan, 5.063 billion yuan, 8.530 billion yuan and 13.05 billion yuan. It can be seen that the higher and higher revenue does prove that Xpeng is developing in a good direction.

Full of confidence, Xiaopeng exerts force

This brilliant financial report in the fourth quarter has undoubtedly brought full confidence to Xpeng, but in 2024, where the competitive environment is becoming more and more fierce, there is still a long way to go for Xpeng.

"In the past, Xpeng's longboards and shortcomings were very prominent, which gave us more direction to make up for our shortcomings. It can be seen that Xiaopeng is bent on change.

In terms of products, Xpeng adopts one fuyao architecture, two sets of power, and two sets of intelligent platforms to support all models.

At the same time, Xpeng also plans to release a new brand and plan to enter the low-end market. At the Beijing Auto Show in April this year, Xpeng will unveil MONA at the 10-150,000 level, and the definition of Xpeng MONA is: to create the first AI intelligent driving car for young people.

Xpeng officially said: MONA will first face the TO C channel, with an initial sales target of 10,000 units per month, and then expand to other channels.

In this move, Xpeng has delegated its intelligent driving technology to low-end models to attract the attention of consumers.

Secondly, in terms of channels, Xpeng will continue to promote the two models of self-operation and dealers, and improve the management flattening of channels, services, and sales channels with 4S functions.

This is also the biggest change for Xpeng at the marketing level this year.

Write at the end

This year's sales target for Xpeng Motors is 250,000-280,000 units, but for Xpeng, the first half of '24 may be difficult.

However, after this period of time, Xpeng will usher in a large product cycle of more than 10 new models in the next three years, and the AI model will also be mass-produced on the car, and victory seems to be ahead.

For Xiaopeng, in such a competitive car market, without the support of Ali, it really needs to work hard to win this tough battle.