The "heat wave" in the economic winter: the secret behind the booming tourism market
Shocking at the beginning:
"My wallet is deflated, but the pace doesn't stop!" In this era of layoffs and unemployment, do you think everyone will hide at home and hold their wallets? Wrong! The tourism market in 2023 is like chicken blood, extremely hot! Internet celebrity cities such as Zibo and Harbin are overcrowded, and scenic spots are even more crowded.
What's going on? Is it that everybody has won the lottery, or are we living in two different worlds?
In the era of crying poverty, tourism is on fire?
Do you often see such complaints in the circle of friends: "It's hard to find a job, it's hard to earn money, and life is so difficult!" Indeed, the current economic situation is not optimistic, with waves of unemployment and layoffs. But strangely, the tourism market has gone against the tide and has become the "heat wave" of this era.
The data shows that during the golden travel period, the number of hotel bookings and air ticket sales in major popular tourist cities have hit a record high. Zibo's barbecue and Harbin's ice and snow world have become Internet celebrity check-in places, attracting countless tourists to "check in".
The secret behind the popularity
Why, then, is the tourism market able to thrive in a difficult economic situation? In fact, there are multiple factors behind this.
First of all, the shift in consumer psychology is key. Under economic pressure, people need to relax and find the joy of life through travel. Moreover, compared with expensive luxury consumption, tourism has become a more affordable "luxury".
Secondly, policy promotion has also contributed to it. In order to stimulate the economy and enhance the development of tourism, local governments have launched various preferential policies and tourism festivals, attracting a large number of tourists to come to spend.
Finally, innovation in tourism products has also injected vitality into the market. From traditional sightseeing tours to in-depth experience tours, theme tours, etc., the continuous enrichment and innovation of tourism products meet the needs of different tourists.
A contest between wallets and footsteps
Of course, for many people, the popularity of the tourism market is still a bit confusing. After all, the money in the wallet is not increasing, and it is even decreasing. So, why are people still willing to spend money on travel?
In fact, this reflects people's pursuit of quality of life and optimism about the future. Although the economic situation is not good, there is still a belief that the status quo can be changed through hard work and struggle. Tourism is a way to improve the quality of life and relax.
In addition, with the change of consumption concepts and the standardized development of the tourism market, more and more people have begun to pay attention to the quality and experience of tourism. They're willing to pay for a great travel experience, rather than staying at home just to save money.
Conclusion and outlook
In short, the "heat wave" in the economic winter is not an accidental phenomenon. It is the result of a combination of factors, reflecting people's love of life and confidence in the future. Of course, we should also see the problems and challenges behind the booming tourism market, such as the over-exploitation of tourism resources and the uneven quality of services. But as long as we treat tourism consumption and the development of the tourism market with the right attitude, I believe that our life will be better in the future!
As for those who are still complaining about the bad economic situation...... Maybe they just lack a trip to relax and regain their confidence! So, you might as well put down the pressure of work and study and give yourself a vacation to travel! You will find that life can be so beautiful!