The realme 12 Pro series is here: the flagship image is the biggest highlight
On February 27th, realme opened a new product launch conference in China, officially launched a new digital series of realme 12 Pro series, and took image as the core selling point, Lei Technology was invited to participate in the conference and participated in an exclusive interview with Xu Qi, global vice president of realme and president of China.
(Source: Realme)
In Xiao Lei's view, the main highlight of the realme 12 Pro series is the decentralization of a large number of flagship features.
Let's take a look at the core image part first,Realme12 Pro+The image configuration is very luxurious,The rear triple camera is composed ofIMX890Main camera+OV64B periscope telephoto+Ultra wide angle,The most interesting thing is naturally this periscope telephoto。
Generally speaking, even if it is a flagship machine in the mainstream market, the medium cup is generally not equipped with a telephoto lens, and the realme 12 Pro+, a thousand-yuan machine, is actually equipped with a "full blood" telephoto, which supports triple optical zoom, optical image stabilization, and has a 1/2-inch outsole.
(Source: Realme)
Realme 12 Pro+The overall image solution has basically reached the flagship level. At the press conference, Realme frequently compared the models of its competitors, focusing on one that was not satisfied. In addition to the hardware specifications, it also has flagship-level corresponding algorithms, and Realme hired Oscar winner Claudio Miranda for image tuning. The result is a master cinematic filter that makes it easy for users to take photos with a more storytelling story, reducing the cost of shooting and post-production.
(Source: Realme)
In addition to the graphics configuration, another flagship feature on the Realme 12 Pro+ is also reflected in the exterior aspect. This time, Realme has put a lot of effort into product design, and Realme 12 Pro+ has hired Ollivier Savéo, an internationally renowned luxury watch designer, to bring the design of the watch to the mobile phone. The fluted lens ring on the back of the phone wraps around the camera, replicating the style of a high-end watch. The material of the back cover of the mobile phone is made of high-end technology nano leather, which takes into account the feel and texture.
Investing heavily in appearance and materials, the purpose of the realme is very clear, which is to enhance the sense of high-end and increase the recognition, so that the realme 12 Pro+, a model that focuses on the mid-range market, can have a flagship-level design.
(Source: Realme)
In terms of other configurations, the realme 12 Pro+ uses a chip for Snapdragon 7S Gen 2, which has little problem meeting relatively daily needs; it uses a 6.7-inch 2160Hz high-frequency curved screen, supports 120Hz high brush, and has passed the Rheinland eye protection certification; its battery capacity is 5000mAh, and the fast charging power is 67W, which belongs to the relatively mainstream level.
IP65 protection, NFC, stereo dual speakers are all pluses. The Realme 12 Pro+ series has also been enhanced in terms of after-sales, with the first-sale product replacement period extended to 180 days, and a two-year battery replacement service.
In addition to the realme 12 Pro+, there is also the realme 12 Pro, which has the same exterior design and core selling points, but the configuration is lower: the processor is Snapdragon 6 Gen 1, the rear main camera CMOS is IMX882, and the telephoto CMOS is IMX709. Considering that the price difference between the two models is not particularly large, Xiaolei believes that the realme 12 Pro+ is relatively more valuable to buy.
Finally, let's take a look at the first sale price, realme 12 Pro+ 8+256G 1599 yuan, 12+256G 1799 yuan, 12+512G 1999 yuan, realme 12 Pro 8 + 256G 1499 yuan, 12+256G 1699 yuan. Both models are available for pre-order and will go on sale on March 1.
(Source: Realme)
In Xiaolei's opinion, the realme 12 Pro+ is a very volatile model, and the product features are also relatively distinct. It decentralizes the flagship-exclusive image configuration to the thousand-yuan machine, providing mid-range users with a new choice that focuses on the image experience. At the same time, it also pays attention to the design, which will greatly enhance its competitiveness in the offline market.
It must be admitted that the Realme 12 Pro+ is not a performance-oriented product, and performance is not its strength. However, Realme also has a performance-focused GT product line, which pays more attention to performance-oriented configurations such as processors and fast charging power, which is more suitable for geek-oriented players. The juxtaposition of two product lines with different emphases helps to achieve a wider target group coverage for Realme.
In any case, equipping a thousand-yuan machine with a flagship image is an extremely rare move in the mobile phone industry. The release of the realme 12 Pro series, in addition to bringing more choices to users, will also put more pressure on friends. The realme 12 Pro series is precisely stuck in the price range of 1500-2000 yuan, which adds fuel to the fierce competition in this market. Behind the realme 12 series, what kind of product thinking and strategic layout does realme have, we will share an exclusive interview with Xu Qi, global vice president and president of realme in China, in a separate content, so stay tuned to Lei Technology's expectations.
As a consumer, Xiaolei is also looking forward to other brands following up and further expanding images in the mid-range market. As a result, we were able to get a great mobile imaging experience on a much lower budget than in the past. Now, it's up to the real me friends to take over.