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As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

Dongfeng Nissan announced that its sales in January 2024 (including the three major brands of Nissan, Venucia and Infiniti) will be 62,132 units, a year-on-year increase of 26.57%, which is a rare increase in recent years, but it may be the only one

Behind the sales growth is the low base of the Spring Festival holiday in the same period last year, and the Sylphy is still the absolute support for Dongfeng Nissan's sales, with sales reaching 38,775 units in January, accounting for more than 62%, and it holds the record for the sales champion of gasoline vehicles.

As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

However, BYD took the lead in launching the 79,800 yuan Qin PLUS DM-i Glory Edition and the Destroyer 05 Glory Edition in February, and the first to bear the brunt was Dongfeng Nissan, which was dominated by Sylphy.

Even if it is the sales champion, the new and old Sylphy two generations are in the same house, and the three major powers of fuel, extended-range hybrid and pure electric have been more about exchanging price for volume for many years, and it is no longer what a joint venture brand model should be.

Dongfeng Nissan only relies on one model of Sylphy to support sales, if Sylphy is robbed of sales by BYD Glory two cars, Dongfeng Nissan will face the danger of halving sales.

As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

Among the three major Japanese car brands, Toyota and Honda have established two joint ventures in China, and adopted Volkswagen's two-car strategy, which has made the whole cake bigger while fighting infighting.

As one of China's largest automobile joint ventures, Dongfeng Nissan is the only one, and it was once the Japanese car company with the most abundant models and the highest sales.

Time has passed, Dongfeng Nissan Teana, X-Trail and Sylphy and other three star models, now only Sylphy is worth mentioning.

As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

If the automotive industry has encountered various severe challenges in the past three years, 2024 will be a year of confusion after the end of the unknown.

The formation of the new normal will inevitably lead to the reshaping of the order, for Dongfeng Nissan, whether to continue to sink in the dream of Xuanyi or a battle against the water, this year is a decisive year.

When GAC Toyota joined the price war in 2023 and won the scale sales of 950,000 units, we saw the simultaneous decline in sales of Honda and Nissan, which is the comfortable price and flexible market strategy endorsed by GAC Toyota's cost competitiveness.

As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

As one of Dongfeng Nissan's two troikas, the new X-Trail launched a 1.5T three-cylinder engine version, an e-POWER extended range hybrid version and an old classic model, but it was unable to reverse the sales disaster caused by the forced implementation of the three-cylinder engine.

What's even more frightening is that whether it is the change from Gao Guolin to Zhou Feng at the helm, or the introduction of new models such as X-Trail Extended Range Hybrid and Tanlu, Dongfeng Nissan seems to be powerless to change the reality of continuous decline in sales and market position.

BYD's Glory Edition model launched after the Champion Edition model is to eliminate fuel vehicles, and the sedan market, which has been dominated by joint venture car companies for a long time, must be the market that BYD will win in 2024.

As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

From 2020 to 2023, Sylphy has been the annual sales champion of fuel vehicles in the Chinese market for four consecutive years, with sales reaching 377,975 units in 2023 and cumulative sales exceeding 5 million units

Looking at the whole Chinese market, whether it is a multinational brand model or a self-owned brand model, only Sylphy has achieved such a high market position, and it is no wonder that Dongfeng Nissan is still firmly tied to this life-saving straw.

However, whether it is BYD's Qin PLUS DM-i Glory Edition or the all-new Qin L, Xuanyi's good days seem to be coming to an end, and Dongfeng Nissan's dream of lying down and counting money is about to be shattered.

As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

Dongfeng Nissan has built production bases in Dalian, Zhengzhou, Xiangyang, Wuhan and Guangzhou from north to south with a wide range of models, and also let us see the first Japanese car company to achieve production and sales of one million vehicles, and the slogan of "technology Nissan" is also deeply rooted in the hearts of the people.

It is a pity that with the unprecedented changes in the two parent companies of Dongfeng and Renault-Nissan-Mitsubishi Alliance, BYD's new energy vehicle sales have reached 3 million, and Toyota has quietly completed the layout of a full range of models in the Chinese market, and Dongfeng Nissan has begun to stagnate.

Dongfeng Nissan's insistence on going its own way has made the X-Trail, a blockbuster model, fall from the altar in an instant, and Dongfeng Nissan seems to be gradually moving away from the Chinese market and users, and it is not clear what kind of car is needed here.

The Wuhan plant, which was put into production under the background of overcapacity, had to rely on the OEM Dongfeng VOYAH electric vehicles to get by

As soon as BYD makes a force, Dongfeng Nissan will withdraw from the Chinese market

Sylphy, which occupies more than half of Dongfeng Nissan's sales, we don't know how Dongfeng Nissan will do everything to maintain its sales champion status, and the Sylphy in 2024 may not even be able to keep the throne of the fuel car sales champion.

The cliché also has to say that the times abandon you, not because you don't work hard, but because others work harder than you, not to mention Dongfeng Nissan, which is not working hard, at this moment encounters the most powerful GAC Toyota in history, and BYD, which is fully attacking.

Dongfeng Nissan can no longer keep the championship of Xuanyi, even if it can be kept for a while, it will not be able to keep it for a lifetime.

Perhaps giving up the Sylphy may allow Dongfeng Nissan to learn from the pain and make a comeback, and only in this way can Dongfeng Nissan stay away from the market avalanche caused by the BYD Glory Edition sedan.

Dongfeng Nissan's fear at the moment is that once Sylphy BYD is defeated, it will fall into the dark vortex of delisting

End of full text!

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1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .. 1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .) 6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){-appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.., wx-root{--weui-REDORANGE: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, .1);--weui-FG-4: rgba(0, 0, 0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, .1);-- weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .. 9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .. 5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, .1)}} @media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-DIALOG-LINE-COLOR: rgba(255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-BG: #1E1E1E}}@media( prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-LINE-BG: rgba(255, 255, 255, .07)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-COLOR-ACTIVE: #373737}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-REDORANGE: #ff6146;--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6); --weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .) 6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme: dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: 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174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}.rich_media_content p{clear:both; min-height:1em}td p{margin:0; padding:0}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){{filter:brightness(.8)}}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}

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