The overall sales volume has fallen by more than half! The three major brands have collapsed across the board, and who "killed" SAIC-GM

In the past few years, SAIC-GM has really been stumbling.

For the whole year of 2023, SAIC-GM's sales volume will be 870,000 units, a year-on-year decrease of 16.1%, making it the car company with the most serious year-on-year decline among the top 10 automakers. Specifically, Chevrolet sold only 169,000 units last year, while its peak sales exceeded 700,000 units, while Buick bought 517,000 units last year and Cadillac sold only 183,000 units for the year.

It is important to know that SAIC-GM's annual sales reached an astonishing 2,000,100 units when it was most popular in the domestic market, and in 2022, SAIC-GM sold a total of 1,037,000 new cars in China, almost half of the 2 million units in 2017. In just four years, SAIC-GM suffered a tragic Waterloo.   

According to the data of the Passenger Association, in January this year, its monthly sales were only 36,000 units, a decrease of 34.5%, in addition to the impact of the Spring Festival holiday, the author believes that the most important reason for the decline in GM sales is because the market competitiveness is not as good as it was at the beginning. Of course, the main culprit that led to the decline in its market competitiveness is the three-cylinder engine, after reaching its peak in 2017, GM chose to carry a large number of three-cylinder engines in its products in 2018, and the main sales model Yinglang is one of them.

What you should know is that the attitude of domestic consumers towards three-cylinder engines is zero tolerance, and the sales of Yinglang who replaced the three-cylinder engine began to plummet, and since then, Buick has begun to go downhill, as well as Chevrolet's Malibu XL, Explorer and other models, all of which have ended up with the same fate. In other words, it's also a strategy that GM has gone wrong.   

Due to the sharp decline in sales, GM's three major brands have long relied on the "price for volume" method to survive, and the brand value has been greatly reduced.

Secondly, in the past few years of rapid development of new energy, GM's transition to electrification is still too conservative, which is one of the reasons for the decline in its overall sales. Although we can see that the following three major brands are increasing their efforts to transform, Buick E5, Buick Micro Blue 6, and Cadillac Ruige, but the influence in the market has never reached an ideal state. According to the data, last year, SAIC-GM's new energy vehicle sales reached 100,000 for the first time, a year-on-year increase of 125.2%, which is actually a good signal, representing SAIC-GM has a place in the new energy vehicle market, but behind the 100,000 is by a large discount in exchange, in the fierce competition in the new energy vehicle market, is not a long-term solution.   

GM's current problem is that the high-end can't go up, the low-end can't sell, Cadillac because of the price cut, the brand image can no longer support the pricing of luxury brands, Chevrolet has almost become an outcast, but also the most serious of the three brands, whether it is electrification or intelligence can not keep up with the rhythm, from a cost-effective brand gradually reduced to a cheap brand, compared with the independent brand has no advantage at all.

Write at the end

Once upon a time, SAIC-GM was also a leader in the domestic automobile market, and could take turns with the North and South Volkswagen, but now it has been thrown far away, on the one hand, it is the suppression of joint venture brands, and on the other hand, there is the encirclement and suppression of independent brands, which can be described as surviving in the cracks. Blame, or the three-cylinder engine has to be blamed.

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