Imagine four college students sitting in a dorm room munching on hard bread, biting the barrel of a pen and thinking about how to leave a mark in this world? Then, they have a bright eye and brainstorm a crazy idea: sell glasses! But this is not an old-fashioned stall, they want to disrupt the whole industry!
No, when it comes to "innovation", this group of friends has played with this word in a new way. Come to think of it, selling glasses sounds like a boss, but they say that we have to turn decay into magic, and sell not only glasses, but also fashion and beauty. They found a Chinese manufacturer, cut the shackles of high costs, and set up an online eyewear shop called "Dig B Parker", which bypassed greedy middlemen and delivered fashion glasses to everyone at a staggering $95 price.
Just when you think they're going to sit behind the virtual store and count the money, four entrepreneurs come up with a new trick – the bus transforms into a mobile optical store! They have turned this business model into a business with feelings, which is worthy of being a representative of play.
As it turned out, every idea of digging B Parker hit the consumer's preference, and in just a few years, they went from a dream of a dorm room bed to a business miracle with $271 million in revenue. The question now is: will this kind of marketing play work in the land of China, which is covered with the stars and lights? We have different market rules and consumer habits, but it is always wise to accurately identify market demand, and a business model that pays equal attention to creativity and service. If this model can take root in China, it may also be able to bloom differently.
Friends, seeing this story, are you also moved by the boldness and creativity of these college students? If there is a digging B Parker mobile optical store in front of your eyes, will you come forward to try it? What are you waiting for, see you in the comment area, share your views, and let's see the feasibility of this disruptive business model in China. Don't forget to like and follow, so that more people can see the crystallization of this hard work and creativity!