There is some interesting news on the Internet.
"I opened a marriage agency in a third-tier town and earned 600,000 yuan a year"
"I opened a snack shop in the county, and I can sell 2 million during the Spring Festival"
There were also before:
"I spent 12 million to open more than 40 coffee shops in third-tier cities"
Enthusiastic netizens also posted some almost identical news titles: "I delivered food in Shanghai and earned 1.02 million in three years", "I picked up garbage in Dubai and earned 2 million a year?", "I worked in Jingdong Logistics in Beijing and earned 3 million in three years......
The producers of these news are not self-media, but all regular mainstream media and traditional media. Therefore, sometimes, the media always likes to say that the self-media is exaggerating anxiety and peddling anxiety, which may not always be the case.
Interestingly, the basic factual elements of those things reported by the media must be accurate, such as opening a marriage agency in a third-tier city and earning 600,000 yuan a year, which will not be a fake number. And "I opened a snack shop in the county, and I can sell 2 million during the Spring Festival", there must be such a thing, and the data is correct.
As for opening a coffee shop in a third-tier city and undertaking different chain brands, this kind of business practice is actually very common. In some cities, the fireworks business is actually led by a family. Some investors use the funds to act as an agent for a number of women's clothing brands, and then put them in one or a few third- or fourth-tier cities, in these cities are more decent shopping malls, women's clothing floors are almost all his (hers) agent brands, in this case, in fact, it has formed a situation of integrated marketing, no discount at all, where a 8% discount or 9% off, it will make consumers grateful to Dade.
However, the news does not tell lies, but the truth is not told completely, or the journalist forgets to probe the deeper truth.
For example, if a family can lead a city's fireworks business, the franchise is ultimately based on connections. Fireworks and firecrackers are not allowed to be sold online, and offline must also be strictly supervised, but it is rare to see public auctions of licenses. Therefore, this kind of thing should make people conclude that it should not be very profitable to do fireworks business in small cities, but to do this kind of business in small cities, and connections are too important. It's like if you have enough cash and enough solid connections, you can go and contract the Suez Canal, the Panama Canal, and the profit margin will obviously be greater than the return from the flip of the money printing press.
For example, opening a chain coffee shop, or opening a snack shop, women's clothing store, the investment is very large, even if you open more stores, in fact, it is heavily dependent on the brand and its leading supply chain, and the money earned is actually pressed in the goods. If the brand is reliable, does not frequently adjust the financial policy of the franchise, and the supply chain is stable, then the business is indeed done. However, if one or more of the above factors are not as expected, the investor's large investment may be exposed to more prominent risks.
Another point is that for example, a person, a family, a company, and a different company invested by an actual controller open agents of different brands in a city, so as to form a significant manipulation in a certain type of local market, which is not possible in megacities, but it is possible in third- and fourth-tier cities.
As for the stories in the news such as "I Delivered Food in Shanghai and Earned 1.02 Million in Three Years", "I Picked Up Garbage in Dubai and Earned 2 Million a Year?", "I Worked in Jingdong Logistics in Beijing and Earned 3 Million in Three Years", for ordinary people, it can be regarded as inspirational jokes. This kind of story not only contains the plot where the protagonist can endure the hardships that others can't, but also often related to special "opportunities" under coincidence and fate: for example, in Shanghai in the first half of 2022, the hard work of the takeaway brother to help people bring something can even exceed 1,000. In fact, this is what economics calls supply is highly compressed, and demand is so strong that prices deviate significantly from the value curve.
It is possible, whether it is "I opened a marriage agency in a third-tier town and earned 600,000 yuan a year", "I opened a snack shop in the county town and can sell 2 million during the Spring Festival", "I spent 12 million yuan and opened more than 40 coffee shops in third-tier cities", or "I delivered food in Shanghai and earned 1.02 million yuan in three years", "I picked up garbage in Dubai and earned 2 million a year?", "I worked in Jingdong Logistics in Beijing and earned 3 million yuan in three years" The reporters of these news have carefully portrayed the incident, checked the information of the incident very responsibly, and all think that they are writing inspirational news - but when combined, it actually constitutes an inexplicable mockery of ordinary workers and small business operators: "Pull it down, don't always say how difficult it is for you, you see that others make a lot of money."
Who is this trying to spur?